Item B: Arts & Economic Prosperity IV (AEP4)

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A n Example of How to Use the Audience Spending Colcnlater Tables (on the preceding page): An administrator wants to determine the total economic impact of the 25,000 total attendees to Ids/her organization's nonprofit arts and culture events on full -time equivalent (F rE) employment in the City of Eugene. The administrator would: 1. Determine the total estimated audience spending by multiplying the average per person expenditure for the City of Eugene by the total attendance to nonprofit arts and crrltuI'e events°, 2. Divide the resulting total estimated audience spending, by 100,00; arid 3. Multiply thct Figure by the FTE employment ratio per ;$ 100,01)0 for the City of Eugene. Thus, 25,000 tithes $17.18 (from the bottom row of data on Table 2 on the pmeeding page) equals $429,500; $429,500 divided by 100,00 equals 4.30; 430 times 107 (from the tap row of data on Table 3 on the prmeding, page) equals a total of 13.2 frill -time equivalent jolts supported (both die -ectiy and indirectly) within the City of Eugene by that nonprofit aria and culture nrganization. Using the same procedure, the estimate can be calculated for° resident household income and local and state ; government revenue, Making Comparisons with Similar Study Regions For the purpose of this research project, the geographic region being studied is defined as the City of Eugene, OR, According to the most recent data available from the U.S. Census Bureau, the population of the Cl[y of Eugene was estimated to be 150,1114 during 20111. For comparison purposes, more than 300 pages of delai led data tattles containing the study results for all 182 participating study regions are located in Appendix B of the National Statistical Report, The data tables are stratiriied by pOpulatirrri, making it easy to compere the findings for the City of Eugene to the findings for similarly populated study regions (as well as any [ether participating study regions that are considered valid comWison cohons). All of the national study publications are available budi by download (tree) and hardiopy (I'+ar purchase);rt wwiv. AmericransFor •TlieArts.org/Economic Impact. Arrs & economic P eaty W i Amen:�ans iar iha Arts 15