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EWEB Riverfront Master Plan <br />Guiding Principles <br />Before the design phase began, the Community <br />Advisory Team worked to describe a set of <br />shared values that elaborated on the four <br />Riverfront Criteria in the Downtown Plan. The <br />intent was to give further clarity and direction <br />to the design team, and to account for the full <br />context of the project. These shared values are <br />expressed in seven Guiding Principles that the <br />CAT approved by consensus in September 2009. <br />The specific representation of these principles <br />was developed during the course of the public <br />design process, but the underlying values were <br />strong and consistent throughout the project. <br />Sustainable Urbanism <br />The redevelopment of the EWEB riverfront <br />site transforms a vacated utility yard into a <br />pedestrian- oriented, balanced, green community <br />Urban design principles that promote livability, <br />walkability, connections to open space, and <br />the integration of urban and natural systems <br />provide the basis for this plan's framework. By <br />laying the groundwork for a people - oriented, <br />multi -use redevelopment that meets LEED <br />standards, this master plan has the potential to <br />model sustainable urbanism, reduce our reliance <br />on fossil fuels, and demonstrate Eugene's <br />commitment to being a sustainable city. <br />Balance of Uses <br />This plan includes a diverse mix of public <br />and private spaces, with a variety of uses <br />and opportunities layered within each. The <br />opportunity to generate vitality and variety is the <br />result of "rich edges' where the public and private <br />realms overlap. The plan also accommodates <br />numerous redevelopment and use scenarios. <br />Multiple scales of redevelopment and building <br />types are accommodated by the framework; this <br />creates the opportunity for diversity in building <br />AIS Attachment D <br />types, target markets and architectural character. <br />Through the overlapping of public open space <br />and private uses like cafes and restaurants, <br />public amenities offer cultural, educational, <br />recreational, artistic and community benefits. <br />Connection <br />The master plan reconnects the city with the <br />river, and extends the riverine landscape into <br />the city. It improves bike and pedestrian access <br />to the riverfront path system and creates a <br />dramatic sequence of open spaces. The design <br />provides terraced, separated paths that safely <br />accommodate multiple modes of transportation. <br />A public riverfront is maintained, and view <br />corridors are created or enhanced. The proposal <br />makes the downtown riverfront accessible to all <br />ages and abilities, and gives preference to the <br />pedestrian and bicyclist while providing adequate <br />vehicular access as well. <br />Ecology <br />The master plan's ecological objectives should <br />focus on education and habitat enhancement. <br />New riverfront open space, river -edge <br />connectivity, and a variety of open space <br />types are proposed by the design. Green <br />streets and an integrated stormwater system <br />slow and cleanse runoff before it enters the <br />Willamette, and native plant communities are <br />planned throughout the 27 -acre site. Urban <br />agriculture and habitat roofs are incorporated <br />to add diversity to the site's urban ecology. A <br />70 -page ecological assessment of the design <br />was completed (see Appendix), and offers key <br />recommendations that are consistent with the <br />design proposal. The assessment also includes <br />specific recommendations for plant species, <br />habitat design and maintenance to be carried <br />forward by this plan. <br />44 ■ Rowell Brokaw Architects I PWL Partnership I WRT / Solomon E.T.C. I Cogito <br />