HomeMy WebLinkAboutItem B - Region 2050 ReportEUGENE CITY COUNCIL
AGENDA ITEM SUMMARY
Work Session: Region 2050 Status Report and Public Outreach
Meeting Date: June 14, 2004 Agenda Item Number: B
Department: Planning and Development Staff Contact: Allen Lowe
www. cl. eugene, or. us Contact Telephone Number: 682-5113
AGENDA ITEM SUMMARY
This is an update on and discussion of Region 2050, a voluntary, collaborative, long-range planning
process to improve and sustain quality of life in the Southern Willamette Valley. Carol Heinkel, Lane
Council of Governments (LCOG) Region 2050 project manager, is requesting this meeting on behalf of
the Region 2050 participants. The meeting is part of a process now underway to check in with all
planning commissions and elected bodies in the region. The council was last briefed on the project over
a year ago. The Regional Technical Advisory Committee and Regional Policy Advisory Board are
gearing up for a public outreach campaign in the fall, including town hall meetings in each of the 10
cities in the region and outreach to rural areas. At this time, LCOG seeks City Council feedback on the
project, including the attached Regional Goals and Objectives and Public Outreach and Involvement
Plan Outline. More specific interactive public outreach is targeted to occur in the fall.
BACKGROUND
Council Action History
In July 1999, the Eugene City Council adopted Resolution 4598 "supporting the concept of a
coordinated growth management strategy for the Southern Willamette Valley region and LCOG' s
pursuit of funding to support strategy development." The same resolution was adopted by the cities of
Coburg, Creswell, Cottage Grove, Junction City, Springfield, Veneta, Lowell, Oakridge, and Westfir as
well as by the Lane County Board of Commissioners. Each of these local governments has appointed
elected officials to serve on the Regional Policy Advisory Board and management or planning staff to
serve on the Regional Technical Advisory Committee to guide the process. Mayor Torrey and
Councilor Kelly are the Eugene representatives on the Policy Advisory Board.
In March, 2000, Region 2050 began as a Collaborative Regional Problem Solving Project (RPS), a
program authorized by state law and administered by the Department of Land Conservation and
Development (DLCD). RPS establishes guidelines for achieving consensus among local governments
and state agencies to create solutions that may not necessarily meet the letter of administrative rules, as
long as all participants agree. Region 2050 is one of four RPS projects now underway in Oregon.
Policy Issues
The regional strategy, to be submitted to the council for adoption, will reflect regional agreement on the
distribution of population and employment each city agrees to serve over the next 50 years as well as
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goals, objectives, and actions in the following seven categories: land use and development; housing;
economy; transportation; the environment; community facilities and services; and education. The Goals
and Objectives unanimously approved by the Regional Policy Advisory Board are attached.
Key policy questions to be addressed in the strategy are:
1. What population and employment levels will the City of Eugene accommodate over the next 50
years?
2. How and when will this growth be accommodated, i.e., through redevelopment and appropriately
timed and strategically located urban growth boundary expansions and designated urban reserve
areas?
3. How can the local governments in the Southern Willamette Valley partner with state agencies to
manage growth at the regional level in a manner that sustains and improves quality of life in the
region?
4. How can the proposed public outreach strategies be implemented in a way that effectively engages
citizens, businesses, and other interests in the process?
Council Goals
The Regional Growth Management Strategy will serve the following City Council goals:
SUSTAINABLE COMMUNITY DEVELOPMENT
A community that retains a high quality ofltfe anda healthy economy, effectively link; landuse and
transportation planning, and succes,fully manages growth and change in the urban environment
HEAL THY NATURAL AND B UIL T ENVIRONMENT
A community that conserves and enhances the natural environment andprovides an attractive and
healthy place to live
ACCESSIBLE AND THRIVING CULTURE AND RECREATION
A community that offers a wide variety of opportunities for positive cultural, recreational and
educational development for all
EFFECTIVE, ACCOUNTABLE MUNICIPAL GOVERNMENT
A local government that work; openly and respectfully with and for everyone in the community
FAIR, STABLE AND ADEQUA TE FINANCIAL RESOURCES
A local government whose ongoingfinancial resources are based on a fair and equitable system of
taxation and other revenue sources and are adequate to maintain and deliver municipal services
Financial and/or Resource Considerations
Region 2050 is funded by a variety of sources at the local, state, and federal levels, including Eugene
Water and Electric Board (EWEB), Springfield Utility Board, Emerald Peoples' Utility District, Lane
Transit District, the City of Coburg, the City of Eugene, DLCD, Oregon Economic and Community
Development Department, the Oregon Transportation and Growth Management Program, the U.S.
Environmental Protection Agency, and Sony Disc Manufacturing. Staff work on the project is
performed primarily by LCOG in consultation with staff from local jurisdictions who serve on the
Regional Technical Advisory Committee.
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The estimated total cost of the Region 2050 project is about $1 million over a six-year period, primarily
through governmental grants and inter-governmental contracts, with in-kind services from the
participants providing additional staff resources. The Eugene Public Works Department contributed
$50,000 over the two-year period of FY 2002-2004.
Other Background Information
The Eugene Planning Commission discussed the project at its May 10, 2004, meeting. At that meeting,
the Planning Commission raised several issues and comments, summarized as follows:
· Have soils been one of the factors looked at in determining potential land uses?
· How have the school districts participated in this process?
· How does reducing vehicle miles traveled (VMT) fit into the discussion?
· Participation in the exercise of trying to fit dwelling units in a constrained area was educational and
challenging, and good for the public to participate in.
· Has there been any long-term energy policy discussed and incorporated into this 50-year plan?
· How does the work of the Region 2050 group relate to TransPlan?
· Will small towns in the region be expected to be built as densely as the larger towns?
· Will a community's objection to changes in density be heard sufficiently through this process?
· Interesting to note that the most densely developed community in all three scenarios was the Town
of Coburg.
· What kind of decision-making process will be used in this process with varied participants?
· The public of Eugene still needed to be educated so that they understood that growth is coming.
· There is a struggle to understand what this 'plan' will be. If not regulatory, how can we make it
mean something?
· Some components of this effort may undo the statewide planning goals, particularly related to
farmland protection. The public and decision-makers should be well informed about that option and
what the ramifications may be of doing that.
Please refer to the attachment, Alternative Regional Growth Scenarios Concepts and Evaluation, for
detailed background on the project and current status. At the meeting, staff will present a slide show
with preliminary results of the evaluation of alternative growth scenarios and will discuss the next steps
in the process, including the public outreach process. Please refer to the attached Public Outreach and
Involvement Plan Outline for information on the proposed public involvement strategy.
Timing
The Eugene City Council will be invited to participate in interactive workshops in the fall of 2004. A
Preferred Regional Growth Strategy will be developed in the Spring 2005 and submitted to the City
Council as part of the Regional Plan in late 2005 - early 2006.
OPTIONS
This is not an action item; it is set for information and discussion, specifically to provide feedback on
the Regional Goals and Objectives and input on implementation of the Public Outreach Plan.
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STAFF RECOMMENDATION
There is no staff recommendation at this time.
SUGGESTED MOTION
No action is requested.
ATTACHMENTS
A. Alternative Regional Growth Scenarios Concepts and Evaluation
B. Regional Goals and Objectives
C. Alternative Regional Growth Scenarios: Public Outreach and Involvement Plan Outline
November 30, 2003
FOR MORE INFORMATION
Staff Contact: Allen Lowe
Telephone: 682-5113
Staff E-Mail: allen. D.Lowe~ci.eugene.or.us
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ATTACHMENT A
AL TE RNATIVE REGIONAL
2050 GROWTH SCENARIOS
Sustaining Quality of Life in the CONCEPTS AND EVALUATION
Southern Willamette Valley Spring 2004
Three alternative regional growth scenarios are now being evaluated as part of Region
2050. This paper describes Region 2050 and the evaluation process.
WHAT IS REGION 2050?
Region 2050 is a voluntary, collaborative effort to improve and sustain quality of life in
the Southern Willamette Valley over the next 50 years. Region 2050 began in the
summer of 1999 with the adoption of formal resolutions by the Lane County Board of
Commissioners and the City Councils of Coburg, Cottage Grove, Creswell, Eugene,
Junction City, Lowell, Oakridge, Springfield, Veneta, and Westfir. The resolutions
endorsed the concept of developing a Regional Growth Management Strategy and
defined the forum for the dialogue among the regional partners.
Each local government has appointed elected officials to serve on the Regional Policy
Advisory Board which guides the Region 2050 process. A Lane Transit District (LTD)
Board member and staff from the Governor's office also sit on the Policy Board. Region
2050 is staffed by a Regional Technical Advisory Committee (RTAC) comprised of the
managers and planners from the eleven local governments, LTD, local utilities, the
Department of Land Conservation and Development, other state agencies, and the
League of Women Voters. For more information about Region 2050, please refer to the
web site www. REGION2050.orcl.
EXPECTED OUTCOMES
The result of the Region 2050 process will be a Regional Growth Management Strategy
that is submitted to the eleven local governments and state agencies for endorsement.
The strategy will set out the population and employment each agrees to serve over the
next 50 years. It will also contain a set of goals, objectives, and actions to maintain and
improve quality of life.
Likely implementation actions are changes to local comprehensive plans, including
urban growth boundaries (UGBs - a 20 year land supply) and Urban Reserves ( a 50-
year land supply), ordinances, and codes, and intergovernmental agreements. The
2050 population targets in the strategy will be used to arrive at the coordinated 20-year
population projections for UGBs, as adjusted to reflect projections for non-Region 2050
cities and rural lands outside the Southern Willamette Valley region. Other possible
outcomes are a Regional Economic Development Plan, a regional vision for parks and
open space (beyond the metro region), regional facility planning, and critical technical
assistance for K-12 education. A regional transportation model is now being developed
that will help this region develop in a way that minimizes the impacts of inter-city travel
seen in larger, more mature metropolitan areas.
THREE ALTERNATIVE REGIONAL GROWTH SCENARIOS
A detailed description of the scenarios and the assumptions used to develop them are
contained in the report: Alternative Regional Growth Scenarios, October 9, 2003
(http://www. reqion2050.orq/pdf/meetin,qs/102003/AltScenarios, pdf). Wall-size
computerized maps of the scenarios are available for viewing at Lane Council of
Governments, 99 East Broadway, Suite 400, Eugene, Oregon 97401. Graphic
depictions of the scenarios are attached along with tables that show the distribution of
population and employment, densities, and land expansion areas in the three scenarios.
Compact Urban Growth
In the Compact Urban Growth Scenario, the region would develop at the highest
concentration practical, given anticipated market forces. The regional distribution of
growth is similar to today, with most of the growth occurring in the metro cities.
Development is more compact than planned today and growth is mostly
concentrated at higher housing and employment densities in Eugene and
Springfield, including UGB expansion areas. The rural communities of Goshen,
Pleasant Hill, and Alvadore become part of the metro UGB in this scenario and the
rest of the rural area outside UGBs stays pretty much the same as it is today.
Satellite Communities
In the Satellite Communities Scenario, a much greater share of the housing and
employment growth is distributed among the small cities. Similar to today, the small
cities develop at small town housing and employment densities which are lower than
Eugene and Springfield. The three rural communities in closest proximity to the
metropolitan area -Alvadore, Goshen, and Pleasant Hill - become "growth centers"
because they grow to a size and have housing densities similar to small cities.
Rural Growth
In the Rural Growth Scenario, growth is distributed throughout the region on rural
residential lands inside rural communities - on one acre lots, and outside rural
communities - on two acre lots. Houses are also built on two acre lots on farm and
forest lands that are of lower quality and/or less suitable for farm or forest use. The
population of the rural area more than doubles in this scenario. There are also more
jobs in the rural area and in the metro cities where these rural residents will access
goods, services, and work.
WHAT ARE ALTERNATIVE GROWTH SCENARIOS?
Alternative growth scenarios are a tool to facilitate agreement about the use of land
resources at a regional level. The scenarios provide critical information for local officials
to help them agree on a Preferred Growth Scenario that best meets the region's
development needs while preserving important natural resources and environmental
quality over the next 50 years. Together with the results of the public outreach on the
scenarios, the evaluation of the scenarios in this phase of Region 2050 will inform the
development of a Preferred Growth Scenario and regional goals, objectives, and actions
for the agreed-upon 2050 Regional Growth Management Strategy.
The Region 2050 alternative growth scenarios present three different ways growth can
be concentrated and distributed at the regional level and provide a basis for an
evaluation and public feedback. The final or "preferred" growth scenario that will be
incorporated into the Regional Growth Management Strategy will most likely be a hybrid
scenario that contains elements of all three of these alternatives.
WHERE DID THE SCENARIOS COME FROM?
In March, 2003, experts in the following seven fields worked in small groups to devise
their vision for the region from the perspective of their area of expertise: land use,
housing, the economy, transportation, natural resources, community facilities and
services, and education. This resulted in seven "regional vision maps." Staff worked
with the RTAC and Policy Board to identify the common elements among these seven
maps and to highlight unique elements in three alternative growth scenarios. The
Regional Policy Advisory Board unanimously approved these scenarios for evaluation
and public outreach on October 9, 2003. Please see the web site for the Regional
Growth Scenarios Workshop Report, April 29, 2003 for more information:
http://www, req ion2050, orqlpdflmeetin,qslO62OO31AIternativeGrowthScenarios, pdf
HOW ARE THE SCENARIOS EVALUATED?
The evaluation of the three alternative regional growth scenarios is based on criteria
developed from Regional Goals and Objectives unanimously approved by the Regional
Policy Advisory Board in the following seven quality of life categories:
1. Land Use
2. Housing
3. Economy
4. Environment
5. Public Facilities and Services
6. Transportation
7. Education
REGIONAL GOALS
Land Use and Development: Promote land use and development patterns that sustain
and improve quality of life in the Southern Willamette Valley, maintain each community's
identity, facilitate economic development, and conserve and manage natural resources.
Housing: Seek to ensure that each community has an adequate variety of housing
types to meet the needs of residents.
Economy: Promote a diverse regional economy in the Southern Willamette Valley that
facilitates access to quality employment, goods, and services throughout the region,
while recognizing the unique advantages of each community.
Natural Resources: Protect, restore, manage, and enhance important natural
resources and open spaces, and maintain high quality air, water, and land resources in
the Southern Willamette Valley.
Community Facilities and Services: Develop a regional approach to facilitate the
efficient provision of infrastructure and community services in the Southern Willamette
Valley in conformance with the desires of each utility and district.
Transportation: Develop and maintain transportation systems in the region while
improving transportation choice and air and water quality.
Education: Develop a regional strategy to improve and maintain access to high quality
educational services throughout the region.
4
DRAFT
Population and Housing Densities in Year 2000 and
Year 2050 Alternative Growth Scenarios
Satellite
Compact Urban
Communities Rural Growth
Growth
Growth Scenario
Scenario
Scenario
2000
Net Net Net
Net 2050 2050 2050
2000 U n its U n its U n its
Population Units Popu- Popu- Popu-
Per lation Per lation Per lation Per
Acre Acre Acre
Acre
UGBs
Eugene 160,514 6.0 252,689 7.4 212,248 7.0 193,393 6.9
Springfield 61,989 6.4 112,103 7.1 83,800 7.2 84,102 7.1
Coburg 969 4.8 5,827 8.1 5,984 8.1 5,878 8.2
Cottage Grove 8,890 5.0 16,148 6.7 26,501 6.8 14,723 6.7
Creswell 3,909 4.9 14,920 6.3 22,858 6.8 5,795 5.6
Junction City 5,858 6.3 9,128 6.7 12,524 6.1 8,465 6.3
Lowell 857 3.6 2,368 3.7 2,845 3.6 2,359 3.7
Oakridge 3,246 3.5 7,895 6.1 13,939 5.8 7,136 5.3
Veneta 2,755 4.0 14,110 5.3 24,016 5.9 10,002 5.0
Westfir 287 2.5 546 3.7 564 3.9 544 3.7
Growth Centers
Pleasant Hill 543 0.4 11,777 6.6
Goshen 230 0.2 10,180 9.9
Alvadore 309 0.7 16,027 6.3
Total
UGBs/Growth
Centers 249,274 3.5 435,734 7.1 443,263 6.9 332,397 6.8
Total Rural 56,733 0.4 27,766 0.3 20,237 0.2 131,103 0.5
Regional TOTAL 306,007 1.4 463,500 5.3 463,500 3.1 463,500 1.7
DRAFT
Employment and Employment Densities in Year 2000 and
Year 2050 Alternative Growth Scenarios
Satellite
Compact Urban Communities Rural Growth
Growth Scenario Scenario
Growth Scenario
2000 Net Net
2000 2050 2050 2050
Employ- Emp Employ- Emp Employ- Emp Employ- Net Emp
Per Per Per Per Acre
ment ment ment ment
Acre Acre Acre
UGBs
Eugene 88,743 14.1 117,346 15.1 88,833 13.3 100,307 14.1
Springfield 22,488 7.1 42,092 12.7 39,101 11.4 43,189 12.2
Coburg 3,717 7.9 5,340 17.8 5,293 17.7 5,468 18.9
Cottage Grove 3,305 4.9 10,852 18.8 12,883 16.3 11,247 19.6
Creswell 1,054 5.8 9,686 20.8 14,503 17.7 7,694 19.5
Junction City 3,148 10.8 10,157 10.7 13,367 16.8 11,448 15.6
Lowell 157 6.8 289 19.7 1,135 21.5 930 21.3
Oakridge 711 2.8 3,218 10.0 6,798 10.5 4,960 12.2
Veneta 620 5.2 5,240 19.5 10,207 21.6 5,797 18.5
Westfir 4 0.3 95 7.7 94 7.7 97 7.7
Total UGBs
Growth Centers
Pleasant Hill 2,313 22.0
Goshen 6,853 14.6
Alvadore 2,937 20.7
Total
UGBs/Growth
Centers 123,947 9.9 204,316 14.6 204,316 13.9 191,137 14.2
Total Rural 10,684 10,684 5.8 10,684 5.0 23,863 5.2
Regional Total 134,631 215,000 13.1 215,000 12.5 215,000 12.2
ATTACHMENT B
REGION 2050
Sustaining Quality of Life in the Southern Willamette Valley
REGIONAL GOALS AND OBJECTIVES
I~,~EGiON Regional Strategy Goal and Objectives
2050 Approved by the Regional Policy Advisory Board
Sustaining Quality of Life in the October 24, 2001
Southern Willamette Valley
Goal
Region 2050's goal is to improve and sustain the region's quality of life by building
regional consensus among public and private interests on goals, objectives, and
actions in seven inter-dependent quality of life categories: 1. Land Use and Development Patterns
2. Natural Resources, Open Space and the Environment
3. Community Facilities and Services
4. Jobs and the Economy
5. Housing
6. Transportation
7. Education
Objectives
1. Maintain the autonomy of the local jurisdictions in any regional strategies.
2. Pursue an integrated approach that addresses the inter-relationships among the
six categories.
3. Value the interests of all local governments in the region by using consensus
decision-making processes requiring unanimous consent of all Policy Board
members present.
4. Achieve grass-roots support for proposals through a public education and
outreach program and stakeholder process designed to facilitate understanding
of the issues, conditions, possible futures, choices, and trade-offs.
5. Evaluate proposals based on consideration of current and possible future
conditions such as economic, technological, financial, ecological, and social
equity.
6. Identify regional needs, compare community visions with regional needs, identify
gaps and conflicts, develop an action plan, and review periodically.
REGION 2050
Sustaining Quality of Life in the Southern Willamette Valley
,Land Use and Development Patterns
Goal and Objectives
Approved by the Regional Policy Advisory Board
October 24, 2001
Goal
Promote land use and development patterns that sustain and improve quality of life in
the Southern Willamette Valley, maintain each community's identity, facilitate economic
development, and conserve and manage natural resources.
Objectives
1. Identify the appropriate future distribution of population and employment
throughout the region based on the vision of the region and the individual
communities.
2. Provide employment opportunities, affordable housing choices, open space and
natural areas, and access to goods and services.
3. Promote efficient use of land and limit adverse impacts on environmentally
sensitive lands. Implementation Action: Encourage redevelopment and
increased densities in cities where necessary and desired.
4. Identify regional strategies that support downtown revitalization in all cities.
5. Maintain rural community identities and protect productive farm and forest lands.
6. Consider rural residential development patterns and needs.
7. Develop a regional strategy to maintain and improve access to community,
recreational, and cultural services.
2
REGION 2050
Sustaining Quality of Life in the Southern Willamette Valley
Natural Resources, Open Space, and the
Environment Goal and Objectives
Approved by the Regional Policy Advisory Board
October 24, 2001
Goal
Protect, restore, manage, and enhance important natural resources and open spaces,
and maintain high quality air, water, and land resources in the Southern Willamette
Valley.
Objectives
1. Develop and implement a vision for regional natural resources and open space
that protects and connects valuable farm and forest lands, wetlands, surface and
ground water resources, wildlife habitat, and opportunities for recreation.
2. Sustain and improve air quality throughout the region.
3. Develop a regional approach to restoring and protecting endangered and
threatened plants and animals. Work to prevent sensitive species from
becoming threatened or endangered.
4. Minimize the loss of important natural resources, unique habitats, and open
spaces as development occurs.
5. Mitigate environmental impacts, and impacts to important natural resources,
where some impact is unavoidable.
6. Provide adequate facilities throughout the region to meet existing and future
recreational needs.
7. Foster increased environmental sensitivity and stewardship through public
education.
REGION 2050
Sustaining Quality of Life in the Southern Willamette Valley
Community Facilities and Services
Goal and Objectives
Approved by the Regional Policy Advisory Board
October 24, 2001
Goal
Develop a regional approach to identify, improve, and maintain infrastructure and
community services in the Southern Willamette Valley.
Objectives
1. Work collaboratively to ensure the availability of a full range of infrastructure and
services to meet the needs of all residents in the region.
2. Identify innovative strategies and partnerships to finance existing and future
facility expansions and improvements.
3. Develop a regional strategy to place less demand on infrastructure through
enhanced conservation policies and practices.
4. Develop a regional strategy to improve access to telecommunications facilities.
4
REGION 2050
Sustaining Quality of Life in the Southern Willamette Valley
~~! ,Jobs ~nd the Economy
· ~lll~! Goal ~nd Objectives
~.~'!~;_;~11 Approved by the Regional Policy Advisory Board
~',..;_.t.~ October 24, 2001
Goal
Promote a diverse regional economy in the Southern Willamette Valley that facilitates
access to quality employment, goods, and services throughout the region, while
recognizing the unique advantages of each community.
Objectives
1. Encourage partnerships with local organizations, communities, and businesses
to help achieve local and regional economic development goals.
2. Promote the development of a full range of local job opportunities throughout the
region with a focus on family wage jobs.
;3. Work ¢ollaboratively to encourage economic diversity throughout the region and
encourage cooperation and communication between communities to reduce
competition.
4. Enhance "human capital" in the region, fostering a skilled, educated labor force
that can attract high-wage industries.
5. Promote redevelopment of brownfields and other sites and identify financing
techniques to facilitate redevelopment projects.
6. Promote management of resource lands, including agriculture and forest, in a
manner that maximizes the long-term return for the local economy and maintains
the long-term health of the resource lands.
REGION 2050
Sustaining Quality of Life in the Southern Willamette Valley
Housing
Goal and Objectives
Approved by the Regional Policy Advisory Board
October 24, 2001
Goal
Seek to ensure that each community has an adequate variety of housing types to meet
the needs of residents.
Objectives
1. Foster public-private partnerships to address unmet local and regional housing
needs.
2. Encourage a variety of housing options for residents in the region, including
housing that varies by type, affordability, and location.
3. Encourage the availability of adequate financial and technical assistance to
meet the housing needs of residents in the region.
4. Encourage conservation of the existing housing stock.
5. Encourage the incorporation of energy and water efficiency standards in housing
for retrofits and remodels. Implementation Action: Encourage financial
incentives.
6. Encourage urban environments that promote neighborhood livability.
REGION 2050
Sustaining Quality of Life in the Southern Willamette Valley
Transportation
Goal and Objectives
Approved by the Regional Policy Advisory Board
October 24, 2001
Goal
Develop and maintain transportation systems in the region while improving
transportation choice and air and water quality.
Objectives
1. Minimize anticipated increases in congestion and maintain high air quality
through a blend of regional transportation approaches that provide alternative
transportation options and reduce single-occupant automobile trips.
2. Identify and implement self-supporting financing strategies for maintaining and
developing multiple modes of transportation in the region.
3. Maintain and improve intra- and inter-regional mobility, including providing
convenient access to commuter services (public transportation, express bus,
park and ride, car pools) throughout the region and particularly in areas with
high levels of commuting to employment centers. Implementation Action:
Increase public and private transportation access for the transportation
disadvantaged, especially in small cities.
4. Encourage the improvement and expansion of mass transit to and within outlying
communities.
5. Where feasible, work cooperatively with the private sector to develop and
implement incentives to use alternative transportation (taxi providers, shuttle
services).
~ REGION 2050
Sustaining Quality of Life in the Southern Willamette Valley
Education Goal
Approved by the Regional Policy Advisory Board
October 24, 2001
Goal
Develop a regional strategy to improve and maintain access to high quality educational
services throughout the region.
ATTACHMENT C
~__..~EGION Alternative Regional Growth Scenarios
2050 Public Outreach and Involvement
Sustaining Quality of Life in the
southern Willamette Va~ey Plan Outline
November 30, 2003
The Regional Policy Advisory Board has approved the following key methods for a
public outreach and involvement plan for informing and obtaining feedback from the
public on the alternative growth scenarios. Decisions about the size, color, format, and
distribution of materials proposed will be based on available funding. Additional funding
will be sought to cover costs of aspects deemed by the Regional Technical Advisory
Committee (RTAC) and Policy Board to be critical or key to get the message across and
obtain feedback.
Public Outreach Timeframe:
Prepare Materials: May- September 2004
Conduct Outreach: May- December, 2004
I. Media Outreach
Objective:
· To prepare and widely distribute information about the three scenarios and
their potential impacts,
Media packets will be prepared to provide during meetings with the editorial
boards of newspapers and to send to radio and TV news stations. A group of
elected officials will be engaged to meet with the media and discuss the project
and the implications of the different growth patterns. The media will be
requested to write articles and air special news stories about the scenarios and
what they could mean at the regional and community levels,
I1. Tabloid/Newspaper Insert
Objectives:
· To prepare and widely distribute information about the three scenarios and
their potential impacts,
· To learn what people like and dislike about the different scenarios,
This product will be a newspaper-quality tabloid that will be distributed throughout
the region. It will contain basic information and a simple survey form.
III. Display Materials
Objectives:
· To prepare and widely distribute information about the three scenarios and
their potential impacts.
· To learn what people like and dislike about the different scenarios.
Information panels will be prepared and made available for display at town halls,
libraries, bus stations, granges, schools, etc. They will be accompanied by
copies of the tabloid with survey and a survey drop box.
IV. Town Hall Meetings and Presentations at Pre-scheduled Events
Objectives:
· To inform local decision-makers and key groups in the communities about the
three scenarios and their potential impacts.
· To obtain feedback from these groups on the scenarios and direction from
local officials.
In incorporated areas, Town Hall Meetings will be joint elected official/planning
commission meetings for which an invitation has been sent to a list of invited
participants. In unincorporated communities, particularly Alvadore, Pleasant Hill,
and Goshen, a meeting place (school, grange, fire station) and invitees will be
identified. The meetings will be advertised and open to the public. Meeting
format will be interactive and will have an information/presentation segment,
question and answer segment, and active participation segment. Comments will
be recorded on comment forms. The presentation will also be given at pre-
scheduled events such as Eugene City Club, neighborhood meetings, chamber
of commerce meetings, etc.
V. Random Sample Regional Survey
Objectives:
· To obtain scientific data on the attitudes and perspectives of citizens in the
region on the alternative growth concepts.
This random sample telephone survey will be regional, i.e., it will not report
results for a smaller geographic area such as a city or rural community. It will
provide scientific results of an inquiry on the three scenarios and their potential
impacts at a very broad level for the regional population. The survey instrument
will screen out respondents who are not aware, or only marginally aware, of the
concepts and proposals.
2
VI. Interactive Web Site
Objectives:
· To prepare and widely distribute information about the three scenarios and
their potential impacts,
· To learn what people like and dislike about the different scenarios,
The use of an interactive web site will be explored. The level and nature of the
interaction will need to be determined and the scope set within the resources of
the available budget.
LCOG: L:tCITY COUNTY PLANNINGtREGION 2050~PUBLICOUTREACH~PIP. DOC
Last Saved: June 7, 2004