HomeMy WebLinkAboutOrdinance No. 19418ORDINANCE NO. ~II~
AN ORDINANCE ADOPTING THE EUGENE ENTRANCE
BEAUTIFICATION STUDY.
The City Council of the City of Eugene finds that:
1. On September 10, 1984, the City Council enacted Reso-
lution No . 3867 adopting the 1984 Eugene Community Goals and
Policies. This document contained policies promoting the City of
Eugene as a tourism destination point, beautification of the City,
and developing attractive .entrances to the City,
2. In December, 1984, the City Council enacted Resolutian
No. 3892 adopting the Sig Point Economic Diversification Program
for the Fiscal Year 1984/85. This plan called for a series of
actions, including the development of a program to enhance th e
appearance of Eugene's entrances.
3. The Metropolitan Area General Plan encourages the
planting of street trees and development of sites optimizing
visual and personal accessibility.
4. In January, 1985, the Eugene Planning Commission adopt-
ed a Work Program and Citizen Participation Component for the
Entrance Beautification Study, directing an interdepartmental
staf f team to develop the study and to wo r k with a variety o f
agencies and citizen groups in developing recommendations.
5. In March, 1985, the City Council enacted Resolution No.
395 accepting the Mayorls recommendation for creation of a Tree
and Beautification Commission to work with citizens in recommend-
ing programs and policies for planting and maintenance of trees on
Eugene's streets and other public lands. This Commission worked
with staff in developing recommendations for the Entrance Beaut i-
fication Study.
6. The Study was developed during 1986 with the help of the
Tree and Beautification Commission and other community groups. A
draft study was published in June. The draft study was mailed to
individuals and groups indicating interest in the Study during its
development. This same list received notice of subsequent public
hearings and recommended revisions to the study. Public hearings
were advertised in accordance with the Oregon Public Meeting Law
and requirements of the Eugene Code, 1971.
7. On September 9, 1986, the Planning Commission held its
public hearing and developed a series of recommended revisions to
the draft for consideration by the City Council.
8. The City Council reviewed the Study and the recommenda-
tions from the Planning Commission at an October 8, 1986 work
ordinance - 1
session. A public hearing was held on October 13, 1986, Based on
the recommendations of the Planning Commission, the public testi-
mo ny and the previous findings, the City Council has determined
that the Eugene Entrance Beautification Study is consistent with
the Eugene-Springfield Metropolitan Area Plan and implements the
Metropolitan Area Plan, the Six Point Economic Diversification
Program, and the Community Goals and Policies.
NOW, THEREFORE,
THB CITY OF EUGENE DOES ORDAIN AS FOLLOWS:
Section 1. The findings set forth above are adopted.
Section 2. The goals and policies contained in the Eugene
Entrance Beautification Study as described in attachment A ~ the
June, 1986 Draft Eugene Entrance Beautification Studyy, including
changes as described in attachment B October 8, 1986 List of
Recommended Changes to the Draf t Entrance Beaut i f i cat ion Study ,
Corrected Version}, and additional changes as adopted by the City
Council as indicated in Exhibit C are adopted as City policy.
Such policies and goals are intended to guide municipal policy-
making and not to serve as standards for decisions in individual
land use proceedings.
Section 3, The Entrance Beautification Implementation Prior-~
ities and the Design Guidelines for Future Entrance Beautification
Projects are recognized as potential means of implementing adopted
policy, but are not adopted as City policy.
Section 4. The C i ty Counc i 1 hereby adopts as additional
findings, the supporting text, maps, graphs, and tables contained
in the Eugene Entrance Beautification Study.
Passed by the City Council this
.27th. day of October, 1986
~ ~
City R order
ordinance - 2
Approved by the Mayor this
r
October S, ~98fi -- Corrected Version
LIST OF RECOMMENDED CHANGE5 TO THE DRAFT ENTRANCE BEAUTIFICATION
STUDY
Note: Additions are highlighted and deletions are [bracketed].)
A. Add the following new Policy #I1 to page 4 of the draft:
11. To distinguish Eugene from "anywhere U.S.A. , "" particular
attention should be paid to incorporating bicycle and pedestrian
facilities as part of the improvements to future entrance corridors
ensuring adequate sidewalks and bicycle facilities, wherever they
are needed.
B. Revise the first paragraph on page 5 of the draft as fol 1 ows:
Entrances to Eugene include both specific entry points like the Air ort
and the Amtrak railroad static ~ p•
nand has wel 1 ash entrance. carry dors 1 ~ ke
I-1~5 and Franklin Boulevard which bring visitors into the city center
. ~
Eugene from Interstate Five. A map ~ 11 ustrat~ ng Eugene's Entrance
Points and Corridors is found on the following page and dis la s
P Y
psi xteen~ seventeen ..streets and facilities that serve as major entrances
for Eugene.
C. Revise the second paragraph on page 5 of the draft as fol]ows:
As noted on this map, the Entrance Beautification Study [focusses on
..
~dentiftes major entrance points and corridors and designates "Preferred
Routes" that bring travelers into Eugene from the air ort from
Interstate 5 and fro P '
m the coastal areas [to they west of the city..
- ~:~
~. Revise the paragraph concerning "Preferred" Entrance Corridors on a e 5
to distin ush between the e P g
9 ntrances from Interstate 5 north and south of
town.
... a route from Interstate 5, including the preferred entry for visitors
coming into Eugene from Interstate 5 both north (Preferred Route B-~}
and south Preferred Route B-Z~ of town.
E. Revise the Map on page 6, addi ng a ti tl e, Entrance Points and Corridors
changing the legends to include a revised list of points and corridors
to distinguish between Preferred Route B-I ~comi ng from the north and B
}
2 coming from the south}, replacing references to City Center with
Downtown, and graphically highlighting all entrance points and
corridors, with emphasis an the "preferred routes." The revised legends
will read:
,r"'
r
LEGEND
1. -Mahlon Sweet Airport
~. Airport Road, Greenhill to Hi hwa 99
9 Y
3. Highway 99, Airport Rvad to Beftl'rne
4. Beftfine Road and intersections between Highway 99 and Delta:
. a. Beftfine Raad and Highway 99 Intersection
.: b.. Beftfine Road and River Road Intersection
c. Beftfine Road and Delta Highway Intersection
5. Delta Highway and Interstate 145, Beftfine to 7th Avenue
fi. Highway 99 and intersections between Beftfine and Garfield
a. Highway 99 and Roosevelt Boulevard Intersection
b. Highway 99 Overpass
c. Highway 99 and 5th Avenue Triangle
d. Highway 99 at 7th, 7th Place and Garfield
1. River Road, and the Future Chambers Connector, Beacon Drive to
?th Avenue
$, Railroad Boulevard, River Road to Van Buren St.
9. 6th/7th Avenue Couplet, Garfield to High Streets
10. Franklin Boulevard, Interstate 5 to the Ferry Street Brid e
g
19 , f nterstate 105, Coburg Road and the Ferry Street Bride
Interstate Five to fith g
Avenue
12. West Eugene Parkway, yak Hill to Garfield Street
13. West 19th Avenue, Greenhill Road to Chambers Street
14. Coburg Road, Interstate 145 to Crescent Street
95. 3Qth Avenue, Interstate Five to Hilyard Street
1 fi. G reen h i l l Road, A i rpart Road to West 19 th A e
v nue
Z
~?. Amtrak Station
RREFERRED ROUTES TO DOWNTOWN EUGENE
A, From Eugene's Airport to Downtown
B- ~ . ~ From interstate Five to Downtown, Arriving from the North
B-2. From interstate Five to Downtown, Arriving from the South
C. From the coast to Downtown ~ -
F. Replace al ] other references to "Ci.ty Center" with Downtown
~~cluding -descriptions of Preferred Routes A, B and C on pa es ~' ~3
and ~fi; visitor si ni n rec g ~'
g g ommendat~ ons on page ~S; and the l ~ st of ~ terns
in the Table of Contents. ~ .
G. .Revise the Entrance Beautification Project heading at the to of a e l
as follows: p P ~
Entrance Corridors and Entrance Beautification Pro 'ects
J
H. Revise the first paragraph describing Preferred Route A -From Eu ene's
Airport to Downtown on a e g
p g 1, as fol 1 vws:
.:.The intent of this strategy will be to sign a preferred route to the
. ,. ~
central c~ty~ which includes [they downtown [mall], [the] Eugene Centre
the University of Dregan, the Visitors and Convention Bureau, the Eu ene
Chamber of Commerce the ri er g
v front park system and rase gardens, and
lodging foci 1 ities. ...The following [four] five projects. detai l
improvements to areas along thi s preferred route.
T. Revise project #2, Air ort Road ~m rovements
changing its description
p p .
and adding a sentence to include design guidelines that recognize its
level of improvements and status as a county road, as follows:
2. Airport Road [Improvements] -Greenhill to Highway 99
...repeat the same species used in the tree rou in s for the
. 9 P 9 Mahlon
Sweet A~ rport project. Implementation of this. project will require a
design that addresses liability and maintenance issues raised b plantin
street trees alon a car i ~ y g
g r dor which Encludes roadside drainage ditches
and which lacks curb and gutter separation between the. rvadwa and the
otentiai lantin area. y
p ~ p g Other ,improvements that recognize this
corridor s role as an entrance corridor to Eugene will likely be develo ed
in con`unctian with landsca e a p
1 p nd buffer requirements far adjacent
private development.
3
J. Add a reference to Highway 99 between Airport Road and Belt1ine Roa
d,
recognizing it as part of a major entrance corridor into Eugene as
follows: '
3. Highway 99, Airport Road to Beitline Road
This section of the preferred route into Eugene from Mahlon Sweet
Airport has not been identified for specific improvements within the
p ub I is right-of -way. Any improvements that recognize its rate as a
portion of an entrance corridor to Eugene will likely come in conjunction
with landsca a and ~ buffe • ~
p r requirements for adjacent private
development. Consideration will also be given to the need far ublic
landscape buffers in strata is to ~
g cations to screen existing, unsightly
views .
K. Revise the numbering and heading for projects along Bel t1 i ne Road and its
intersections as follows:
4. Beitline Raad and Intersections Between Hi h
, g way 99 and Delta
H rghway -
Beitline Road farms a significant link in the preferred route from the
~~ Airport into Eugene. Improvement projects are called for alon this
limited access facili in th g
.ty a public right-of-way available at its
intersections with H rghway 99, River Raad, and Delta Highway. Except
at these intersections, improvements that recognize its role as part of a
preferred route into ~ Eugene will be implemented in conjunction with
landscape and buffer requirements associated with adjacent private
development..
~3]a. Bel t1 i ne Raad and Hi hwa 99 Intersection
9 y
_~4]b. Bel t1 i ne Road and River Road
~5~c. Delta Highway and Beitline Road Intersection
L. Add a project listing for Delta Hi hwa and Interstate - 105
9 y clar~fy~ng
~ is role as a 1 i nk ~ n Preferred Route A between the Airport and Downtown
as follows: '
5. Delta Highway and Interstate - 105, Beitline Road to lth Avenue
Delta Highway serves as the final link in Preferred Route A, brin in
visitors from the air ort ' ~ g g
p into downtown Eugene, As noted above, it
crosses a series of natural waterways that will be conserved and
improved as part of the riverfront park system, enhancing Delta
Highways role as an attractive entrance into the city. This segment of
Preferred Route A also includes a section of Interstate 1~5 which crosses
the Willamette River, with views of the extensive riverfront park s stem
on the south side of the ri e - y
v r, including Greenway Park, Skinner Butte
Park and the prominent landmark of Skinner Butte itself. Dnce on the
4
c
south side of ~ the river, this corridor intersects the park ~~ .stem,
., be innin at the Owens Mem Y
9 g oriel Rose Garden . At this point, the nature
trees in Washington-Jefferson Park which lies below this section :of the
,: corridor) are visible from the overpass and surround the driver ~~ the
.corridor comes down to street level. Finafl , the ~ corridor in
. Y ~rsects
wrth the fith/lth Corridor, itself undergoing a major reconstruct~a:n and
landscaping, scheduled for completion in 19$x. -
This last link in Preferred Route A offers an example of a ray a of
significant landsca a treatm ~ g
p ents, both planned Delta Pond
improvements .and completed (the existing park system, which create
an impressive and varied entrance into the city.... Beyond those ~,ublic
projects associated with the . Delta Ponds and the fith/7th ~we:nue
reconstruction, further improvements in this section of Preferred f~~oute
A will come with landscape and buffer requirements associatedwith
adjacent private development.
M. Under Dther Entrance Beautification Projects Coming from the ~Ai r n~^t and
Points North on a e 9 r •P
• p g eve se the project descry pt~ons for H~ ~h~ay 99
and various points along the Highway 99 corridor south of Beltl~ne :Road
on pages 9 - ~Z, clarifying the importance of sidewalks, incorp®rating
material from pages 11 and 12 on the future reconstruction, iden~~~yin
9
the drawing on page 9 as Figure 1 and the drawing on page 1D as F~ ~~re ~
r
and del eta ng the .existing description under the Future Hi ~hwa~ g9
Reconstruction Pro~ect:~
fi. Highway 99 and Intersections Between Beltline Road and Garfi~el
d
Street
Highway 99 has been identified as the entrance corridor in ~ Eugene most
rn need of improvement. The City will work with the State Department of
Transportation between 198fi and 1988 to develop fundin for a
reconstruction of H i h • ~
g way 99 between Beltl~ne Road and Garfield Street
as part of the States 1989 to 1994 Six Year Highway lrnprovement
.Program. Its current role as a major entrance to~the city from the north
is seriously hampered by the lack of curbs and sidewalks, continuous
. and , poorly-defined driveway .accesses to adjacent ~ businesses,
prol~ferat~on of overhead..utlity wires, and total lack of si nificant
landsca a amenities. ~ . ~ ~ g .
p . .
,Design direction for the coming reconstruction of Highway 99 has been
suggested by earlier plans, developed in 1974's, but never carried out,
This design direction would involve shiftin the future im roved road
to the g ~ p way
. east within the existing right-of way, in order to provide
sufficient landscape area and sidewalks on both sides of the roadwa as
Y~
well as space for landscaped median islands. I n addition to deli n work
i ncorporati n some e o g
g typ f landscaped ~ median, existing above-ground
utility lines should be buried as part of the Highway 99 improvement
p ro~ect.
5
This reconstruction project will alsa need to address the existin~ lack of
cuff icient ri ht-of - a • • g •
g w y along ,Roosevelt Boulevard near tts tntersectton
with Highway 99, Currently there is insufficient s ace for even c -
. p urb
side sidewalks and this heavily-traveled arterial should be improved with
. set-back .sidewalks to meet both .pedestrian safety and entrance
.beautification objectives ,
Because funding far the major reconstruction of Highway 99 is not
expected to become available before ~99~, serious consideration should be
given to short term improvements at four locations along the Highwa 99
corridor as outlined below. T y
hese improvements should be designed as
permanent improvements which could be retained as part of the future
reconstruction of the Highway 99 corridor, enhancing its tale as a major
entrance to the city in both the short and long term.
~6]a. Intersection of Highway 99 and Roosevelt Boulevard
While these proposed improvements...Treatment of the intersection of
Roosevelt and Highway 99 would require certain construction measures
before 1 andscape p1 anti ngs can be instal 1 ed and sidewalks will be
incorporated in the permanent improvements at each carnet of this
intersection
~l]b, Highway 99 overpass
~8]c. Highway 99 and the 5th Avenue Tri angl e
~9]d. Highway 99 at 1th Avenue, lth Place and Garf i e1d .
N. .Renumber and revise references to remaining material under ether
Entrance Beautification Projects Coming From the Airport and Points
North, v`n pages I2 and 13 as follows:
~ 10 . ]l. River Road and the Future Chambers Connector, ~ Beacon drive to
7th Avenue
- A major reconstruction and widening of portions of River Road has
already been completed by Lane County and further work on this
corrtdor is anticipated in the next several years. Lane Coun and
. ty
Eugene will work with property owners on the design and implementation
. of future improvements as part of the River Road widenin and
reconstruction. Other im roe g
p v ments that recognize this corridor's role
as an entrance into Eugene will be implemented in conjunction with
landscape and buffering requirements associated with adjacent private
development.
[11.]S. Railroad Boulevard from River Road to First Avenue River
].
Road to Van Buren Street
~. Revise the reference to the downtown mall in the last sentence on a e
I3, as follows: P g
6
c
,Signing would direct ...downtown [mall ] and Chamber of Commerce visitors
to exit at 8th .. .
P. add a project and project description far the Gth/1th Avenue couplet,
. recognising its role as an entrance corridor that completes the link
~.
between a number of other entrance corridors and downtown, as follows:
9. 9th/lth Avenue Couplet, Garfield Street to Hi h Street
g
This couplet runs through the center of Eugene and links each of the
. Preferred Routes into Eugene with the .city's downtown area. A major
reconstruction and id ~ • • 1
w ening protect was approved by Eugene s citizens
and funded by the Oregon Department of Transportation in 1984. This
project has been implemented in two phases, with the downtown phase,
from High Street to wash i ngton Street completed i n 198fi. The second
phase, from Vvashington Street to Garfield Street, is .scheduled to be
completed in 1987, Both phases have been designed to incorporate
landscape amenities, including street trees throughout the project and
special street lighting and paving treatments in the downtown section of
the project, Once this project is completed, other improvements that
recognize this corridor's role as a major link ~in the entrance corridor
system for Eugene are expected to come primarily in conjunction with
.landscape and buffer .requirements associated with adjacent private
development, though public projects for screening of any existing
unsightly views may be employed in strategic locations.
Q. Revise the numbering and project titles to distinguish between entrances
on the preferred route from interstate 5 coming from the north and the
south as follows:
[1~. Traveling North on ~~-5, Enteri n Eu ene on Franklin Boulevard Exi t
9 9 ~
192}]1fl. Preferred Route B-1: Franklin Boulevard, interstate Five to
.the Ferry Street Bridge .. ~ ~ -
., .
Signing on the interstate will be implemented directin visitors usin
. g 9
interstate Five and arriving rn Eugene from, the south to use Exit 192,
entering the city on Franklin Boulevard. The proposal for this entrance
carry or... ~ .
X13. .Traveling South an I-5,~Entering Eugene vn ~~105 Exit ~94~] 11.
Preferred Route B-2: l nterstate 105, Coburg Road and the Ferry Street
Bridge, 1 nterstate Five to fith Avenue
The primary focus of thi s entrance i s on traffic arriving from the north,
using Exit 194 from Interstate 5, since traffic arriving from the south
i s most 1 i kely to ente~^ Eugene on Franklin Boulevard. _
R. Revise the numbering, project titles and text on corridors along
Preferred Route C, page ~6, as follows:
7
[14.]1. West Eugene Parkway ~Sth/lth Extension}, Oak Hill to Carfiel
d
Street
. Landscape design features for this facility...usin the Desi n
Guy del i nes for Futur g g
e Entrance Beautification Projects. ~n acquiring
right-of-way and developing final designs far this future entrance
corridor, street trees planted as part of the project should be carefull
Y
located to ensure they can be retained in the event of future widenin s.
Dther im rovements alon this corr' 9
P g ~ dor are 1 ~ kely to occur i n conk uncti on
.with landscape and buffer requirements associated with adjacent rivate
levelo meet or in ublic ro'e P •
P p p ~ cts to screen any ex~ sty ng uns~ ghtly v7 ews
~ n strateg ~ c 1 ocat~ on s . , .
[15.]13. West 11th Avenue, Greenhill to Chambers
When the western section ... Thi s pro j ect involves [three four subel ements
to improve West 11th as an entrance to Eugene:
Improvements along the entire length of this entrance corridor should be
.sure to incorporate construction of sidewalks, to fill in the gaps in the
existing sidewalk system serving the area. ~.
S, .Under Dther Entrance Points and Corridors on page 1? add material on
. three additional entrance corridors inadvertently left~~out of the dra
ft
and renumber the remaining corridor Amtrak Station, as follows:
1~. Coburg Road, Interstate 105 to Crescent Street
Coburg Road serves as a significant entrance corridor to points within
Eugene, including points north of the downtown area. In li ht of the
potential for visitors to enter g
bath from the Preferred Entrance Corridor
B-1, along 105, travelling north on Coburg Road, as well as the otential
for their entrance an Beltline o p
R ad, travelling ether north or south on
Coburg Road, this section of the Coburg Road corridor has been added.
With the establishment of a Special Light Industrial Site and subse uent
q
.planning work on property. north of Beltline and Cobur Road the
..northern bvundar of this ~~ ~ 'g
y entrance corridor has been defined at
Crescent Street. ~ This ~sectian of Coburg Road has not been identified
for specific improvements within the public right-of-wa An
improvements that reco nize y y
. 9 its role as an entrance corridor to Eugene
are likely to be Implemented ~n conjunction with landscape and buffer
requirements for adjacent private development.
15. 30th Avenue, interstate Five to Hilyard Street
This entrance corridor has been identified as one of the rural entrances
into Eugene, usually for visitors with destinations in the southern art
p
of the community. As Hated in the introduction to the stud ublic
efforts will come fare y~ p
. g ly In the form of review of future development
proposals along this corridor to ensure that existing natural landsca e
p
qualities and panoramic views can be retained along this entrance from
S
c
~- , Interstate 5. Where the corridor crosses city limits, close to the Spring
Boulevard overpass, existing roadside trees should be retained, between
the overpass and University Street. Because of the extra right-of-wa
Y
on 3Dth Avenue, between University Street and Alder Street,
opportunities exist for punting large street trees within the existing
parking street as part of a future public project.
1fi. Greenhill Road, Airport Road to 1~est 11th Avenue
Like 3Dth Avenue, this entrance corridor traverses a largely rural
landscape and forms the west boundary of the current Urban Growth
Boundary. Rural landscape. qualities and panoramic views should be
retained, as noted in the Introduction to this study. Landscape
improvements far the forseeable future are likely to come in conjunction
with landscape and buffer requirements far adjacent future private
development. Yl~hile potential future public projects may involve screenin
of existin unsi htl views in stra ~ g
g g y teg~c locations.
[16]17. Amtrak Station
T. Revise the discussion under the Franklin Boulevard Maintenance Exchan e
Implementation Pri on t as fo l ~ ~ g
y, lows:
...investigate local as well as state sources...improvements for the
Franklin Boulevard entrance to Eugene ~~Entrance Beautification Project
12)x. !n addition, because of its proximity to the Glenwood Solid Waste
Facility and the resulting litter that can create, the maintenance
agreement should address state and local responsibilities for litter pick-
up..
U. ~ Expand the discussion under Imp1 ementati on Priority #Z-h, as fol 1 ows:
. "Points of Interest" si gni ng, ~ di recti ng visitors to historic sites
museums (such as University of Oregon Art Museum, WISTEC, Lane
County Historical Museum, parks ~ i ncl udi ng the park system along the
aver, ,Hendricks Park Rhododendron Garden and Dwens Memorial Rose
. Garden}, and the City Centers Downtown, needs to be developed and
sites identified.
I~. Revise the description under Implementation Priority #3, as follows
de]eting the present lead-in paragraph:
Highway 99 [Demonstration Project] Improvement Projects
Because of the high priority for improvements to this major entrance
corridor and the need to obtain state funding for the contemplated
reconstruction, the City, should proceed to budget funds for
improvements at four locat:ans along the corridor, as soon as possible.
These improvement projects should be designed to become a permanent
part of the reconstructed roadway and should include:
9
a. Improvements at the intersection of Highway 99 and Roosevelt
Baul evard; [~ Entrance Beautification Project 6}~
b. Improvements alon Hi hwa 99 over ass overt '
g 9 Y p he Southern PacTf~c
. railroad tracks; ~t Entrance Beautification Project l~~
c. Improvements on the Highway 99/Fifth avenue Triangle;~Entrance
Beautification Project 8}~ and
d. Improvements on Highway 99, at 7th Avenue, 7th Place and Garfield
Street.~Entrance Beautification Project 9}~
phi le these..,, improve the City's ima a far visitors from o'
9 pints north and
residents al ~ ke.
W. Revise and expand Implementation Priority #5, on page 19, to include the
concept of a code amendment that requires additional landscape and
buffering requirements for developments along designated entrance
corridors, as follows:
5. .Street Tree Planting and Landscape Requirements Along Desi Hated
9
Entrances
Adopt a code amendment requiring street tree planting within existin
parking stri s i n con 'unction i g
p ~ w th [already required] parking lot
landscape buffers and incorporate requirements for landsca a and
buffer treatments on the de p
velopment site, far a!I future development
along designated entrance corridors. Before this code amendment is
adopted, standards wilt be developed and will be tailored to the
character and role of .the entrance corridor (following the direction
provided in .Design Guideline #Z) , These standards will be applied to
future development during the plan review process, in much the same
way the existing parking lot landscape and buffer requirements are
administered...
plpdebp4
la
ENTRANCE BEAUTIFICATION STUDY -- EXHIBIT C
The following revisions to the Draft Entrance Beautification Study were
adapted by the City Council on actaber ~5, ~g85, supplementing the List of
Recommended Changes recommended by the Planning Commission, additions in
bold and deletions [bracketed } .
~. Revise language in Policy #~, on page 3 of the draft study, to read:
1. ~Desi grate "preferred entrance corridors" Identify the most direct
and attractive routes i nto the city, encourage thei r use, and
maintain and improve the character and quality of the entrance
experience along these routes.
Three preferred] routes have been identified as entrance corridars
into the city from the airport, from the interstate system, and from
the coastal areas and other communities to the west. These routes
provide a focus for [entrance beautification projects and
acitivities that can improve entrances tv Eugene that are used by a
substantial share of the city's visitors. signing that directs
visitors along the most direct and attractive routes into the city.
2. Revise the map an page 6 to show all entrance corridars into the city and
to show the most direct and attractive routes from the airport in a
different color or pattern. Routes A, B-1, B-2 and C will be called out
simply as [Preferred Routes To The City Center, followed by the revised
descriptions recommended by the Planning Commission Revision E, top of
page 3 of the Recommended Changes.
3. Rewi se reference to "Preferred Entrance corridars" on page 5 of the draft
study, incorporating the distinction between routes B-~ and B-2 already
recommended by the Planning commission ~Revisian D on the Recommended
Changes} with addi ti anal revisions as fol 1 ows:
~"Preferred" ] Entrance [Corti dars Routes
The map of Entrance Points and Corridors includes three [preferred
routes... These routes provide a focal point for signing that directs
visitors along the most direct and attractive routes into the city and for
entrance beautification projects that serve a substantial share of the
city's visitors.
4. Eliminate all other references to "preferred" entrance corridars.
5. Revise Policy 7, page 3 of the draft study to eliminate requirements for
site review for development along entrance corridors and make reference
to the implementation of a future code amendment as follows:
1. As development activities are proposed along designated
entranceways, apply site review procedures] provide a mechanism
far additional landscape and buffer treatments on the site and along
the street to ensure that the proposed developments respond to
Eugene's entrance beautification policies, hand] projects, and
priorities .
Under this policy, [site review requirements would be applied to
devel opments~ a subsequent code amendment will be pursued to
apply to development 1 orated a1 ong entrance corridors, or at
entrance points, in conjunction with other development processes.
[This does not suggest that the city wi11 initiate a site review
rezoning on all properties i n these 1 ocati ons, but that site review
wi 11 be required i n conjunction wi th a zone change, conditional use
permit, or other review process a1 ready i n progress. ~ This code
amendment will be designed to provide standards far landscape and
buffering tailored to the character and role of the entrance corridor
and will apply those standards as part of the normal review process
of building ar site development. This approach wi 11 provide an
opportunity for future development in Eugene's entrance corridors
to respond to entrance beautification [abjecti ves] goals.
6. Make additional revisions to the recommended text for Highway 99 page 6
of the Recommended Changes} as follows:
Because funding far the major reconstruction of Highway 99 is not
expected to become oval 1 abl a before I990, ] included in the State's
current Six Year Highway Improvement Program, serious
consideration...
1. Make additional revisions to the recommended text for Route B - ~ page 7
of the Recommended Changes, item Q ~ 1~}, adding more emphasis to the
Ferry Street Bridge a s f o 11 ows
The primary focus of this entrance i s on traffic arriving from the north,
using Exit 194 from Interstate 5, since traffic arriving from the south
is most likely to enter Eugene on Franklin Boulevard. ...There are a
number of existing evergreens~...view of spencer Butte provided the
driver on entering the off-ramp from the I-5 freeway onto I-105. The
Ferry Street Bridge is a major facility along this entrance corridor, It is
currently congested during peak hours and the need for widening or
replacement has been projected in transportation planning documents.
In future plans for widening or replacement of the Ferry Street Bridge,
its .role as an important link in one of the primary entrances into the city
should be addressed. Future designs should incorporate lighting and
landscape amenities that respond to that role.
8. On the map and legend~on page 6, insert reference to the Northwest
Expressway as follows:
Z
Northwest Expressway, Beltliine to chambers connector
9. Under other Entrance Beautification Projects Coming from the Airport and
Points North on page 9, add a project description for the Northwest
Expressway between Beltline and the Chambers Connector as follows:
7. The Northwest Expressway is expected to play an increasing role as
an entrance corridor to Eugene, as the River Road corridor
experiences additional development and traffic. Improvements that
recogni=e this role should include wank with adjacent property
owners to encourage street tree planting and planting of addit'ranal
evergreen landscape materials to buffer the development on the east
side of the expressway from the noise and visual impacts generated
by the roadway and the Southern Pacific Railroad.
14. Make additional revisions to Implementation Priority #2, visitor
Signing, to address the distinction between direct routes to the Downtown
and business routes 1 i ke Highway 99 and west 11th, as fol 1 ows:
fie. Move "Entering Eugene" signs on West 11th Avenue from Beltline Road
west to actual city limits (currently green Hill Road} and direct
visitors to Downtown to use the west Eugene Parkway and sign west
11th Avenue as the "business route;"
2 g . signing at Highway 99, directing visitors to Downtown
to use Bel tl ~ ne Road and signing Highway 99 as the "business
route;"
11. Add 1 anguage to Implementation Priority #4 and reverse the numbering for
priorities four and five as indicated:
[5] 4. Street tree planting and landscape requirements along
designated entrances
Revised as indicated on page 10, Item W of the Recommended Changes.
[5.]5. Private Landscape Incentive Program
An incentive program should be [developed within the next year]
considered in the future by bath private groups and public
agencies, [ to provide landscape materi ai s at 1 i ttl e or no cast]ta
donate landscape materials without charge or at reduced cost to
property owners along designated entranceways. Similarly, a grant or
loan program using a private foundation or public funds should be
developed to assist businesses in landscape improvements along
entrance corridors. Priorities for the program.. .
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