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HomeMy WebLinkAboutItem A: City Council Goal - Downtown Initiative Action Plan ECC UGENE ITY OUNCIL AIS GENDA TEM UMMARY Work Session: City Council Goal - Downtown Initiative Action Plan Meeting Date: July 11, 2007 Agenda Item Number: A Department: Fire and Emergency Medical Services Staff Contact: Randy Groves www.eugene-or.gov Contact Telephone Number: 682-7115 ISSUE STATEMENT The purpose of this work session is to ask the City Council to provide guidance to staff on refining the Downtown Initiative of facilitating a significant revitalization of the downtown core. Final approval of the Council Goal language and Downtown Initiative Action Plan is requested. BACKGROUND At the January 2007 goal-setting retreat of the Eugene Mayor and City Council, revitalizing downtown Eugene was launched as a council strategic goal. An interdepartmental staff team (hereafter referred to as the CC Downtown Goal Team) was formed to act as the catalyst, facilitator and agent of information between community members, Mayor, City Council and staff, in order to keep moving toward the goal of revitalizing the downtown core. The CC Downtown Goal Team will work to ensure that every level of the City organization involved in public projects or project review downtown works together in support of the vision for downtown. A great deal of planning work has already been done towards the revitalization of downtown. There have been a number of plans and policies for downtown adopted within the last several decades. In 2000, the Eugene City Council appointed a Committee for Greater Downtown Visioning to develop a vision for downtown since the last plan was adopted in 1984. The vision that emerged promoted downtown as a thriving, active urban center with ties to the community’s rich natural heritage, a variety of intermingled activities, and safe, inviting streets. In 2001, the City Council accepted the Vision for Greater Downtown Eugene and directed the City Manager to use it as the basis for an updated downtown plan. The current Eugene Downtown Plan, adopted by ordinance in 2004, and deeply rooted in public process and stakeholder involvement, is the result of those efforts. Using the adopted Eugene Downtown Plan as a foundation, the attached draft Downtown Initiative Action Plan was created. The Downtown Initiative Action Plan provides a framework for defining the objectives and outcomes the council envisioned when identifying the goal of revitalizing downtown. The Downtown Initiative Action Plan is framed around four key values: vision, teamwork, commitment and communication, and the implementation strategies from the Downtown Plan. The four key values are as follows: Vision: Downtown Eugene is an active and thriving city center filled with people. It is the heart of ? the community, tying together a rich natural and cultural heritage. Downtown is a safe and inviting place fostering opportunities for a wide range of social and cultural activities, a variety of local and national business, and innovative spaces for modern living. L:\CMO\2007 Council Agendas\M070711\S070711A.doc Teamwork: A revitalized Downtown starts with strong and visible leadership from the City Council. ? It builds with enthusiasm and support in the form of ambassadorship from the City Council Downtown Goal Team, all City of Eugene employees, stakeholders and citizens. Communication: Elected and appointed officials and City staff provide opportunities for public ? involvement to influence, support and reaffirm the vision for a revitalized Downtown. Vision, planning and action updates are disseminated with clarity and frequency to internal and external audiences through City communications staff. Commitment: A long-term planning focus will provide stability and support in reaching the ultimate ? goal of a thriving city center in Downtown Eugene. Short-term goals will focus the determination to initiate and follow through with appropriate actions. Given the potential scope and breadth of this initiative, and the actions and tasks that will be required, the CC Downtown Goal Team is proposing a five-year planning horizon. The CC Downtown Goal Team will seize every opportunity to implement strategies identified in the Eugene Downtown Plan with the overall goal of facilitating a significant revitalization of the downtown core. RELATED CITY POLICIES Eugene City Council Vision and Values The City Council’s adopted vision and values include the following elements: Preserve our physical assets and natural resources. We will sustain our pristine water, clean air, beautiful parks and open spaces, livable and safe neighborhoods, and foster a vibrant downtown, including a stable infrastructure; and encourage a strong vibrant economy, fully utilizing our educational and cultural assets. We will ensure that every person can achieve financial security, enjoy the fruits of their labor, and operate with a sustainable economic structure where business thrives. Council Goal - Downtown Initiative Facilitate significant revitalization of the downtown core. Eugene Downtown Plan All of the policies in the Downtown Plan support the vision of downtown as a strong, vibrant urban center, our civic center, and the economic, cultural and governmental focus of the region. Downtown Eugene Public Safety Action Plan (DEPSAP) The DEPSAP was created in support of two objectives from the Eugene Downtown Plan: 1) reinforcing downtown Eugene as a strong regional employment-based center; and 2) strengthening downtown as a cultural center and gathering place for community activities. It was also developed to complement the broader policy document with specific community-oriented policing strategies for the downtown core. Growth Management Policies Policy 1: Support the existing Eugene Urban Growth Boundary by taking actions to increase density and using existing vacant and under-used land within the boundary more efficiently. Policy 2: Encourage in-fill, mixed-use, redevelopment, and higher density development. Policy 3: Encourage a mix of business and residential uses downtown using incentives and zoning. Policy 10: Encourage the creation of transportation-efficient land use patterns and implementation of nodal development concepts. L:\CMO\2007 Council Agendas\M070711\S070711A.doc Policy 14: Development shall be required to pay the full cost of extending infrastructure and services, except that the City will examine ways to subsidize the costs of providing infrastructure or offer other incentives that support higher-density infill, mixed use, and redevelopment. In addition, a number of financial policies would guide the development and redevelopment efforts, including the City’s debt policies, as well as the policies in the Downtown Urban Renewal District Plan. COUNCIL OPTIONS The following two options have been identified: Option 1: Approve the Downtown Initiative Action Plan presented at the July 11, 2007, work session. Option 2: Modify the Downtown Initiative Action Plan presented at the July 11, 2007, work session. CITY MANAGER’S RECOMMENDATION The City Manager’s recommendation is to approve the Downtown Initiative Action Plan presented at the July 11, 2007, work session. SUGGESTED MOTION Move to approve the Downtown Initiative Action Plan presented at the July 11, 2007, work session. ATTACHMENTS A. Eugene Downtown Plan B. Downtown Initiative Action Plan FOR MORE INFORMATION Staff Contact: Randy Groves, Executive Manager Telephone: 682-7115 Staff E-Mail: randy.b.groves@ci.eugene.or.us Staff Contact: Nan Laurence, Staff Lead Telephone: 682-5340 Staff E-Mail: nan.laurence@ci.eugene.or.us L:\CMO\2007 Council Agendas\M070711\S070711A.doc EUGENE DOWNTOWN PLAN EUGENE DOWNTOWN PLAN Adopted April 12, 2004 Acknowledgments EUGENE CITY COUNCIL Mayor Jim Torrey « Bonny BettmanGary Pape David KellyGeorge Poling Scott MeisnerJennifer Solomon Nancy NathansonBetty Taylor City Manager Dennis Taylor DOWNTOWN PLAN UPDATE COMMITTEE Jon BelcherAnne-Marie Levis Bonny BettmanAdell McMillan Mitzi ColbathScott Meisner Rick DuncanNancy Nathanson John LawlessCharles Rusch CITY OF EUGENE STAFF Denny BraudSusan Muir Nat BrownAndrea Riner Jan ChildsBrenda Schmidt Tom CoyleMatt Shuler Ken GuzowskiRick Siel Brett Hanson, internMike Sullivan Chris HenryGlen Svendsen Robin HostickMark Synder Amy JanischRichie Weinman Nan LaurenceKurt Yeiter Allen LoweSarah Zaleski Gary McNeel GRAPHIC DESIGN Cindee Lee Design Front cover photo courtesy of John Bauguess © 2002 Public participation was a critical element in the framing of this plan. Special thanks to the hundreds of citizens who participated in public workshops and discussions for the Downtown Vision, the Courthouse District Concept Plan, North End Scoping Project and other downtown planning activities. For more information or additional copies of this plan, please contact the City of Eugene Planning Division, at 541-682-5481. EUGENE DOWNTOWN PLAN Table of Contents Introduction............................................................................................... 1 I.Strong Regional Center..................................................................... 7 II.Building a Downtown........................................................................ 11 III.Great Streets................................................................................... 15 IV.Special Places.................................................................................. 19 V.Living Downtown.............................................................................. 23 VI.Downtown Riverfront........................................................................ 27 VII.Cultural Center .................................................................................31 VIII.Safe Civic Center.............................................................................. 35 IX.Getting Around Downtown................................................................ 37 Epilogue: Making it Happen................................................................... 43 Maps Concept Plan for Downtown Eugene...........................................................5 A Dozen Downtown Development Opportunity Areas............................... 45 Downtown Financial Tools......................................................................... 46 Downtown Historic Places......................................................................... 47 Downtown Area Housing........................................................................... 48 Eugene Water and Electric Board Aerial Photo......................................... 49 Appendix Summary of Policies.................................................................................. 51 Community Partnerships........................................................................... 53 Related Plans and Policy Documents....................................................... 53 Adopting Ordinance................................................................................... 55 I NTRODUCTION Downtown Eugene is bounded by neighborhoods, parks, and the Willamette River. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Background Organization of this Plan Downtown Plan Study Area EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Use of this Plan An early view of downtown Eugene, looking south along Willamette Street from Skinner Butte. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Ø×ÔÇßÎÜ ÍÌ ÐßÌÌÛÎÍÑÒ ÍÌ ÚÛÎÎÇ ÍÌ Ó×ÔÔ ÍÌ Ø×ÙØ ÍÌ ÐÛßÎÔ ÍÌ ÑßÕ ÍÌ É×ÔÔßÓÛÌÌÛ ÍÌ ÑÔ×ÊÛ ÍÌ ÝØßÎÒÛÔÌÑÒ ÍÌ Ô×ÒÝÑÔÒ ÍÌ ÎÛÐÎÑÜËÝÛÜ É×ÌØ ÐÛÎÓ×ÍÍ×ÑÒ ÞÇ ÑÚßÓ ÐØÑÌÑ ÞÇ ÖËÎÛÌÌß Ò×ÜÛÊÛÎ S R C TRONGEGIONALENTER Originally a strong retail center, downtown has become the employment center for the region. Photo circa 1950. Commercial Activities The CitizenÕs Building, a ten-story office building in the commercial core of downtown. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Cultural Center The Eugene Public Library Ð the pride of the entire community. Civic Center Jennifer Choi performing at the Shedd Concert Hall at OFAMÕs 2003 Zorn Fest. Educational Activities An illustrative view of the new Federal Courthouse, which will serve all of Oregon outside the Portland area. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 PoliciesProjects 1.Build upon downtownÕs role as the center forExamples of possible projects that address the government, commerce, education and culture inimplementation strategies: the city and the region. ¥Locate a headquarters or regional office facility downtown. 2.Downtown development shall support the urban qualities of density, vitality, livability and diversity ¥Expand the square footage of convention to create a downtown, urban environment. facilities downtown. ¥Provide incentives for the location of medical facilities downtown. Implementation Strategies ¥Provide incentives for the redevelopment of the Sears site for a multi-story office building. A.Help employers locate, remain and expand ¥Coordinate with the U of O to locate university downtown by targeted use of economic tools and incentives. offices downtown. B.Work with individuals, service and advocacy groups such as the Chamber of Commerce, the Convention and VisitorÕs Association of Lane County (CVALCO), leasing agents, builders, and Downtown Eugene, Inc. to attract high density commercial and residential development downtown. C.Promote multi-story, mixed use structures downtown through financial incentives or code amendments. D.Work with local, state and federal offices to locate, remain or expand in downtown. E.Promote visitor and convention use of existing facilities in or near downtown, including exhibit and meeting spaces, lodging and restaurants. A view from Butte to Butte, F.Work with major medical providers to locate an image of downtown taken their facilities in and near downtown. from Skinner Butte with Spencer Butte in the distance. G.Encourage education-related development downtown, such as student housing and support services. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 B D UILDINGAOWNTOWN Capitalize on Development Opportunities The office building at 10th and Mill includes high quality materials, a prominent entry, and use of public art. Building Partnerships The financing for High Street Terrace, a residential high-rise with ground floor commercial uses, included a Multiple Unit Property Tax Exemption (MUPTE). EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Parking remains a key economic tool in encouraging and guiding development. The Pearl Street garage includes a commercial use on the ground floor. ¥Urban Renewal Districts Financial Tools ¥Commercial Revitalization Loans ¥Multi-Unit Property Tax Exemption (MUPTE) ¥Vertical Housing Development Zone ¥New Markets Tax Credits ¥Community Development Block Grant (CDBG) EUGENE DOWNTOWN PLAN ¥ APRIL 2004 The former industrial landscape of the Agripac Cannery will be transformed by new uses. ¥HUD 108 Loan Guarantee ¥Fee Assistance and Permit Fast-Tracking Design Quality ¥Revenue Bonds ¥General Obligation Bonds ¥Local Improvement Districts ¥Parking Facilitating Development EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Policies H.Create a single zone to unify the downtown core, including the new Federal Courthouse and riverfront areas. Consider amendments to an 1.Actively pursue public/private development existing commercial zone, such as C-2 or C-3, and opportunities to achieve the vision for an active, overlay zones such as/TD, /ND, and the Broadway vital, growing downtown. Overlay Zone. 2.Use downtown development tools and incentives Projects to encourage development that provides character and density downtown. Examples of possible projects that address the implementation strategies: 3.Facilitate downtown development by re-designating and rezoning underutilized ¥Provide incentives for the redevelopment of the properties, such as surface parking lots, to a vacant Bon Marche/Symantec building and vacant commercial land use designation and a Centre Court building. commercial zone such as C-2 or C-3. Implementation Strategies ¥Promote dense, mixed-use developments on the surface parking lots located at Broadway and High Street and Broadway and Pearl Street. A.Facilitate desired development by providing financial incentives and resources. ¥Issue request for proposals for purchase and development of the City-owned property B.Amend the Riverfront Research Park Urban adjacent to the new Federal Courthouse site. Renewal Plan to expand the boundaries and extend the districtÕs life. Use it to facilitate ¥Provide incentives for faade improvements and desired development, particularly in the redevelopment of retail spaces on Broadway courthouse and riverfront areas. between Willamette Street and Charnelton Street. C.Expand the use of revenues in the Downtown Urban Renewal District in order to provide ¥Work with private property owners towards the financial tools and incentives for desired redevelopment of the commercial warehouses on development within the district. 8th Avenue in the courthouse area. D.Establish a new Downtown Urban Renewal District to better capitalize on commercial and housing development opportunities in the areas immediately outside of the existing core-area downtown urban renewal district, and between the downtown core and the emerging courthouse development area. E.Develop a differential city fee structure or subsidy of fees for downtown development. F.Perform a regulatory audit to identify impediments to achieving higher density, mixed- use development and redevelopment downtown. The Federal Courthouse on G.Identify and facilitate infrastructure improvements as a public incentive for private development. 8th Avenue will be a catalyst for redevelopment of this area of downtown. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 G S REATTREETS Willamette Street Looking north on Willamette Street, the original ÒGreat StreetÓ of Eugene. Well designed storefronts enhance pedestrian places, such as along 8th Avenue. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Broadway The design of Broadway accommodates slow moving vehicles, and provides comfortable space for pedestrians. 5th Avenue Eugene City Council Chambers in the courtyard of City Hall on 8th Avenue at Pearl. 8th Avenue EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Downtown Gateways Broadway Market, on Broadway at Olive Street. Great streets are great people places. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 PoliciesProjects 1.Emphasize Broadway, Willamette Street, 5th andExamples of possible projects that address the 8th Avenues as Great Streets through publicimplementation strategies: improvements and development guidelines. Include portions of these streets as follows:¥Implement street improvements for 8th Avenue, with public art elements, special light standards, ¥Willamette between 5th and 13th Avenuessigns and street furniture. ¥Broadway between Lincoln and Hilyard ¥5th Avenue between Lincoln and High Street¥Implement a design study and possible acquisition (with potential extension to the Willametteof land to make a stronger pedestrian connection River)from 5th Avenue to the riverfront. ¥8th Avenue between Willamette Street and the Willamette River¥Create a pedestrian connection across the railroad tracks between the end of Willamette 2.Strongly encourage the location of significantStreet and Skinner Butte. municipal, county, state and federal buildings along 8th Avenue.¥Provide a loan fund for faade improvements along West Broadway. Implementation Strategies ¥Include signs, public art and landscaping at the gateways to downtown along Broadway and A.Develop a separate design strategy for each Willamette. Great Street. Include street improvement elements such as: public art, special planting ¥Begin site analysis of possible locations along East schemes, center medians, street lamps, benches 8th Avenue for a new City Hall and police station. and kiosks, banners and street, information and building signs. B.Develop design guidelines for buildings along the Great Streets. Include elements such as setback, quality of materials, design of first floor, and treatment of parking. C.Link Great Streets to important public places, including urban plazas and open spaces. D.Seek funding and develop a plan for a new City Hall and police station along East 8th Avenue. Great Streets accommodate pedestrians and slow moving traffic Ð and the occasional duck. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 S P PECIALLACES Members of The American MusicInstituteÕs Song and Dance Camp performing at 5th Street Public Market. Photo by Sandra Dominguez Special Places Downtown The Park Blocks Broadway Plaza Hult Center and Shedd Institute for the Arts The Park Blocks Ð downtownÕs gathering place. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 The original Carnegie Library in downtown Eugene, which opened in 1906. Eugene Public Library Nearby Open Spaces The River The Millrace and Cannery Square Downtown is bordered by wonderful parks, close enough for a lunchtime stroll. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 5th Street Market Ð located on 5th Avenue Ðwas originally a poultry processing plant. Now it is a key downtown destination for dining and shopping. 5th Avenue Area Historic Properties The First Christian Church, constructed in 1911, is one of the crown jewels of existing historic properties downtown. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Policies I.Create a Òcivic designÓ review board to assist in and approve the designs for all civic facilities, particularly in our downtown core. 1.Enhance public places throughout downtown through the careful design of civic buildings, J.Reinforce the continued use of the Park Blocks streetscapes, parks and plazas. Include public art for the Saturday Market and FarmersÕ Market. and other elements to create special places for all ages. Projects 2.Connect special places downtown with enhanced Examples of possible projects that address the street designs, public art, directional signs, transit implementation strategies: routes, and historic markers to create an inviting and memorable route through downtown. ¥Install graphics for downtown information and directions at the Park Blocks. 3.Promote adjacent park and open space areas as a valuable complement to downtownÕs urban places. ¥Develop a funding strategy to daylight the Millrace Improve connections between downtown and from Ferry Lane to the Willamette River. nearby nature areas. ¥Locate a play structure for kids near the Park 4.Encourage listing of appropriate structures and Blocks. sites of historic importance in the National Register of Historic Places or as City of Eugene ¥Work with Lane County to develop a mixed use Historic Landmarks. or civic structure in place of the butterfly parking Implementation Strategies lot on Oak Street between 7th and 8th Avenues, to better integrate this site with the Park Blocks. A.Encourage the creation of new special places ¥Implement a historic plaque program and walking especially along the Great Streets. tour. B.Amend the Eugene-Springfield Metropolitan Area General Plan to redesignate the train station from industrial to commercial land use, and rezone to a commercial zone such as C-2 or C-3. C.Create an artful directory sign program throughout downtown that directs people from special place to special place. D.Prepare an open space plan for downtown that includes the Park Blocks, parks adjacent to downtown and the riverfront path system. E.Provide places downtown that appeal to children and families. Consider places to play or learn about the city. Design places with kids in mind. F.Identify areas along streets that can be enhanced by landscaping, art or pedestrian amenities. The historic train depot, photo circa 1910. G.Support programming for music, art and other A high-speed rail will link Eugene and events in the special places downtown. Vancouver, British Columbia. H.Maintain views and access from downtown to nearby open space areas. Include signs and sidewalk improvements. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 L D IVINGOWNTOWN Market Conditions Downtown Housing Broadway Place, the result of a public/private partnership, is a successful mixed use project. Restaurants, shops and parking are on the ground floor, with apartments and gardens on upper floors. St. Vincent de Paul built the Aurora Building, a mix of affordable dwellings and ground floor commercial uses. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 The Tiffany building, constructed in 1913, was rehabilitated for a mix of uses, including residential above and ground floor retail. The neighborhoods surrounding downtown are EugeneÕs oldest residential areas. Neighborhood Preservation EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Policies ¥Develop a residential mixed-use project on Willamette Street incorporating the former Woolworth site and Centre Court building. 1.Stimulate multi-unit housing in the downtown core and on the edges of downtown for a variety ¥Encourage rehabilitation of older multi-story of income levels and ownership opportunities. rental housing south and east of the downtown core. 2.Reinforce residential use in neighborhoods abutting the downtown commercial core to help ¥Seek new opportunities for owner-occupied contain commercial activity in downtown and housing in or near downtown through incentives maintain the historic character and livability of such as MUPTE, CDBG, and Urban Renewal. adjacent neighborhoods. ¥Assess and mitigate the impact of infill Implementation Strategies development in the neighborhood areas immediately adjacent to downtown. A.Expand the MUPTE program boundary to encourage housing on the edges of downtown. ¥Conduct a downtown area housing policy Periodically review boundaries and expand to analysis to assess the impact of policies affecting include areas where additional housing is neighborhoods on the periphery of downtown appropriate. and recommend policy amendments to promote housing preservation. B.Establish a vertical housing tax exemption zone in order to encourage residential density and mixed- use development. C.Develop additional financial tools to assist with the development of housing, including the use of bonds, tax increment financing, land assembly and parking. D.Remove regulatory barriers to the development of housing in commercially zoned areas downtown, while ensuring compatibility of uses and design. E.Reinforce opportunities for home ownership downtown. F.Seek opportunities to equalize the costs of building housing in and near downtown compared with locations elsewhere in the city. G.Support the continued residential use of structures in neighborhoods bordering downtown. Projects Downtown living Ð at home in the heart of the city. Examples of possible projects that address the implementation strategies: ¥Build an affordable or mixed income housing development on the 8th Avenue Òland bankÓ site east of the WOW Hall. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 D R OWNTOWNIVERFRONT EWEB Property The DeFazio Footbridge connects downtown to Alton Baker Park. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Courthouse District 5th Avenue EWEBÕs plaza provides a vista of the Willamette River and Alton Baker Park on the opposite shore. Additional River Connections EWEBÕs riverfront property includes the headquarters building, utility operations, maintenance and storage buildings, as well as parking and a day care center Ð in all, about 27 acres at the eastern end of downtown. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Policies D.Conduct a study of riparian habitat values and restoration opportunities within the Willamette River riparian zone to guide protection and 1.Incorporate the Willamette River as an integral restoration activities in that area, and to identify element to downtown planning and development. those areas of lower habitat value. 2.Collaborate with EWEB to encourage relocation E.Enhance existing points of access from downtown of their utility facilities. to the river so that convenient connections are visible both from the riverfront to downtown, and 3.A master plan for the EWEB riverfront property from downtown to the river. must be approved by the City before any redevelopment, land use application, rezoning, F.Explore possibilities for parks or public open Metro Plan or refinement plan diagram space along the riverfront. amendments are approved for uses not associated with EWEB functions. The master plan shall be Projects evaluated based on the master plan's consistency with principles A through D below: Examples of possible projects that address the A.Create a Òpeople placeÓ that is active, implementation strategies: vibrant, accessible and multi-use. B.Provide appropriate setbacks, deeper where ¥Partner with EWEB to develop a master plan for environmental or habitat issues are more the EWEB site. critical, shallower in other areas. C.Incorporate appropriate building and site ¥Assess and provide mitigation for stormwater design techniques that address issues related to the potential development of environmental concerns. riverfront properties. D.Incorporate an educational aspect, so that the riverfront improvements teach us about ¥Introduce pedestrian-related improvements along our river, our history and our city. all paths leading to the river. The master plan shall be considered using the City's Type II application procedures, unless the ¥Develop an adaptive use concept for EWEBÕs applicant elects to have the master plan Steam Plant. reviewed concurrently with a Type III, Type IV or Type V application. ¥Daylight the Millrace to connect downtown to the river and capitalize on this historic waterway. 4. Facilitate dense development in the courthouse area and other sites between the core of downtown and the river. Implementation Strategies A.Create inviting physical and visual access to the riverfront from 8th and 5th Avenues, and explore opportunities for additional access between these two points. B.Rezone the Courthouse area from Light-Medium Industrial I-2 to a commercial zone compatible with downtown. C.Reinforce the relationship between downtown and the river through landscaping, art, signs, street furniture, historic plaques and markers. Fish mosaic benches at the library reinforce the theme of downtown and the river. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 C C ULTURALENTER The Eugene Celebration is a yearly affair of pure fun and entertainment, with much of the community coming downtown to be a part of the event. Visual and Performing Arts The McDonald Theatre has been a popular place for films, plays and civic events for decades. Local History Piedmont blues artists Cephas and Wiggins at Oregon Festival of American Music 2001. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 The Shelton McMurphey Johnson House, the ÒBelle Adjacent Activity Centers on the ButteÓ, is owned by the City. It is located at the north end of Willamette Street. Restaurants Great restaurants and coffee houses are located throughout downtown Ð special places on a small scale. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Policies I.Provide opportunities, programming and financial tools to encourage activities along the Great Streets and in the special places downtown, 1.Provide and promote development and including performers, art events and street community events that reinforce downtownÕs vendors. Include plans for rainy days. role as the cultural center for the city and region. J.Collaborate with Lane Arts Council to encourage 2.Reinforce the creative, distinctive culture of and market art activities downtown. downtown as the arts and entertainment center of the city. K.Promote cultural and entertainment activities in parks and open space areas adjacent to Implementation Strategies downtown, including Skinner Butte Park and West Alton Baker Park. A.Collaborate with adjacent activity resources, including the U of O and the Lane Events Center L.Enhance the 13th Avenue corridor between the at the Fairgrounds to enrich the cultural and Lane Events Center at the Fairgrounds, entertainment opportunities available in and near downtown and the U of O. downtown. Projects B.Promote visitor and convention use of existing facilities in and near downtown, including exhibit Examples of possible projects that address the and meeting spaces, lodging and restaurants. implementation strategies: C.Encourage and support a stable arts community ¥Help locate a multiplex cinema downtown. downtown. Review existing zoning provisions and modify if necessary to remove obstacles to ¥Partner with DEI for programming events at creative arts activities downtown including live Broadway Plaza. performance venues, artist live/work spaces and galleries. ¥Work with Downtown Initiative for the Visual Arts to find a suitable location for an art museum D.Seek new public art opportunities. Include public downtown. art into building design, street design, signs, and public open spaces throughout downtown. ¥Install creative banners as marketing tools and directional signs. E.Recognize the importance of EugeneÕs historic buildings and places with signs, plaques and ¥Create an annual political speakers forum for the pedestrian connections. Promote buildings, Wayne Morse Free Speech Plaza. landmarks or events that have distinct historical value or special assets that contribute to the character of the downtown. F.Promote continued success of the FarmersÕ Market, Saturday Market, and Eugene Celebration and other downtown events by supporting public/private partnerships such as Eugene in Common. G.Collaborate with the Lane County Historical Museum to encourage a downtown location. The FarmersÕ Market in H.Research market potential and available incentives the Park Blocks Ð a for major new cultural or recreational venues, weekly summer event such as a new art museum downtown. in one of EugeneÕs most special places. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 S C C AFEIVICENTER The original fire station, here showing Hook and Ladder #1, on the Park Blocks. The upstairs was the Police original City Hall. Transportation Design for Safety Fire and Emergency Medical Services Police presence downtown is a critical public safety element for crime deterrence and public assistance. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 PoliciesProjects 1.Support public safety activities that increaseExamples of possible projects that address the visibility, access, actual and perceived safety forimplementation strategies: individuals and property downtown. ¥Build a new Community Police Station downtown, 2.Consider design measures to enhance publicpreferably on East 8th Avenue. safety and emergency vehicle access as an integral component of public projects, including street¥Improve downtown lighting between centers of improvements and building construction.nighttime pedestrian activity. 3.Develop and maintain a community policing plan¥Develop an educational brochure focusing on for the downtown area.CPTED principles. ¥Include CPTED design standards for Great Implementation Strategies Streets. A.Improve the safety of pedestrian routes between existing clusters of nighttime activity. B.Provide access for emergency vehicles along Willamette between 6th and 7th Avenues. C.Support public/private partnerships such as DEI and downtown guides to maintain additional surveillance and provide public assistance downtown. D.Maintain police presence downtown, through a community police station and bicycle and foot patrols. E.Consider design measures to enhance public safety and emergency vehicle access as an integral component of public projects, including street improvements and building construction. F.Work with property owners, residents and developers to address the principles of CPTED. Downtown needs to be a place where people feel invited, secure, and respected. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 G A D ETTINGROUNDOWNTOWN Great Streets Access and Gateways The paving and maintaining of public roads has long been a city responsibility. This photo depicts the cityÕs street crew around 1910 on West Eighth Avenue. CATS EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Pedestrian System For decades a pedestrian mall, Broadway was converted to two-way traffic and designed to open onto Broadway Plaza. Two-way Streets EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Accessibility Eugene has been ranked one of the leading cities in the nation for bicycle friendly streets and the promotion of non-vehicular transportation. Transit System Eugene has a walkable downtown, comfortable, interesting and accessible. Bicycle System The portion of 10th Avenue in front of the library was converted to two-way traffic, with on-street parking. The wide sidewalk includes spaces for bicycle parking. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Public art enlivens the stops for the Breeze, the LTD downtown shuttle running between the University, downtown and Valley River Center. Multi-Modal Connections Parking Parking structures are a public necessity downtown. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Policies H.Create a visual directory for downtown to assist visitors and citizens in finding their destinations. 1.Develop a transportation system that supports I.Continue to improve and simplify parking lot the vision of a vital downtown and provides for directory signs, cost information and methods of the safe and efficient movement of automobiles, payment. pedestrians, bicycles, and emergency and transit vehicles. Projects 2.Promote and support alternative modes and accessibility through strategic planning and public Examples of possible projects that address the investment. implementation strategies: 3.Enhance functional designs for streets, sidewalks ¥Create a grade-level pedestrian crossing at the and related public improvements with carefully intersection of 8th Avenue and Mill Street. chosen design elements, including materials, alignments, plantings and streetscape elements. ¥Convert 10th Avenue to a two-way street. Implementation Strategies ¥Conduct a ÒwalkabilityÓ assessment to determine needed pedestrian improvements in downtown. A.Develop specific designs and public improvement ¥Construct a bicycle path along the new 6th plans to convert portions of Willamette, Avenue extension between Franklin Boulevard Broadway, 5th Avenue and 8th Avenue to ÒGreat and Hilyard Street and 6th Avenue and High Streets.Ó Street. B.Implement the policies and strategies of CATS, ¥Provide a prominent entrance to downtown from including two-way street conversions, structured East Broadway near Mill Street. parking, pedestrian and bike system improvements. ¥Construct a new parking garage to support the east side of downtown and the new Courthouse C.Facilitate increased residential and commercial district. densities within the downtown area to support increased transit, pedestrian and bicycle activity in the area. Require new developments to follow transit and pedestrian-oriented development design guidelines. D.Focus continued transportation and streetscape improvements for the entire right-of-way area, from building face to building face, to improve accessibility and reduce reliance on automobile travel. E.Continue to improve existing pedestrian, bicycle and automobile connections to public riverfront areas. F.Consider a fixed rail transit or trolley system within downtown. G.Identify primary ÒgatewayÓ entrances to In a bicycle friendly city, the journey downtown and take necessary steps to enhance can be as pleasant as the destination. the sense of entry, with particular attention to maintaining significant views. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 E: M I H PILOGUEAKINGTAPPEN Mayor Jim Torrey speaking at the unveiling of ÒThe Storyteller,Ó a memorial to Ken Kesey in Broadway Plaza. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 A PPENDIX Summary of Policies I.Regional Center II.Building a Downtown III.Great Streets IV.Special Places V.Living Downtown EUGENE DOWNTOWN PLAN ¥ APRIL 2004 VI.Downtown to the River VII. Cultural Center VIII. Safe Civic Center IX. Getting Around Downtown EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Community Partnerships Related Plans and Policy Documents EUGENE DOWNTOWN PLAN ¥ APRIL 2004 Ken Kesey, a Eugene icon, memorialized in bronze in Broadway Plaza. EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 EUGENE DOWNTOWN PLAN ¥ APRIL 2004 ATTACHMENT B Eugene Mayor and City Council Strategic Goal Downtown Initiative Action Plan “Facilitate significant revitalization of the downtown core.” In January 2007 the Mayor and City Council selected “revitalizing downtown Eugene” as a council strategic goal. An inter-departmental staff team was formed to facilitate and coordinate information between community members, Mayor and City Council and staff, to refine the goal and keep it moving forward. This resulting draft action plan provides a framework for defining the objectives and outcomes the council envisioned when identifying this goal. The draft action plan will be presented to the Mayor and City Council at the July 11, 2007 work session. The Eugene Downtown Plan (EDP), which was adopted by ordinance in 2004 after a significant process rich with public input and stakeholder involvement, was used as a foundation for developing this draft action plan. Because the EDP encompasses the downtown core and immediate adjacent areas, neighborhood refinement plans for Whiteaker, West University and Jefferson/Far West were also consulted. Downtown development is also guided by Growth Management Policy numbers 1, 2, 3 10, and 14. A. Role of the City Council Downtown Goal Team: An inter-departmental staff team (hereafter referred to as the CC Downtown Goal Team) was formed to act as the catalyst, facilitator and agent of information between community members, Mayor and City Council and staff. The CC Downtown Goal Team provides the following four functions: ? Coordinate and focus the work of City staff on downtown issues and opportunities. ? Maintain a vision for all of downtown. ? Help facilitate other groups and stakeholders regarding downtown. ? Maintain the commitment for a revitalized downtown. B. Planning Horizon: The focus of the Downtown Initiative is to build a strong and vibrant downtown where a wide range of community members feel welcome and safe to come for work, celebration, commerce, entertainment and living. Given the potential scope and breadth of this initiative, related actions and tasks are targeted for implementation within a five-year planning horizon structured around the strategic priority outcomes listed in Section D. A two-phased approach to actions around this initiative is proposed: Phase One: ? Address high priority actions and tasks that can be initiated or completed within a two-year timeframe. Page 1 of 15 Phase Two: ? Continue and complete larger-scope actions initiated during Phase One. Complete additional actions and continue longer-term efforts assuming availability of resources. C. Geographical Definition of Downtown Eugene: th The EDP plan area is bounded by Shelton-McMurphey Boulevard and 4 Avenue to the north, Hilyard Street and the Willamette River to the east, Lincoln thth Street to the west, and 13 Avenue (from Lincoln to High) and 11 Avenue (from High to Hilyard) to the south. D. Strategic Goal Outcomes: The priority outcomes of this plan mirror those of the 2004 EDP: Strong Regional Center ? Build upon downtown’s role as the center for government, commerce, education and culture in the city and the region. ? Downtown development shall support the urban qualities of density, vitality, livability and diversity to create a downtown, urban environment. Building a Downtown ? Actively pursue public/private development opportunities to achieve the vision for an active, vital and growing downtown. ? Use downtown development tools and incentives to encourage development that provides character and density downtown. ? Facilitate downtown development by re-designating and rezoning underutilized properties. Great Streets thth ? Emphasize Broadway, Willamette Street, 5 Avenue and 8 Avenue as Great Streets through public improvements and development guidelines. ? Strongly encourage the location of significant municipal, county, state and th federal buildings along 8 Avenue. Special Places ? Enhance public places throughout downtown through the careful design of civic buildings, streetscapes, parks and plazas. Include public art and other elements to create special places for all ages. ? Connect special places downtown with enhanced street designs, public art, directional signs, transit routes and historic markers to create an inviting and memorable route downtown. Page 2 of 15 ? Promote adjacent park and open space areas as a valuable component to downtown’s urban places. Improve connections between downtown and nearby nature. ? Encourage listing of appropriate structures and sites of historic importance in the National Register of Historic Places or as a City of Eugene Historic Landmark. Living Downtown ? Stimulate multi-unit housing in the downtown core and on the edges of downtown for a variety of income levels and ownership opportunities. ? Reinforce residential use in neighborhoods abutting the downtown commercial core to help contain commercial activity in downtown and maintain the historic character and livability of adjacent neighborhoods. Downtown Riverfront ? Incorporate the Willamette River as an integral element to downtown planning and development. ? Collaborate with EWEB to encourage relocation of their utility facilities. ? A master plan for the EWEB riverfront property must be approved by the City before any redevelopment, land use application, rezoning, Metro Plan or refinement plan diagram amendments are approved for uses not associated with EWEB functions. ? Facilitate dense development in the courthouse area and other sites between the core of downtown and the river. Cultural Center ? Provide and promote development and community events that reinforce downtown’s role as the cultural center for the city and region. ? Reinforce the creative, distinctive culture of downtown as the arts and entertainment center of the city. Safe Civic Center ? Support public safety activities that increase visibility, access, actual and perceived safety for individuals and property downtown. ? Consider design measures to enhance public safety and emergency vehicle access as an integral component of public projects, including street improvements and building construction. Getting Around Downtown ? Develop a transportation system that supports the vision of a vital downtown and provides for the safe and efficient movement of automobiles, pedestrians, bicycles, and emergency and transit vehicles. ? Promote and support alternative modes and accessibility through strategic planning and public investment. Page 3 of 15 ? Enhance functional design for streets, sidewalks and related public improvements with carefully chosen design elements, including materials, alignments, plantings and streetscape elements. E. Objectives: The focus of the Mayor and City Council Downtown Initiative is further realized through the following key objectives: ? Public education, information and involvement ? Enhanced perception and experience of a safe, active and livable downtown ? Coordination and links to other City Council Goals ? Support for development and redevelopment efforts F. Progress to Date: A great deal of planning work has already been done towards the revitalization of downtown. In fact, there have been a number of plans and policies for downtown adopted within the last several decades. In 2000, the Eugene City Council appointed the Committee for Greater Downtown Visioning to develop a vision for downtown since the last plan was adopted in 1984. The vision that emerged promoted downtown as a thriving, active urban center with ties to our rich natural heritage, a variety of intermingled activities, and safe, inviting streets. In 2001, City Council accepted the Vision for Greater Downtown Eugene. Based on council direction, the Vision became the basis of the updated Eugene Downtown Plan, which was adopted by City Council in 2004. In the six years since the Downtown Vision was completed in 2000, significant public and private investment has supported the transformation of downtown. The following is a list of planning work that is in addition to the specific studies for the Park Blocks, the courthouse area and downtown housing, which have all provided a solid framework for investment activity: ? Eugene Downtown Plan ? Downtown Eugene Public Safety Action Plan ? Central Area Transportation Study ? Riverfront Urban Renewal Plan Amendments Specific development projects that have been completed since the Downtown Vision include: ? Revitalized train depot station ? High Street Terrace ? Tate Condominiums ? Lane Transit District Station Page 4 of 15 ? Eugene Public Library ? Opening of Broadway ? Aurora Building th ? 10 and Mill office building ? Fire Station No. 1 ? Wayne Morse Federal Courthouse ? EmX Stations and Infrastructure Improvements ? One-way to Two-way Street Conversions ? Park Blocks Improvements ? New Construction at Fifth Street Market Projects that are underway include: ? West Broadway Redevelopment ? Courthouse District Transportation Improvements th ? WestTown on 8 Mixed-Income Development ? Amendments to the Downtown Urban Renewal District Plan ? Memorandum of Understanding between the City and EWEB regarding Riverfront Property All of these projects are dramatically changing the downtown landscape and paved the way for future development of downtown. Progress since the selection of revitalizing downtown as a Mayor and City Council Strategic Goal, has built upon these recent projects and planning efforts. G. Links with other Council Goals and Plans: The Downtown Initiative has common links with the other nine City Council strategic goals. The 2004 Downtown Plan notes that, “Downtown Eugene is the heartbeat of activity in Lane County. Downtown is our civic center and the economic, cultural and governmental focus of the region. Downtown is the place where a wide range of people come for work, celebration, commerce, entertainment, and living. This combination of economic and social activity creates the vitality of downtown, the identity of our city, and the strength of our regional economy.” Therefore, communication and collaboration with staff associated with each of these nine other initiatives is seen as an important element in moving forward with the Downtown Initiative. Arts and Outdoors : Downtown represents the convergence of Eugene’s Arts and Outdoors offerings. Downtown is the center of our arts community connecting public street art, local galleries, the Hult Center for the performing arts, and the Eugene Public Library. This follows the charge of the proposed Cultural Policy Review (CPR) Board in recognizing the vital link to Eugene’s downtown center. Connections from downtown to nearby nature areas are enhanced, including place-specific designs for sidewalks, paths and plazas. Page 5 of 15 City Hall : City Hall will be built in downtown Eugene and the Downtown Initiative’s relationship with the City Hall master planning effort has a natural link. The new Eugene City Hall will serve as a public meeting space, cultural center and service access point for the community. The foot traffic and economic activity of City employees working in the district support a strong and active urban center; the presence of a well-designed, inviting, “green” City Hall exemplifies community values and reinforces downtown as the center of our community. Homeless Strategy : A revitalized downtown provides opportunities for all members of society through redevelopment. Affordable housing and owner- occupied housing provides a mix of urban living and the opportunity for those on fixed or limited incomes to reside in our urban core. Sustainability Initiative : The redevelopment of downtown increases urban density and compact living, which reduces the reliance on automobiles and supports the preservation of nearby open spaces. New construction and renovation affords opportunities for implementing green buildings and infrastructure. The central location of downtown to the rest of the City may reduce the average travel distance of community members seeking dining and entertainment venues. The location of the downtown Lane Transit District transfer station also provides the opportunity to use public transportation to access a vibrant downtown core. Density of development, intensity of activities, the design and location of parking structures, and well-designed, walkable streets provide residents, employees and visitors the opportunity to walk from destination to destination without resorting to automobile travel for short trips. Race Relations : By creating a high-density working and living environment, the revitalization of downtown offers a unique opportunity to bring people with diverse ethnicities, beliefs, orientations and life styles into closer proximity to one another. An active downtown provides opportunities for all members of the community to interact and share activities and ideas, creating a rich sense of community. Transportation Initiative : The Transportation Initiative, which goes beyond street preservation and reconstruction, ties into our community’s need for enhanced pedestrian amenities in the urban core area, as well as improved opportunities for public transit and other means of alternative transportation. Police Initiative : A safe downtown depends on adequate police staffing. Likewise, compact urban development and living is an ideal environment for community policing. As part of a welcoming environment, visitors to downtown must feel it offers an atmosphere of safety, both personally and for their property, including parked vehicles and bicycles. A visible and responsive uniformed officer presence offers a viable deterrent to both criminal and nuisance behavior. Page 6 of 15 Neighborhood Empowerment : The redevelopment of downtown provides an opportunity to engage all Eugene citizens in creating a vision for the future of downtown. Through strategies identified in the Neighborhood Empowerment Action Plan, the objectives of enhancing effective public engagement, empowering neighborhood associations and focusing service delivery to best meet identified neighborhood needs, should be achieved. Hospital : A full service hospital is currently being proposed for the far north end of our community in the north Gilham neighborhood. At the same time there is interest by some members of the community to site a hospital closer to the downtown core of Eugene. Likewise, PeaceHealth Medical Group is proposing that an emergency department operation be retained at the current Hilyard Street campus. The progress of these projects, as well as the Mayor and City Council Goal of bringing a full service Hospital to Eugene, could have major impacts on the redevelopment efforts in downtown. H. CC Downtown Goal Team Values: The CC Downtown Goal Team recommends that the City address the Downtown Initiative to facilitate a significant revitalization of the downtown core with a priority on the following four values: vision, teamwork, communication and commitment, and focus on the implementation strategies from the Downtown Plan. VISION Downtown Eugene is an active and thriving city center filled with people. It is the heart of the community, tying together a rich natural and cultural heritage. Downtown is a safe and inviting place fostering opportunities for a wide range of social and cultural activities, a variety of local and national business, and innovative spaces for modern urban living. Action No. Action Step/Task Phase Lead Priority A Provide policymaker-level leadership, All Phases Mayor and City High vision and a clear direction for the Council revitalization of Downtown. B Participate in public forums and All Phases Mayor and City High engage the public. Council TEAMWORK A revitalized Downtown starts with strong and visible leadership from City Council. It builds with enthusiasm and support in the form of ambassadorship from the City Council Downtown Goal Team, all City of Eugene employees, stakeholders and citizens. Action No. Action Step/Task Phase Lead Priority C Provide staff-level leadership and All Phases CC Downtown High process facilitation for the Goal Team revitalization of Downtown. D Coordinate other CC Goal Teams, All Phases CC Downtown High City programs and services impacting Goal Team downtown. E Review City regulations and Phase One CC Downtown High ordinances to ensure they support the Goal Team Page 7 of 15 revitalization of Downtown. F Review other master plans and Phase One CC Downtown High policies that affect downtown to Goal Team facilitate alignment. G Facilitate responses to public and All Phases CC Downtown High private development proposals with Goal Team the assistance of PDD staff. COMMUNICATION Elected and appointed officials and City staff provide opportunities for public involvement to influence, support and reaffirm the vision for a revitalized Downtown. Vision, planning and action updates are disseminated with clarity and frequency to internal and external audiences through City communications staff. Action No. Action Step/Task Phase Lead Priority H Provide regular updates to policy-All Phases CC Downtown High makers regarding progress on Goal Team downtown revitalization efforts. I Provide significant opportunities for All Phases CC Downtown High public information and involvement Goal Team regarding downtown revitalization efforts. COMMITMENT A long-term planning focus will provide stability and support in reaching the ultimate goal of a thriving city center in Downtown Eugene. Short-term goals will focus the determination to initiate and follow through with appropriate actions. Action No. Action Step/Task Phase Lead Priority J Maintain a focus on the All Phases CC Downtown High Implementation Strategies from the Goal Team Downtown Plan. K Review the City’s Capital All Phases CC Downtown High Improvement Plan to ensure projects Goal Team that enhance downtown are given a high priority for funding. I. Implementation Strategies: The implementation strategies from the Downtown Plan, shown below, provide the specific action items for the Downtown Initiative. The implementation strategies are part of all phases of the Downtown Initiative. That status of each item is indicated. Strong Regional Center Strategy No. Implementation Strategy Status Lead Priority 1 Help employers locate, remain and Ongoing PDD, Finance High expand downtown by targeted use of economic tools and incentives. 2 Work with individuals, service and Ongoing PDD High advocacy groups to attract high- density commercial and residential development downtown. Page 8 of 15 3 Promote multi-story, mixed-use Ongoing PDD, Finance High structures downtown through financial incentives and/or code amendments. 4 Work with local, state and federal Ongoing PDD, IGR Medium offices to locate, remain and expand downtown. 5 Promote visitor and convention use Ongoing CVALCO Medium of existing facilities in or near downtown, including exhibit and meeting spaces, lodging and restaurants. 6 Work with major medical providers On hold CC Hospital Medium to locate their facilities in and near Goal Team, downtown. PDD 7 Encourage education-related In process PDD Medium development downtown, such as student housing and support services. Building a Downtown Strategy No. Implementation Strategy Status Lead Priority 8 Review and approve development Ongoing PDD, PW Medium and redevelopment plans for design Engineering, and construction, to ensure Fire Marshal compliance with City policy and code. 9 Facilitate desired development by Ongoing PDD, Finance High providing financial incentives and resources. 10 Amend the Riverfront Research Completed plan PDD Medium Park Urban Renewal Plan to amendment / expand the boundaries and extend Ongoing the district’s life. Use it to facilitate desired development, particularly in the courthouse and riverfront areas. 11 Expand the use of revenues in the In process PDD, Finance Medium Downtown Urban Renewal District in order to provide financial tools and incentives for desired development within the district. 12 Establish a new Downtown Urban On hold PDD Medium Renewal District to better capitalize on commercial and housing development opportunities in the areas immediately outside of the existing core-area downtown urban renewal district, and between the downtown core and the new courthouse development area. 13 Develop a differential city fee On hold Finance Medium structure or subsidy of fees for downtown development 14 Perform a regulatory audit to Completed CC Downtown Medium identify impediments to achieving Goal Team, Page 9 of 15 higher density, mixed-use PDD development and redevelopment downtown. 15 Identify and facilitate infrastructure Opportunity PDD Medium improvements as a public incentive driven for private development. 16 Create a single zone to unify the In process PDD Medium downtown core, including the new Federal Courthouse and riverfront areas. Consider amendments to an existing commercial zone, such as C-2 or C-3, and overlay zones such as/TD, /ND and the Broadway Overlay Zone. Great Streets Strategy No. Implementation Strategy Status Lead Priority 17 Develop a separate design strategy On hold PDD, PW Medium for each Great Street. Include Engineering, street improvement elements such Other CC Goal as: public art, special planting Teams schemes, center medians, street lamps, benches and kiosks, banners and street, information and building signs. 18 Develop design guidelines for On hold PDD Medium buildings along the Great Streets. Include elements such as setback, quality of materials, design of first floor, and treatment of parking. 19 Link Great Streets to important In process PDD Medium public places, including urban plazas and open spaces. 20 Seek funding and develop a plan In process CC City Hall Medium for a new City Hall and police Goal Team, CC th station along East 8 Avenue. Police Initiative Goal Team Special Places Strategy No. Implementation Strategy Status Lead Priority 21 Encourage the creation of new Opportunity PDD Medium special places especially along driven Great Streets. 22 Amend the Eugene-Springfield On hold PDD Medium Metropolitan Area General Plan to redesignate the train station from industrial to commercial land use, and rezone to a commercial zone such as C-2 or C-3. 23 Create an artful directory sign On hold PDD Medium program throughout downtown that directs people from special place to special place. Page 10 of 15 24 Prepare an open space plan for In process PDD Medium downtown that includes the Park Blocks, parks adjacent to downtown and the riverfront path system. 25 Provide places downtown that Opportunity PDD Medium appeal to children and families. driven Consider places to play or learn about the city. Design places with kids in mind. 26 Identify areas along streets that can Opportunity PDD Medium be enhanced by landscaping, art or driven pedestrian amenities. 27 Support programming for music, art Ongoing PDD Medium and other events in the special places downtown. 28 Maintain views and access from Ongoing PDD Medium downtown to nearby open space areas. Include signs and sidewalk improvements. 29 Create a “civic design” review board On hold PDD Medium to assist in and approve the designs for all civic facilities, particularly in our downtown core. 30 Reinforce the continued use of the Ongoing PW Medium Park Blocks for the Saturday Market and Farmers’ Market. Living Downtown Strategy No. Implementation Strategy Status Lead Priority 31 Expand the MUPTE program Completed PDD Medium boundary to encourage housing on the edges of downtown. Periodically review boundaries and expand to include areas where additional housing is appropriate. 32 Establish a vertical housing tax Completed PDD Medium exemption zone in order to encourage residential density and mixed-use development. 33 Develop additional financial tools to Ongoing Finance Medium assist with the development of housing, including the use of bonds, tax increment financing, land assembly and parking. 34 Remove regulatory barriers to the In process PDD Medium development of housing in commercially zoned areas downtown, while ensuring compatibility of uses and design. 35 Reinforce opportunities for home In process PDD Medium ownership downtown. 36 Seek opportunities to equalize the In process PDD Medium cost of building housing in and near downtown compared with locations elsewhere in the city. Page 11 of 15 37 Support the continued residential In process PDD Medium use of structures in neighborhoods bordering downtown. Downtown Riverfront Strategy No. Implementation Strategy Status Lead Priority 38 Create inviting physical and visual Opportunity PW Medium th access to the riverfront from 8 and driven Engineering, th 5 Avenues, and explore PDD opportunities for additional access between these two points. 39 Rezone the Courthouse area from Completed PDD Medium Light-Medium Industrial I-2 to a commercial zone compatible with downtown. 40 Reinforce the relationship between Opportunity CC Arts & Medium downtown and the river through driven Outdoors Goal landscaping, art, signs, street Team furniture, historic plaques and markers. 41 Conduct a study of riparian habitat On hold PDD Medium values and restoration opportunities within the Willamette River riparian zone to guide protection and restoration activities in that area, and to identify those areas of lower habitat value. 42 Enhance existing points of access On hold PW Traffic Ops Medium from downtown to the river so that convenient connections are visible both from the riverfront to downtown, and from downtown to the river. 43 Explore possibilities for parks or In process PDD Medium public open space along the riverfront. Cultural Center Strategy No. Implementation Strategy Status Lead Priority 44 Collaborate with adjacent activity Ongoing CVALCO Medium resources, including U of O and the Lane Events Center at the Fairgrounds to enrich the cultural and entertainment opportunities available in and near downtown. 45 Promote visitor and convention use Ongoing CVALCO Medium of existing facilities in and near downtown, including exhibit and meeting spaces, lodging and restaurants. 46 Encourage and support a stable On hold CC Arts & Medium arts community downtown. Review Outdoors Goal existing zoning provisions and Team, PDD, Page 12 of 15 modify if necessary to remove LRCS obstacles to creative arts activities downtown including live performances venues, artist live/work spaces and galleries. 47 Seek new public art opportunities. Ongoing CC Arts & Medium Include public art into building Outdoors Goal design, street design, signs and Team public open spaces throughout downtown. 48 Recognize the importance of On hold PDD Medium Eugene’s historic buildings and places with signs, plaques and pedestrian connections. Promote buildings, landmarks or events that have distinct historical value or special assets that contribute to the character of the downtown. 49 Promote continued success of the Ongoing PDD Medium Farmers’ Market, Saturday Market, and Eugene Celebration and other downtown events by supporting public/private partnerships such as Eugene in Common 50 Collaborate with the Lane County On hold PDD Medium Historical Museum to encourage a downtown location. 51 Research market potential and On hold CC Arts & Medium available incentives for major new Outdoors Goal cultural or recreational venues, Team such as a new art museum downtown. 52 Provide opportunities, programming On hold CC Arts & Medium and financial tools to encourage Outdoors Goal activities along the Great Streets Team, Finance and in the special places downtown, including performers, art events and street vendors. Include plans for rainy days. 53 Collaborate with Lane Arts Council Opportunity CC Arts & Medium to encourage and market art driven Outdoors Goal activities downtown. Team 54 Promote cultural and entertainment On hold CC Arts & Medium activities in parks and open space Outdoors Goal areas adjacent to downtown, Team including Skinner Butte Park and West Alton Baker Park. th 55 Enhance the 13 Avenue corridor In process PW Medium between the Lane Events Center at Engineering the Fairgrounds, downtown and the U of O. Safe Civic Center Strategy No. Implementation Strategy Status Lead Priority 56 Improve the safety of pedestrian Ongoing PW Medium Page 13 of 15 routes between existing clusters of Engineering, nighttime activity. PW Traffic Ops 57 Provide access for emergency On hold Fire, PDD Medium vehicles along Willamette between thth 6 and 7 Avenues. 58 Support public/private partnerships Ongoing EPD, PDD, Medium such as DEI and downtown guides Private to maintain additional surveillance Property and provide public assistance Owners downtown. 59 Maintain police presence Ongoing EPD, PDD Medium downtown, through a community police station and bicycle and foot patrols 60 Consider design measures to Ongoing Fire, PDD, PW Medium enhance public safety and emergency vehicle access as an integral component of public projects, including street improvements and building construction. 61 Work with property owners, Ongoing PDD, Private Medium residents and developers to Property address the principles of CPTED. Owners 62 As redevelopment occurs, ensure Ongoing PDD Medium safe and adequate parking is incorporated in to the design of new projects. Getting Around Downtown Strategy No. Implementation Strategy Status Lead Priority 63 Develop specific designs and public On hold PDD Medium improvement plans to convert portions of Willamette, Broadway, thth 5 Avenue and 8 Avenue to “Great Streets. 64 Implement the policies and Ongoing PW Medium strategies of CATS, including two-Engineering way street conversions, structured parking, pedestrian and bike system improvements. 65 Facilitate increased residential and Ongoing PDD Medium commercial densities within the downtown area to support increased transit, pedestrian and bicycle activity in the area. Require new developments to follow transit and pedestrian-oriented development design guidelines. 66 Focus continued transportation and Opportunity PW Medium streetscape improvements for the driven Engineering entire right-of-way area, from building face to building face, to improve accessibility and reduce reliance on automobile travel. Page 14 of 15 67 Continue to improve existing Ongoing PW Medium pedestrian, bicycle and automobile Engineering, connections to public riverfront PW Traffic areas. Ops, PDD 68 Consider a fixed rail transit or trolley On hold PDD, PW Medium system within downtown. Engineering 69 Identify primary “gateway” On hold PDD Medium entrances to downtown and take necessary steps to enhance the sense of entry, with particular attention to maintaining significant views. 70 Create a visual directory for On hold PDD Medium downtown to assist visitors and citizens in finding their destination. 71 Continue to improve and simplify Ongoing PDD Medium parking lot directory signs, cost information and methods of payment. J. Council Downtown Initiative Staff Team: Randy Groves, EFD – Executive Manager Nan Laurence, PDD – Staff Lead Joann Eppli, EFD – Support Lead Mike Magee, LRCS Stuart Ramsing, PDD Jeff Petry, PDD Brad Black, PW-Airport Cathryn Stephens, PW-Airport Carolyn Weiss, PW-Parks Finn Cronin, CS-Finance Steve Swenson, EPD Ron Sutton, CS-Facilities Paul Klope, PW-Engineering Page 15 of 15