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Home My WebLink About02/15/17 Placemaking PowerPoint PLACEMAKING EUGENE,OR February 15, 2017 PROJECT FOR PUBLIC SPACES SquaresTransportationDowntowns Public MarketsMixed-UseCivic Centers ParksNew DevelopmentCampuses 43 countries, 6 continents, 50 US states, 7 Canadian provinces, 110 major cities, 3,000 communities WHAT IS PLACEMAKING? Placemaking inspires people to collectively reimagine and reshape their public spaces as the heart of their communities. Placemaking strengthens the attachment between people and the places they share, and builds stronger communities. ÅWhat attracts people most it would appear, is other people.Æ --William H. Whyte WHAT MAKES A GREAT PLACE? GOALS Create vibrant, engaging public spaces in the downtown that appeal to everyone Ensure safety and security for everyone. Attract new businesses, catalyze new development and create a mix of uses Give downtown Eugene a sense of place and a unique identity Embrace downtown Eugene as the cityÈs center for culture and commerce Connect the key public spaces with walkable, bikeableÆstreets as placesÆ Create a city-wide, on-going Placemaking campaign for the downtown COMMUNITY ENGAGEMENT Interviews and Focus Groups: Met with 16 organizations, 100 people Activity Maps: August, October, November Two PlacemakingWorkshops : 60 participants Pop-Up PlacemakingStations: 12 locations, 250 participants Resident Survey: Close to 2,000 responses SUMMARY OF KEY FINDINGS eugene-or.gov/3368/Places-for-People---Downtown STRENGTHS Huge potential: itÈs turning around Great destinations like the Library, Hult Center and markets Central area is very walkable Creative and engaged population that passionately desires a center for their city An imaginative city staff working hard to activate public spaces and improve safety SUMMARY OF KEY FINDINGS WEAKNESSES THE SAFETY ISSUE IS A CRISIS THAT MUST BE ADDRESSED Many Eugene residents say they donÈtcome downtownbecausetheyfeelunsafe The public perceives one user group dominating the public spaces and their behavior intimidates others We heard there is not enough being done for homeless, substance abusers, mentally ill and troubled youth e.g. affordable housing Lack of everyday activity to attract a critical mass and variety of people downtown to make it safe Very little for families or children to do TOP TEN WORDS TO DESCRIBE PUBLIC SPACES (from survey) DIRTY 5% HOMELESS 5% UNSAFE 5% SCARY 3% DRUGS 3% POTENTIAL 2% UNWELCOMING 2% DANGEROUS 2% UNINVITING 2% UNDERUTILIZED 1% (From Pop-Up Stations) GENERAL RECOMMENDATIONS Safety and social service interventions above all Making the downtown safe and welcoming requires bold action: 1. Social Service Interventions (housing, shelter, etc.) 2. Programming and Activation: overwhelm negative activity with positive 3. Significant physical changes Get a critical mass of people downtownÃespecially families and children--with events, activities and commercial uses Immediate short-term interventions and experiments should pave the way for long-term changes. A VISION FOR DOWNTOWN 1. Eugene Public Library6. HultCenter11. SheddInstitute 2. Lane County College7. Future City Hall12. Riverfront redevelopment site 3. Oregon Contemporary Theater8. City Hall Plaza13. Alton Baker Park 4. The Atrium9. Morse Free Speech Plaza 5. McDonald Theater10.Lane County Building VISION & CONNECTIVITY PARK BLOCKS GOALS FOR PARK BLOCKS The Civic Square for all of Eugene: a gathering place for the city; the cityÈs living room and family room A destination that accommodates families and downtown employees with passive and active uses, all week long A permanent home for both Farmers and Saturday Markets, Make each Park Block more flexible, permeable, visible, and ADA accessible th Traffic calming on 8Avenue and Oak Street to allow for safe crossing Maintain the trees and a Pacific northwest character WEST PARK BLOCK WEST PARK BLOCK WEST PARK BLOCK WEST PARK BLOCK EAST PARK BLOCK EAST PARK BLOCK EAST PARK BLOCK FARMERS MARKET PARK BLOCKS PARK BLOCKS CONCEPT PLAN 7Avenue th FUTURE Willamette St. CITY HALL Oak Street LANE COUNTY FARMERS BUILDING MARKET PLAZA 8Avenue th West Park Street East Park Street PROPOSED SATURDAY MARKET LAYOUT Existing layout/number of tents: 134 (west) +96 (east) Proposed layout/number of tents: 180 (west) + 180 (east RENDERED VIEW KESEY SQUARE GOALS FOR KESEY SQUARE To become the heart of the downtown commercial and entertainment district and the center of the innovation community The key downtown intersection A destination that attracts people everyday, throughout the day and night, and on weekends. Focus on food and beverage + entertainment VOODOO DOUGHNUT TRES SIZZLE PIE THE BARN LIGHT KESEY SQUARE CONCEPT PLAN STARBUCKS 8Avenue th Willamette St. VOODOO DOUGHNUT TRES SIZZLE PIE THE BARN LIGHT KESEY SQUARE KESEY SQUARE KESEY SQUARE KESEY SQUARE KESEY SQUARE KESEY SQUARE KESEY SQUARE KESEY SQUARE LIBRARY PLAZA GOALS FOR THE LIBRARY PLAZA Welcoming gateway into Eugene: make the indoor activities visible Engage the four corners Provide traffic calming Areas for families, teens and college students Convert the Atrium to retail LIBRARY PLAZA LIBRARY LIBRARY LIBRARY PLAZA LIBRARY PLAZA LIBRARY PLAZA LIBRARY PLAZA ROSA PARKS PLAZA ROSA PARKS PLAZA COMMUNITY COLLEGE SEATING AREA RENDERED VIEW RENDERED VIEW HULT PLAZA GOALS FOR HULT PLAZA A cultural magnet with vibrant outdoor activities supporting the indoor uses A strong and visible connector between north Willamette and downtown Make the whole area---Hultand Hilton Plazas--feel like one clear, visible, permeable space Enhance entrances to Hultand Hilton thth Improve crossings on 6and 7Avenues HULT PLAZA HILTON HULT CENTER HULT PLAZA CONCEPT PLAN HILTON HULT CENTER HULT PLAZA PPS NEXT STEPS PPS finalizes recommendations and report, incorporating council comments PPS develops management & implementation recommendations PPS continues to review design CITY STAFF NEXT STEPS Staff, with partners, begin LQC activation Staff proceeds to project scoping and design development Staff returns to council for funding decisions LIGHTER, QUICKER, CHEAPER INTERVENTIONS ASAP Start to activate in April Introduce games and play Events and performances Mobile food carts, temporary staffed food and info. kiosks or tents Partner with local arts organizations Build on Winter DaysÈ success Incremental experiments toward long-term solutions ROBUST MANAGEMENT 80% of the success of a public space can be attributed to good management The best public spaces in the country are not managed solely by city government Consider managing parks, streets and downtown together Example: partnership among city, non- profit management entity and BID Engage many local partners PLACEMAKING CAMPAIGN Organize a sustained effort Continue to engage the public Build partnerships Evaluate short-term experiments Extend Placemakingto streets, parks and riverfront We Have to Turn Everything Upside Down - To Get it Right Side Up eugene-or.gov/3368/ Places-for-People---Downtown pps.org @PPS_Placemaking ProjectforPublicSpaces