Item A: EWEB Master Plan - Laserfiche WebLink

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Rowell Brokaw DRAFT7 September 9, 2009 ■ Develops public amenities that Offer CUItUFal, educational, recreational. artistic and social benefits ECOLOGY ■ Protects and enhances complex river ecology ■ Aligns riparian restoration with river and site hydrology ■ Enhances the wrrimunity's ecologlc;al awareness ■ Protects habitat for aquatic and terrestrial species on and near the site ■ Recogri7es this property as part of the Willamette River watershed IDENTITY ■ Captures Eugene's unique identity ■ Recognl,79s this place as Fugane's Downtown Riverfront ■ Redevelops a rrulti-use, active, livable community ■ Honors Eugene's industrial history and EWEB's history of providing and conserving energy and water • Integrates the layers of Eugene's history imbedded in the site ■ Seeks a distinctive, beautiful aesthetic ■ Creates a welcoming place for all CONNECTION ■ Connects the river to the city and the city to the river ■ Maintains a public river edge and continuous riverbank trail ■ Seeks collaboration and compatibility molth neighbors • Creates view corridors to the river ■ Improves access to and from the site for all modes of transportation • Is pedestrian- and bicycle-criented Is accessible and safe for everyone ECONOMICS • Is economically viable, vibrant and resilient ■ Generates a financial return to EWEB to benefit ratepayers ■ Contributes to economic vitality through taxes and employment Contributes to community value through infrastructure enhancements IFF-ASIBILITY ■ Generates political and community support for the redevelopment of the downtown riverfront Is flexible to allow for adaptation and unforeseen opportunities ■ Cultivates Iocal capacities and expertise ■ Delivers tangible, immediate benefits for long-term investments Contributes to the vitality of Eugene ■ Creates a master plan framework that is economically feasible