HomeMy WebLinkAbout01/28/1991 Meeting
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M I NUT E S
Eugene City Council
McNutt Room--City Hall
January 28, 1991
5:30 p.m.
PRESENT: Roger Rutan, Kaye Robinette, Shawn Boles, Bobby Green, Paul
Nicholson, Randy MacDonald, Ruth Bascom, Debra Ehrman.
The regular meeting of the Eugene City Council was called to order by His
Honor Mayor Jeff Miller.
I. OPENING COMMENTS
Mayor Miller said he planned to read a statement at the 7:30 p.m. City Coun-
cil meeting that night asking the community not to discriminate against those
in the community of Mid-Eastern descent.
II. TRANSIENT room tax
Tony Mounts, of the Finance Division, said the Transient room tax is mandated
by City Code to be used for recreational, cultural, convention, and tourist
facilities and services. He explained the history of the tax.
Mr. Mounts said Finance staff predict that there will be no growth in room
tax revenues this fiscal year. He said Ballot Measure 5 may cause public
organizations to reevaluate the desirability of sending staff to out-of-town
conventions or conferences this year.
Mr. Mounts said the goal of the Eugene Convention & Visitor's Bureau is to
meet the same level of activity this year as last year. He said the bureau
has noted an industry trend that organizations are holding fewer meetings,
but that attendance per meeting has improved.
Mr. Mounts said hotel and motel receipts for the first six months of this
year are approximately the same as they were last year. Mr. Rutan pointed
out that room tax revenues increased substantially last year, so 1991 re-
ceipts were being compared to a landmark year. Mr. Mounts said the City
hoped to be able to sustain the amount this year and in FY92.
Mr. Rutan said the Northwest has a strong economy from a business standpoint
and that it would be interesting to see how this affected the room tax.
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January 28, 1991
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Mr. Boles said it would be useful to review what proportion of the room tax
was generated by independent travelers, and how much by conventions.
Mr. Nicholson asked if the original intent of the room tax had been to fi-
nance construction of the performing arts center. Mr. Mounts explained the
purpose of the tax as stated in the Eugene Code. Mr. Nicholson asked how the
public had originally perceived the purpose of the room tax.
Ms. Bascom said performing arts groups had been the primary motivators for
the room tax. Mr. Gleason said the tax was the foundation upon which the
campaign for a new performing arts center was based. He said much of the
publicity at the time stated that operating costs not covered by ticket re-
ceipts could be covered by the room tax. However, he said that by the time
the center was actually built, years later, the room tax Subcommittee had
allocated the room tax funds in other ways.
Mr. Nicholson asked how good faith would mandate that the tax be spent. Mr.
Gleason said all the uses of the tax were legal. Mr. Nicholson said it was
possible that good faith would limit the uses of the tax more than the word-
ing of the City Code.
Mr. Gleason said that, due to legal restrictions, it was not possible for
municipalities to be specific about the intent of any given measure. He said
campaigners tend to set the tone on issues, which is furthered by the media,
and it is sometimes difficult to decipher the original intent.
Mr. Mounts explained two spreadsheets on the room tax fund--version A, with-
out funding for performing arts groups, and version B, with $67,500 in funds
for performing arts groups, and a $7,500 addition to the cultural arts pro-
gram.
Bob Schutz, Director of the Cultural Services Division, detailed expenditures
for the room tax for FY91 and projections for FY92. He said performing and
cultural arts allocations are determined by the Cultural Arts Committee.
In response to a question from Ms. Bascom, Mr. Rutan said the room tax would
allocate $65,000 to Hayward Field for the next 20 years, in conjunction with
Eugene, Springfield, and Lane County.
In response to a question, Mr. Schutz said the Eugene Celebration had not
exceeded its room tax budget, even though security costs are higher for years
when the weather is good during the celebration, such as this year.
Mr. Green said he questioned why the Community Center for the Performing Arts
(the WOW Hall) is projected to receive no allocation in FV92. Mr. Schutz
explained that $7,500 has been projected as the allocation for the cultural
arts in FY92, and the Cultural Affairs Commission may choose to recommend
that the WOW Hall be funded, but has not yet recommended an allocation of
funds for cultural arts projects.
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January 28, 1991
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In response to another question from Mr. Greene, Mr. Schutz said that if the
Cultural Affairs Commission chose to recommend the allocation of the $7,500
budgeted for cultural arts projects in a manner other than it had last year,
it could recommend that the funds be left in the cultural arts projects fund.
He said local artists and art groups could apply for the funds.
In response to a question from Mr. MacDonald, Mr. Mounts said non-departmen-
tal expenditures for central service allocations has been held to less than
full recovery, but an attempt is now being made for full recovery of the
General Fund costs of providing services to non-General Funds.
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Ms. Bascom said the council should set a policy for the funding of performing
arts groups. She said these groups received regular allocations until 1990,
at which time this practice ended. She said she, and councilors Freeman
Holmer and Emily Schue, had worked to develop an arts funding program for the
City on the premise that performing arts groups are a part of the foundation
of the program and, as such, should receive funding from the City.
Mr. Rutan asked how the City Council should process the information it was
receiving on the room tax. Mr. Gleason said that when the Budget Committee
passed a motion to add $75,000 to the room tax budget for the performing
arts, $233,400 for the Convention & Visitor's Bureau, and a bonus challenge
grant, the City Council had asked for a mid-year report on the room tax--
which was the nature of this presentation.
Mr. Rutan said the council should review and prioritize items listed in the
room tax budget. He said performing arts groups should not have to compete
for funds with other interest groups.
In response to a question from Mr. Boles, Mr. Schutz said the Cultural Af-
fairs Commission made its budget recommendations in May. Mr. Boles asked if
the Arts Funding Committee of Ms. Bascom, Ms. Schue, and Mr. Holmer had al-
lowed those interested in the cultural arts and the performing arts to have
an equal voice in the special events planning process. Ms. Bascom said this
had been the case.
Doug Beauchamp, executive director of Lane Regional Arts Council, said he had
perceived this process somewhat differently.
In response to a question from Mr. Rutan, Ms. Bascom said the Special Events
Subcommittee had hoped to increase the room tax by an additional half percent
to fund these activities. Mr. Mounts said the half-percent increase adopted
by the council in 1987 had been used to fund improvements at Hayward Field.
In response to a question from Mr. Nicholson, Mr. Gleason said the City has
had an annual contract with the Convention & Visitor's Bureau since the
1970s. Mr. Nicholson asked if the publiC intended that the room tax should
fund the bureau.
Mr. Gleason said that when the City Council began working on economic devel-
opment, it decided that construction of a performing arts center, in conjunc-
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January 28, 1991
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tion with a convention center, were essential strategies for this kind of
planning. He said conventions in Eugene had increased 300 percent since the
construction of these two facilities.
Mr. Nicholson suggested that the businesses involved in these services should
be self-promoting. Mr. Gleason said the community did a good job of inte-
grating cultural and recreational activities. He said there were several
policy boards determining how room tax funds would be spent. He said several
industries have emerged from local businesses, such as large track and
field-related businesses.
Mr. Nicholson said the City had an obligation to use the room tax funds as
the public perceived they would be used. He said it seemed out of balance to
allocate $233,000 to the Convention & Visitor's Bureau, and nothing to the
WOW Hall.
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Mayor Miller suggested there must be empirical data upon which these funding
decisions were based, and which the council could review. Mr. Gleason said
the City issues contracts based on public decisions. He said decisions are
usually based on policy, not empirical data.
Mr. MacDonald said he was concerned that even if the City did not fund the
performing arts from the Transient room tax Fund, the fund would run out of
working capital.
Mayor Miller asked how the room tax would be integrated into the Strategic
Financial Plan. Mr. Rutan said this question would be answered after the
City had hired consultants and had begun working on the plan.
Mr. Rutan said the City Manager could not supply much meaningful information
on the history of the room tax. He said the council should decide if it
wanted to place a higher priority on funding for the performing arts than on
the Convention & Visitor's Bureau.
Mr. Rutan said the public's perception of the purpose of the room tax, either
in the past or at present, could be argued endlessly. He said the council
has stated repeatedly that the purpose of the room tax is to generate more
room tax revenues. He said the council should establish a criteria for room
tax expenditures.
Mr. Nicholson said he continued to feel that the council should review the
context in which the room tax was created and act in good faith accordingly.
Mr. Rutan said this was an attempt to recreate something which did not exist.
Mayor Miller pointed out that the room tax could be raised or reallocated.
Ms. Bascom said the passage of a one dollar tax per ticket was a major commu-
nity success.
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Mr. Boles said the room tax should be part of the Strategic Plan with alloca-
tion to be adjusted by the council based on the constraints in the code and
following information from the community.
III. ALTERNATIVE TRANSPORTATION WORK PROGRAM
Christine Andersen, Director of Public Works (PW), introduced Dave Reinhard,
of PW, Brian Churchill, Chair of the Bicycle Committee, and Mark Pangborn, of
the Lane Transit District (LTD).
Mr. Reinhard said a work session of the City Council and the LTD Board had
been scheduled for March 4. He said that prior to this jOint meeting, a work
session with the council was scheduled for February 20 to discuss transporta-
tion issues.
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Mr. Reinhard said results of an employee survey taken last fall indicated
that employee ridership has doubled from about 300 trips for the average week
to 700 trips per week since free bus passes were made available. Kay
Kronholm, of PW, said most of these trips reflected round-trip commuter use.
Mr. Reinhard said both the City and LTD are interested in pursuing a study
of land use/transportation interaction and that this was the only item on the
City Council's work plan for transportation which was not already under way.
Mr. Reinhard said Transportation staff would like to hold a special work
session with the council to discuss the Central Area Transportation Study
(CATS), with particular emphasis on how parking policies might be developed
to help promote alternative transportation.
Mr. Reinhard said Transportation staff has suggested that market research be
conducted to help determine where resources for alternative transportation
should be targeted.
Mr. Rutan said that he, Mr. Green, and Mr. MacDonald had been at an Intergov-
ernmental Relations meeting that day at which it had been suggested that the
LTD Board should decide whether it wished to work in concert with the City
and take the issue of funding a new transit site to Washington, DC He said,
alternatively, LTD could decide to delay a decision about placement of the
transit site for a year.
Mr. Rutan said the transit site is a high-priority project and encouraged LTD
to determine its funding plan and go to Washington, DC, with members of the
council in an attempt to raise Federal funding for the $10.6 million estimat-
ed cost of the new station.
Mr. Boles asked if the LTD Board had considered using payroll tax differen-
tial funds. Mr. Pangborn said the payroll tax could be raised, which would
generate about $1.5 million a year to cover a portion of the local share of
the cost of the transit station.
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MINUTES--Eugene City Council
January 28, 1991
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Ms. Ehrman said she agreed that a new transfer station should be given high
priority.
Mr. Boles said he would support seeking Federal funds for the transfer sta-
tion during a trip to Washington, DC, if he had assurances that improved
transit service to the fairgrounds and Autzen Stadium would be included, and
that a larger scale transportation system (i.e., high-speed rail) would be an
integral part of a future mass transit system.
Mr. Boles suggested that these two items from the list of the "Bicycle Mar-
keting Plan" prepared by Transportation staff be added to the bottom list:
1. Identify areas at City facilities and install lockers and/or se-
cure parking for bicycle commuters.
2. Update, enhance, and print new bicycle map.
He further suggested that these two items from the bottom list of this plan
be deleted:
1. Begin placement of freestanding "Commuter Info Centers II in banks,
government buildings, University of Oregon, Lane Community Col-
lege, and other areas.
2. Develop videos--"How to Ride" and "Bike Safety."
Mr. Boles suggested that the recompiled list become a list of work items
ready to be initiated.
Mr. Green suggested the two lists in the Bicycle Marketing Plan be reversed,
so that the second list of items would be undertaken first.
Mr. Nicholson said the City could not continue to support an infrastructure
designed for automobile drivers. He said the focus should be on how much
automobile infrastructure can reasonably be supported by the community with-
out compromising quality of life, and the City's goal should be to achieve
this level of automobile traffic. He said the City should be encouraging
people to change their attitudes about transportation by changing the infra-
structure to promote alternative transportation.
Ms. Ehrman said it was important to work with the schools to educate children
about alternative transportation while they are still young.
Mr. MacDonald suggested that a study of alternative transportation as it
relates to land use/transportation interaction could be included in discus-
sion of the Retail Task Force. He referred the group to an article published
in The Register-Guard which he had distributed. He said the article listed
Portland as one of the foremost cities in the nation in terms of innovative
transportation systems.
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January 28, 1991
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Mr. Green said he felt the education of bicycle riders was important, as well
as increased enforcement of laws pertaining to bicycle riders. He said cy-
clists often disobey red lights and stop signs.
Mr. Gleason said staff had recommended bicycle marketing research to find out
which ideas the community favored to promote bicycle ridership before the
City invested limited resources in any of these areas.
Ms. Bascom said the ideas detailed in the marketing plan were good, common
sense ideas. She said research would not reveal new ideas, but might help
show how best to spend funds.
Ms. Andersen said staff was ready to proceed with the first list of items,
but wanted to research the second list. She said the City had initiated the
Ride/Share Program without researching the level of interest in the program
first, and it had not had much impact. She said the City did not have ade-
quate funds to finance plans which were not necessarily favored by the commu-
nity.
Mr. Boles said it seemed inconsistent of staff to say that it wished to re-
search the community's opinion of some ideas, but that the level of accep-
tance for other ideas could not be determined by any amount of research. He
said all of the items listed in the Bicycle Marketing Plan seemed like common
sense ideas. He said that if the City planned to invest in an infrastructure
for alternative transportation, it should begin to do so immediately.
Mr. Nicholson said the end object was to succeed in increasing alternative
transportation. He suggested the City could tax large institutional employ-
ers if they did not achieve a certain amount of alternative mode employee
transportation, or the City could initiate a gas tax. He said any plan
should be based on an understanding that it is imperative that the mix of
transportation uses be changed.
In response to a question from Mr. Green, Mr. Reinhard said comprehensive
bicycle marketing research would cost about $50,000, but could be conducted
incrementally for as little as $10,000.
Ms. Ehrman said alternative transportation is an experimental area. She
suggested staff proceed with some ideas for increasing bike ridership, and
then survey the success of these ideas.
Mr. Boles pointed out that free bus passes, in addition to decreased parking,
has helped promote alternative transportation at the University of Oregon.
Mr. MacDonald said successful alternative transportation systems exist in
Palo Alto and Davis, California, as well as Amsterdam, Holland, and suggested
the City might want to study these programs.
Mr. Churchill said the Bicycle Committee has discussed many approaches to
increasing bike ridership.
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Mr. Nicholson said market research would not help. He said the City should
start experimentally with some ideas for increasing bike ridership.
Mr. Gleason suggested work be started on those items of the Bicycle Marketing
Plan which were recommended by Mr. Boles earlier in this meeting. He further
suggested that staff return with a marketing research plan for larger capital
investments after these initial projects are under way.
Ms. Bascom suggested that market research collected over the past 15 years on
bicycle use be reviewed. Referring back to a comment by Mr. Green on en-
forcement of traffic violations by bicycle riders, Ms. Bascom said she had
received several calls from college students who had received $70 citations.
She said that if cyclists disobeyed red lights, they should pay their fines.
However, she said stop signs should be treated as yield signs for bicyclists.
Mr. Boles pointed out that many other communities give pedestrians the
right-of-way, followed by bicyclists and automobile drivers. Mayor Miller
said this was a State issue which could be pursued by the Legislative Commit-
tee.
Mr. Nicholson said that while more enforcement of traffic violations by bicy-
cle riders was needed, the nature of their offenses were different than those
of automobile drivers because bikes are not as harmful to others as cars.
Mr. Gleason said staff would write a memo to the council on the direction it
had received from the council at this meeting.
The meeting adjourned at 7:25 p.m.
Respectfully submitted,
~,fI~.rl
Micheal Gleason, City Manager
(Recorded by Kris Bloch)
mncc 012891-530
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