HomeMy WebLinkAboutItem C: West Broadway Project Update
EURA
UGENE RBAN ENEWAL GENCY
AIS
GENDA TEM UMMARY
Work Session: West Broadway Advisory Committee Recommendations
Meeting Date: September 24, 2007 Agenda Item Number: C
Department: Planning and Development Staff Contact: Denny Braud
www.eugene-or.gov
Contact Telephone Number: 682-5536
ISSUE STATEMENT
At the September 19, 2007, Urban Renewal Agency (URA) work session, the West Broadway Advisory
Committee (WBAC) presented its final recommendations for preferred design elements, mix of uses,
public open spaces, options for parking, and a transition plan for existing businesses. Also on September
19, 2007, the Mayor hosted a community forum to gather input on the WBAC recommendations. At
this work session, the URA is asked to consider the next steps for the West Broadway redevelopment
project.
BACKGROUND
The following motion was approved by the URA on May 14, 2007:
Move to select Beam and KWG as the developers for the West Broadway project, and to direct the
Agency Director to initiate actions related to agreements with the developers; public process that
includes a citizen advisory committee with an independent urban planner/facilitator whose work
shall be completed by the end of August and presented to the Agency in September; option
agreements; financial tools; and a relocation/transition plan, all consistent with the Agency’s May
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9 discussion, with all proposed actions, other than option agreement renewals and extensions,
brought back to the Agency for final authorization. This motion further directs the Agency Director
to secure the services of a qualified urban planner/facilitator to oversee the public process for the
West Broadway development site footprint, and to establish a West Broadway Development
Advisory Committee to work with a qualified urban planner/facilitator, and the developers, to
identify preferred design elements, mix of uses, public open spaces, options for parking, as well as a
transition plan for existing businesses. The Agency and the Advisory Committee would also seek
additional public input. The Advisory Committee shall be composed of 11 members, appointed by
the Mayor after consulting with the City Council. In addition, the Agency Director shall secure the
services of a qualified consultant to perform market analysis and economic feasibility studies. This
research and analysis will inform the Agency and the Advisory Committee’s deliberations.
Mayor Piercy appointed the 11-member WBAC at the end of June. The City issued a Request for
Qualifications for the Urban Planner/Facilitator on June 4, 2007. Following review and evaluation, the
contract was awarded to HDR Town Planning, Inc. (HDR) on July 3, 2007. The WBAC, led by Co-
Chairs Harriet Cherry and Greg McLauchlan, met in public sessions nine times between June 27 and
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September 5 and hosted two public workshops. In addition to the formal meetings, committee members
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spent a significant amount of time between meetings communicating directly with the co-chairs and
other committee members. Community members also provided input to the committee throughout the
process.
The two WBAC sponsored public workshops, on August 4 and August 22, drew approximately 130 and
165 attendees, respectively. The City also sponsored an event at the August 3 First Friday Artwalk, at
which information on the WBAC process was advertised and input from over 400 citizens was received.
Input from this event was complied and forwarded to the WBAC.
The WBAC voted on recommendations at the final committee meeting on September 5. The WBAC
presented their final recommendations to the URA on September 19. The Mayor also hosted a
community forum on September 19 to gather input on the WBAC recommendations. The summary of
public input related to the WBAC recommendations from the community forum is included in
Attachment A.
The URA is asked to consider next steps associated with the West Broadway redevelopment project.
Below is an outline of next steps. It is anticipated that other steps may be required as more details
regarding the Beam and KWG projects are known. For example, Chapter 9 code revisions may need to
be considered or additional public hearings associated with construction bidding for public
improvements may be required.
Next Steps Projected Date
1. URA action on WBAC report September 24, 2007
2. Work with Beam and KWG to develop project proposals September-October 2007
3. URA workshop: Presentation of Beam and KWG proposals November 21, 2007
4. Negotiate project terms with Beam and KWG November-December 2007
5. Public Workshop December 2007
6. Eugene Redevelopment Advisory Committee review of terms December 2007-January 2008
7. Council review of project terms January 2008
8. Public drop-in session January 2008
9. Public Hearing January 28, 2008
10. URA approval of project terms February 2008
11. Sign agreements with Beam and KWG March 2008
12. Supplemental budget/property acquisition approval March 2008
RELATED CITY POLICIES
Redevelopment of the West Broadway Redevelopment Area is consistent with the policies and
implementation strategies included in the Downtown Plan, including:
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Downtown development shall support the urban qualities of density, vitality, livability and
diversity to create a downtown, urban environment.
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Actively pursue public/private development opportunities to achieve the vision for an active,
vital, growing downtown.
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Use downtown development tools and incentives to encourage development that provides
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character and density downtown.
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Promote multi-story, mixed-use structures downtown through financial incentives or code
amendments.
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Stimulate multi-unit housing in the downtown core and on the edges of downtown for a variety
of income levels and ownership opportunities.
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Provide and promote development and community events that reinforce downtown’s role as the
cultural center for the city and region.
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Reinforce the creative, distinctive culture of downtown as the arts and entertainment center of
the city.
In addition, the future development of the area is responsive to the following Growth Management
Policies:
Policy 1: Support the existing Eugene Urban Growth Boundary by taking actions to increase
density and use existing vacant and under-used land within the boundary more
efficiently.
Policy 2: Encourage in-fill, mixed-use, redevelopment, and higher density development.
Policy 3: Encourage a mix of business and residential uses downtown using incentives and
zoning.
Policy 10: Encourage the creation of transportation-efficient land use patterns and
implementation of nodal development concepts.
Policy 14: Development shall be required to pay the full cost of extending infrastructure and
services, except that the City will examine ways to subsidize the costs of
providing infrastructure or offer other incentives that support higher-density infill,
mixed use, and redevelopment.
Downtown Initiative – Facilitate
This item is also related to one of the new 2007-2008 Council Goals:
significant revitalization of downtown core.
AGENCY OPTIONS
1. Accept the WBAC final report and direct the Agency Director to move forward consistent with the
next steps outlined above.
2. Accept the WBAC final report and direct the Agency Director to move forward consistent with the
next steps outlined above, except that the Agency Director shall be guided by the WBAC
recommendations with URA-identified modifications (additions, amendments or deletions).
3. Reject the WBAC final report and provide direction to staff regarding next steps.
AGENCY DIRECTOR’S RECOMMENDATION
Consistent with the next steps outlined above, the Agency Director recommends that the URA 1) accept
the recommendations presented in the WBAC final report and 2) provide direction to the Agency
Director to work with Beam and KWG to develop project proposals that are as consistent as possible
with the WBAC recommendations. The Agency Director should bring the project proposals to the URA
for review. If a proposal is not completely consistent with the WBAC recommendations, then the
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Agency Director, when presenting the proposal for URA review, should identify which WBAC
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recommendations are not met, why not, and what the cost or development implications would be to
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change the proposal to make it consistent. Prior to the URA’s approval of project proposals and
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financial details that would be included in agreements with Beam and KWG, the Agency Director
recommends that the public have opportunities to provide input on the project proposals and financial
details. Following public input, the terms to be included in agreements with Beam and KWG would be
brought back to the URA for approval.
SUGGESTED MOTION
Move to accept the recommendations presented in the WBAC final report, and to direct the Agency
Director to work with Beam and KWG to develop project proposals as consistent as possible with the
WBAC recommendations. The Agency Director shall bring the project proposals to the URA for
review, including financial details. If a proposal is not completely consistent with the WBAC
recommendations, then the Agency Director, when presenting the proposal for URA review, shall
identify which WBAC recommendations are not met, why not, and what the cost or development
implications would be to change the proposal to make it consistent. Prior to the URA’s approval of
project proposals and financial details that would be included in agreements with Beam and KWG, the
Agency Director shall create opportunities for the public to provide input on the project proposals and
financial details, including a public hearing before the URA. Following input from the public, the
Agency Director shall bring terms to be included in agreements with Beam and KWG to the URA for
approval.
ATTACHMENTS
A. Summary of Input from September 19, 2007, Community Forum
FOR MORE INFORMATION
Staff Contact: Denny Braud
Telephone: 682-5536
Staff E-Mail: denny.braud@ci.eugene.or.us
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