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<br />Leebrick), and Willamette from the Hult Center to the McDonald Theater. The aesthetic lighting is a <br />public private project that includes four main components: <br /> <br />programmable LED strands in trees at the east end of Broadway and the north end of <br /> <br />Willamette, <br /> <br />programmable LED pole mounted fixtures on the street lights along Broadway and <br /> <br />Willamette, <br /> <br />colored lights spilling out from the Parcade Garage, <br /> <br /> <br />creative lighting in the adjacent alleys. <br /> <br /> <br />Creative Tourism Festival, AKA August Arts Workshops (working titles –final name to come) <br />Arts and Business Alliance of Eugene (ABAE) is in the process of producing a month-long (August <br />2013) “creative tourism” festival featuring a robust schedule of participatory arts and culinary <br />workshops. This authentic cultural learning experience is geared for visitors as well as community <br />members and will feature hotel packages for out-of-town participants. <br /> <br />Artists will teach a variety of cultural arts, including visual arts, dance, music, theater, set building, <br />makeup, fashion, textiles, cooking, brewing, winemaking and a multi-location plein air* workshop <br />and competition in downtown Eugene. Existing festivals (Oregon Festival of American Music, <br />Scandinavian Festival, and Eugene Celebration), art walks, and events will also be showcased. This <br />festival will become a cornerstone annual event for Eugene and a signature program of ABAE that <br />serves artists, businesses, residents, and visitors and furthers the goal of creating a stronger <br />cultural tourism brand for Eugene. Workshops and competitions will be led by local and visiting <br />artists with a goal of having 500 registrants and 150 overnight hotel stays. <br /> <br />ABAE anticipates this event will define Eugene as an experiential destination for arts and culinary <br />immersion and a great city for the arts and outdoors. <br /> <br />*plein air means painting outdoors. <br /> <br />(sub)Urban Projections <br />A partnership between the University of Oregon Arts Administration program and the City's <br />Community Events program; this project brings life to the darkest months of the year. This joint <br />effort explores the intersections of traditional arts and emerging digital art forms <br />through projected art in the downtown urban landscape. In 2011, the creative directors hosted an <br />international digital art competition with entries coming in from across the United States, Canada, <br />France, Germany and England. 2012 brought a sponsorship from Kendall Auto and featured new <br />combinations of art forms by combining contemporary artists with digital mediums, classical <br />musicians collaborating with digital artists, dance combined with digital animation and projected <br />sound/light artists. <br /> <br />Summer in the City—Downtown <br />2013 will be the fourth year that six different event series are marketed under the Summer in the <br />City umbrella, including Summer in the City - Downtown. More than 10,000 people have <br />participated in the downtown events held at Broadway Plaza/Kesey Square. In partnership with <br />the Eugene Police Department, community events staff is working to move one of the evening <br />events to the East Park Blocks to increase the footprint of positive activity. <br /> S:\CMO\2013 Council Agendas\M130227\S130227B.doc <br /> <br />