HomeMy WebLinkAboutItem A: Downtown Strategies
ECC
UGENE ITY OUNCIL
AIS
GENDA TEM UMMARY
Work Session: Downtown Strategies
Meeting Date: October 21, 2009 Agenda Item Number: A
Department: Cross-departmental Staff Contact: Amanda Nobel Flannery (PDD)
www.eugene-or.gov Contact Telephone Number: 682-5535
ISSUE STATEMENT
This work session is a continuation of the council’s discussion of downtown economic development
and will specifically address downtown strategies. The draft strategies will be a starting point for the
work session discussion (Attachment A). The four strategies are grounded in the recent downtown
collective statements, public input from the downtown revitalization survey, prior public involvement,
and planning documents.
BACKGROUND
The council’s discussion of downtown revitalization is part of a larger conversation on local economic
development actions. The council unanimously approved a City of Eugene Mayor and City Council
Economic Development Statement in January. The local economic stimulus discussion continued at
work sessions on April 13 and May 27, 2009. On May 27, the council approved actions on three
economic development related items: 1) sale of surplus City real estate for identified development
projects; 2) initiation of amendments to extend the expiration period for approved land use applications;
and 3) consideration of an amendment to the Downtown Urban Renewal Plan.
On July 8, the council held a follow-up work session on methods to reinforce existing programs and
businesses downtown and to create a series of stimulus actions to strengthen the City’s role in
community economic development. No formal action was taken on July 8; however, the council did
express interest in talking about desired downtown outcomes prior to resuming discussion on the
various tools available for achieving the outcomes.
At a workshop on August 10, the council discussed and categorized desired downtown outcomes
after reviewing a summary of the current downtown-related policies, plans, and prior public
involvement efforts. Following the workshop, staff compiled councilors’ outcomes into collective
statements using the model from the City Council Consensus Workshop Report February 6-7,
2009, prepared by Consensus Associates. (See Attachment B for the “Planning & Public
Involvement Efforts Summary for Downtown” and Attachment C for the collective statements.)
On September 14, the council reviewed initial results of a downtown revitalization survey conducted
by Strategy Research Institute. Similar to the survey conducted last year for the road bond, the
downtown survey was conducted to provide the council with specific information on the level of
community support for particular policies and actions under consideration. The full set of survey
questions, response percentages, and a sample cross tabulation by council ward were all attached to a
memo the council received, dated October 1.
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Proposed Downtown Revitalization Process
Attached is a proposed “road map” for continued downtown revitalization actions that is a suggested
process for linking desired downtown outcomes to specific strategies, projects, and tools (Attachment
C). The goal of this process is to utilize public input and past planning efforts and documents to create
a downtown revitalization package of projects and tools for the council to consider. The process map
illustrates a series of potential action steps and provides a time frame that would allow the City to
consider options for assisting with pending downtown projects, including Lane Community College’s
(LCC) downtown campus expansion. LCC has indicated its interest in having the new downtown
center project under construction in spring 2010.
Draft Strategies
The draft strategies are designed to be a cross-departmental approach to downtown revitalization. The
four strategies are grounded in the recent downtown collective statements, public input from the
downtown survey, prior public involvement, and planning efforts and documents. Each strategy is
summarized in Attachment A and includes the lead department(s), connection to prior planning and
public involvement, and example projects for implementation. (The strategies were also provided in a
memo dated October 8, 2009.) The projects listed are for example purposes only.
Next Steps
In keeping with the proposed downtown revitalization process, staff will present the downtown
strategies and a public involvement plan to the Planning Commission. Staff will also review the
strategies and the downtown revitalization survey results with the Eugene Redevelopment Advisory
Committee. The next work session on downtown will focus on specific projects and potential tools for
implementation based on the strategies and input from the council and the public.
COUNCIL OPTIONS
1.Move forward with the strategies and downtown revitalization process, as presented. (Approval of
the strategies does not imply a commitment to the listed example projects.)
2.Modify the strategies and proposed downtown revitalization process. (Approval of the strategies
does not imply a commitment to the listed example projects.)
3.Take no action.
CITY MANAGER’S RECOMMENDATION
In order to act on key projects and provide near-term local economic stimulus, the City Manager
recommends continuing with the proposed downtown revitalization process including public input.
SUGGESTED MOTION
Move to proceed with next steps on downtown revitalization as outlined in the revitalization process
included in Attachment D, including public input; bring back for council consideration specific
projects and potential tools to implement the strategies proposed in Attachment A.
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ATTACHMENTS
A.Draft Downtown Strategies
B.Planning & Public Involvement Efforts Summary for Downtown
C.Collective Statements – Desired Downtown Outcomes from the August 10, 2009 Council
Workshop
D.Proposed Downtown Revitalization Process
FOR MORE INFORMATION
Staff Contact: Amanda Nobel Flannery
Telephone: 682-5535
Staff e-mail: amanda.nobelflannery@ci.eugene.or.us
Z:\CMO\2009 Council Agendas\M091021\S091021A.doc
do wntown
ATTACHMENT A
DRAFT Downtown Strategies
The draft strategies are designed to be a cross-departmental approach to downtown revitalization. The four
strategies are grounded in council’s recent downtown collective statements, planning documents, public input
from the downtown survey and previous public involvement initiatives. Each strategy is summarized below and
includes the lead department(s), connects to previous planning and public involvement initiatives, and example
projects for implementation. The projects listed are for example purposes only.
Excerpt of Council 2009 Vision: …foster a vibrant downtown… encourage a strong, sustainable, and vibrant
economy, fully utilizing our educational and cultural assets, so that every person has an opportunity to achieve
financial security.
Strategy #2:
Strategy #1: Create jobs &
safety
Improve
redevelopment
support
(Police & PDD)
(PDD & PW)
Foster a
vibrant
Strategy #4: Provide
Strategy #3: Ensure
attractions & amenities
to
parking
convenient
enliven downtown and
while promoting
enhance revitalization
alternative modes (PDD)
efforts (LRCS & PDD)
Create Jobs & Support Redevelopment
Strategy #1:
Lead Departments: Planning & Development and Public Works
Summary: Facilitate job creation by supporting development that fills vacant spaces; Support current
businesses to stay downtown and encourage new businesses that support more people living and coming
downtown.
Connection to prior planning & public involvement: This strategy is supported by the Downtown Plan;
Downtown Code Amendments; West Broadway Advisory Committee Recommendations; Park Blocks Master
Plan; Downtown Urban Renewal Plan; Central Area Transportation Study; Downtown Vision; City Council’s
Downtown Collective Statements; Cultural Policy Review; Mayor’s 2004 Committee on Economic
Development; Growth Management Policies; Sustainable Business Initiative; and JEO’s regional economic
development principles.
Example Projects: a) Make targeted investments and provide incentives to support projects like Beam’s
revitalization at Willamette and Broadway, Lane Community College’s new downtown center, a Veterans’
Affairs clinic downtown, matching grants for retail, restaurant, and office, and housing; and b) decrease
regulatory and redevelopment barriers (e.g. code and fee changes).
Strategy #2 Safety
Lead Departments: Police and Planning & Development
Summary: Enhance public safety and perceptions of safety in the downtown to improve accessibility and make
it a more inviting place for all people to visit, shop, work, and live.
Connection to prior planning & public involvement: This strategy is supported by the Downtown Plan
element; Central Area Transportation Study; City Council 2009 Vision & Goals; 2004 Downtown Policing
Action Plan Strategy Recommendations; JEO regional economic development principles; City Council’s
Downtown Collective Statements; and Growth Management Policies.
Example Projects: a) Public safety station, b) additional bike or foot patrol officers, c) strategic coordination
with other safety providers downtown (red hats, LTD, parking security, etc.), d) crime prevention programs
and activities to decrease criminal environment, and e) partnerships with community service organizations
dealing with alcohol, drug, domestic, and juvenile issues.
Strategy #3 Parking
Lead Department: Planning & Development
Summary: Provide convenient parking for downtown visitors while also encouraging alternative modes of
transportation (biking, walking, carpooling, etc.).
Connection to prior planning & public involvement: This strategy is supported by the Downtown Plan; West
Broadway Advisory Committee Recommendations; and Central Area Transportation Study.
Example Projects: a) Implement parking incentives, b) make user-friendly parking equipment upgrades (e.g.
street meters that take credit cards and cell phone options, parking garage gate and pay station upgrades), and
c) continued exploration of free parking.
Strategy #4 Attractions & Amenities
Lead Departments: Library Recreation & Cultural Services and Planning & Development
Summary: Enliven downtown with an appealing mix of creative experiences for people of all ages. Enhance
revitalization efforts and highlight the value Eugene places on arts and culture. Integrate arts and culture into
the fabric of downtown as part of comprehensive revitalization.
Connection to prior planning & public involvement: This strategy is supported by the Downtown Plan; West
Broadway Advisory Committee Recommendations; Downtown Urban Renewal Plan; Downtown Vision;
Cultural Policy Review; PROS plan; City Council 2009 Vision & Goals; Growth Management Policies; Park
Blocks Master Plan; Central Area Transportation Study; Broadway Street Reopening and Design Standards,
and the Council’s August downtown collective statements.
Example Projects: a) Arts and entertainment district features, b) expanded events programming, c) park block
improvements for the Saturday and Farmers’ markets, and d) green/open space.
ATTACHMENT B
Collective Statements – Desired Downtown Outcomes
from the August 10, 2009 Council Workshop
Collective statements are the result of adding individual statements together, keeping each person's words to the
best extent possible, and creating a statement of the total group. Statements made by each individual participant
are recorded as accurately as possible. These statements are first segregated into common groups. The
individual statements are then added together, keeping each person's words to the best extent possible, creating a
statement of the total group.
Draw People Downtown – Safe & Mix of Uses
Enhance perceptions of public safety downtown to improve accessibility and make it more safe and inviting for
all people, including those who have stayed away, to visit, shop, work, and live without fear of harassment or
crime. Do this by establishing a consistent police and public safety presence, a public safety center, a park and
a youth center that encourages a mix of people, and makes everyone feel safe. Consider sunsetting the
Downtown and Riverfront urban renewal districts as a potential option to free-up millions of dollars for public
safety and human services.
Downtown has a vibrant and successful business district based on local development with a variety of stores,
events, and options as well as a combination of arts and residential communities that attract people from all
over Eugene. Encourage a medical clinic in the downtown core.
Establish a well defined “go to” arts, retail, night club, entertainment, and theater district that encourages high
traffic/shoppers all day and evening at businesses and arts venues by transforming West Broadway and
providing cultural opportunities that are attractive and accessible.
Make downtown an accessible place where people want to go by holding more free entertainment activities at
least two to three times a year and creating an annual calendar of events that is scheduled and/or managed by a
private/public partnership.
Make downtown a happening place to be for all youth, families, and seniors with a youth center and a
multicultural center that includes a history of Eugene families where communities of color can join together.
Ensure that downtown has vital green spaces, including more parks that lead toward the river and that delight
the public.
Fix-up Buildings; Local Business Support
Help businesses and building owners fix-up or remodel their buildings and spaces. Require empty spaces to look
good, so that downtown has attractive buildings and public spaces. Adjust the downtown development code
such that desired redevelopment occurs and requires fewer public subsidies.
Support current businesses to stay in downtown; encourage new businesses that support more people living
downtown (like a Dollar Store or a variety store), and build on and improve businesses and activities that are
unique to Eugene like a year-round covered Farmers’ Market, arts and culture district, and local food.
Infrastructure, Development & Overall Use of Buildings
Ensure that downtown properties are utilized to their best purpose and configuration while maintaining a good
balance of public investment in infrastructure and projects that inspire private investment and pride.
Refurbish the current City Hall building and do not create another pit by abandoning the building.
Establish a centrally located City Hall or civic campus with a public safety station where citizens can go to
conduct business with City government
Housing
Create more housing downtown of all kinds - market rate and affordable - that increases residential
opportunities for both ownership and rental, encourages people to live downtown, and might fill both pits if
Beam and/or WG fail.
Getting Around Downtown
Create more positive connections and easier access to downtown and neighborhoods through transit, parking,
through-streets, and better bike access that is similar to Sun River’s system of bike and pedestrian only roads.
Include free parking or a meter-free zone downtown to make downtown more accessible and inviting.
Councilor statements
Draw People Downtown – safe and mix of uses
?
Make downtown a safer and more inviting for people to visit, shop, work, and live without fear from the
criminal element
?
Safety center, police presence along with youth center
?
Dramatically enhance public safety downtown to improve accessibility and encourage those who stay away
to come back
?
Safe and inviting place at all times (a park)
?
Downtown has mix of public that makes everyone feel safe
?
Sunset Downtown and Riverfront urban renewal districts freeing up millions of $ for public safety and
human services
-----------------
?
Downtown has the variety of stores, events, and options that attracts people from all over Eugene to our
downtown
?
Encourage medical center clinic within downtown core
?
A vibrant and successful business district based on local development
?
To have an area in the downtown consisting of a combination of business, arts, and residential communities
?
People from all parts of the city come downtown
-----------------
?
Downtown has a “go to” arts district, well defined. Downtown has “go to” night club area, fun and safe.
?
Theater district
?
Transform West Broadway into an active retail, arts, and entertainment area
?
Arts and culture opportunities that are attractive and accessible
?
Establish an arts and entertainment district
?
High traffic/shoppers all day and evening at businesses and arts venues
-------------
?
More free activities – entertainment
?
Annual calendar of events to be scheduled/managed by a private/public partnership – 2x, 3x year
?
A place where people want to go and can easily and conveniently access it
---------------
?
A happening place to be for all youth, families, seniors
?
Multi-cultural center for communities of color to join together along with a history of Eugene families
?
Youth center
---------------
?
Downtown has vital green spaces that lead, delight the public
?
More parks – linear park toward river
Fix-up Buildings, Local Business Support
?
Downtown has attractive buildings that we all feel pride in and public spaces that go with it
?
Help businesses and building owners fix up or remodel their buildings and spaces
?
Empty spaces are required to look good
?
Adjust the downtown development code such that desired redevelopment occurs and requires fewer public
subsidies
--------------
?
New business to support living downtown – aka Dollar Store
?
Variety store – everything from scissors to underwear
?
Support current business to stay
?
Build on and improve businesses/activities that are unique to Eugene. Year round/covered Farmers’ Market,
arts/culture district, local food/etc. More people living, more green etc.
Infrastructure, development, and overall use of buildings
?
Downtown properties utilized to their best purpose and configuration
?
Good balance of public investment in infrastructure/projects that inspires private investment and pride
---------------
?
Do not create another pit by abandoning City Hall
?
Refurbish City Hall
----------------
?
New City Hall and public government spaces
?
Establish a centrally located area City Hall or complex for citizens to go to to conduct business with City
government
?
Civic campus with a public safety station and new City Hall
Housing
?
More housing downtown (market rate)
?
Increase residential opportunities for both ownership and rental
?
Affordable housing on both pits – if Beam and/or WG fail
?
Downtown has lots of housing – all kinds
?
More people living downtown through more DT housing
?
More people living downtown
Getting Around Downtown
?
Create more positive connections to downtown and neighboring neighborhoods
?
Create easy access through transit and parking and thru streets
?
Better bike access, like Sun River for bikes, peds only
?
Free parking
?
Create a free parking (meter free zone) area downtown to make downtown more accessible and inviting
ATTACHMENT C
Planning & Public Involvement Efforts Summary for Downtown
Since 2000, Council, staff, and the community have engaged in, created, and prioritized various goals,
policies, and recommendations for downtown. Staff compiled a summary of the 21 plans, policy
documents, or community involvement efforts relevant to a discussion of desired downtown outcomes.
The approval or review status and a summary of the key outcomes for each is provided in this attachment,
divided into three categories.
Section A summarizes those documents and efforts focused exclusively on downtown.
1.Downtown Plan
2.Downtown Code Amendments
3.City Council Goal 2007 & 2008 – Downtown Initiative: Revitalize Downtown
4.City Hall Master Plan
5.West Broadway Advisory Committee Core Recommendations
6.Park Blocks Master Plan
7.Downtown Policing Action Plan Team Short-Term Public Safety Strategy Recommendations 2004
8.Downtown Urban Renewal Plan
9.Riverfront Urban Renewal Plan
10.Central Area Transportation Study
11.Broadway Street Reopening
12.Broadway Design Standards
13.Courthouse District Concept Plan
14.Downtown Vision
Section B summarizes those documents and efforts that reference downtown.
15.Cultural Policy Review
16.Parks, Recreation, and Open Space Plan
17.Mayor’s Committee on Economic Development
Section C summarizes overarching Council goals, policies, and values.
18.City Council 2009 vision and goals
19.Growth Management Policies
20.Sustainable Business Initiative
21.Joint Elected Officials regional economic development principles
Some of the documents contain policies adopted by ordinance, such as the Downtown Plan; others contain
a list of desired results generated through public or stakeholder involvement and subsequently presented
to council, such as the West Broadway Advisory Committee recommendations. All of these planning
efforts reiterate common themes and aspirations for a vital, economically healthy, and inviting city center.
SECTION A – ITEMS FOCUSED EXCLUSIVELY ON DOWNTOWN
1.Downtown Plan
Date: Ordinance passed April 2004
Context: In 2001, City Council accepted the Vision for Greater Downtown Eugene and directed staff to
use it as the basis to update and replace the 1984 Downtown Plan. (The Vision was created by a City
Council appointed committee in 2000.) In 2002, Mayor Torrey appointed Councilors Bettman, Meisner,
and Nathanson to join with the City Planning Commission to form the Downtown Plan Update
Committee.
Public Involvement: The community involvement was extensive and multifaceted, ranging from city
initiated events such as design workshops for the Downtown Vision and Courthouse District Concept
Plan, to citizen initiated discussions, such as the City Club series on downtown planning. Residents
were involved in both long-term vision discussions and specific design decisions. Numerous
organizations and agencies partnered with the City in the development and review of the Plan: EWEB,
University of Oregon, Lane Transit District, and the Oregon Department of Transportation. A draft of
the Plan was released for public review on May 2003 including being posted on the City’s website. That
same month, the plan was referred to the City of Springfield, Lane County, all neighborhood groups,
and other interested parties. Notice of the proposed adoption was delivered to the Land Conservation
and Development Commission and mailed to all owners and occupants of property within the Plan area
and within 300 feet of the Plan area. The Planning Commission held a public hearing notice of which
was published in the Register Guard. The Historic Review Board also reviewed and commented on the
Plan. Two public open houses on the Plan and downtown financial tools were held, one in June and the
other in December of 2003.
Council Involvement: The policies in the textual version of the Downtown Plan were adopted as a
refinement of the Eugene-Springfield Metropolitan Area General Plan for the Downtown Plan Area on
April 12, 2004. The implementation strategies were recognized as ways in which to implement the
policies, but were not adopted as Council policy.
Outcome: The Downtown Plan incorporates the Vision into a framework for public and private
decisions affecting downtown in the future. The Plan includes nine related elements as fundamental
aspects of downtown urban vitality and economic strength (listed below). The discussion of each
element includes policies, implementation strategies, and examples of possible projects.
1)Strong Regional Center – build upon downtown’s role as the regional center, support urban
qualities of density, vitality, livability and diversity: support business development
2)Building a Downtown – use of economic tools, collaborative, strategic actions
th
3)Great Streets – recognize, create, support: 8 to the River, Willamette and Broadway as the arts
th
and entertainment district, 5 as a retail destination
4)Special Places – enhance, celebrate, reinforce: Park Blocks, Broadway Plaza in particular, as well as
new places and historic places
5)Living Downtown – encourage downtown housing: variety of ownership and cost options,
redesign sidewalks and provide park for downtown open space
6)Downtown Riverfront – create a special place, provide access
7)Cultural Center – reinforce arts and entertainment
8)Safe Civic Center – take actions to make downtown safe and inviting
9)Getting Around Downtown – create walkable streets, support transit, take actions to support vital
downtown, “park once” concept
2.Downtown Code Amendments
Date: 2008 & 2009
Context: The Downtown Code Amendment Project was identified as one of the six Key Next Steps resulting
from the Downtown Vision, and is an implementation strategy in the Downtown Plan, adopted in 2004.
Public Involvement: The Downtown Code Amendment project benefited from significant public involvement.
Twenty-six public meetings have occurred since the inception of the project in 2004, including numerous
public workshops and Eugene Redevelopment Advisory Committee meetings, in addition to work sessions and
public hearings of the Planning Commission and City Council.
Council Involvement: Council took action to initiate the code amendment project in 2006. Council
adopted a first round of code amendments for downtown in July 2008 and a second round in June 2009.
Outcome:
?
Amend code to facilitate desired development
?
Consider design review and green building
3.City Council Goal – Downtown Initiative: Revitalize Downtown
Date: Goal in 2007 and 2008
Context: In January 2007, council adopted downtown revitalization as one of its ten goals for the 2007-
08 biennium.
Public Involvement: The City Council Downtown Initiative Goal Team was in internal team of City staff
members from a wide spectrum of departments and divisions led by Fire Chief Randy Groves.
Council Involvement: Council received quarterly reports on the progress of the team as well as
outcomes of efforts towards revitalizing downtown. In March 2008, Chief Groves forwarded for
council review a draft action plan, proposing three priority implementation strategies. No
modifications were received from council to the action plan.
Outcome: The Priority Implementation Strategies are listed below.
?
Facilitate Downtown Redevelopment Opportunities
?
Align Downtown Efforts with Community-wide Planning and Development Efforts
?
Promote interdepartmental teamwork in support of a revitalized downtown
4.City Hall Master Plan
Date: Fall 2005 to Summer 2008
Context: In 2001, the City Council began considering a long-range plan for filling the City’s need for
additional office space. In November 2004, the City Council decided to move forward with master
planning for a city government complex. In September 2005, the City contracted with Thomas Hacker
Architects. The planning process included three phases: 1) policy advisement phase for Council to
establish parameters; 2) development plan phase, which culminated with a document to capture the
activities and conclusions of the phase; and 3) implementation plan phase.
Public Involvement: Extensive public involvement, based on the International Association for Public
Participation Core Values for Public Participation, went into the master planning process, the majority
of which occurred in creation of the development plan (phase two). The main elements were resident
interviews, community forums, specialized input groups for underrepresented groups, neighborhood
association and other established civic group outreach, outreach at major community events/festivals,
a website, a comment line, tours of existing facility, and efforts to engage print and electronic media.
Council Involvement: Council approved the position statements and project values in phase 1. The
Development Plan (phase 2) was provided to Council as an attachment to an agenda item summary.
Significant changes in the economy required a shift in the City’s problem-solving and spending
priorities. As a result, Council decided to postpone potential financing efforts and have not yet
adopted a formal implementation plan (the last step for phase 3).
Outcome: Generally, the process resulted in a vision for City Hall based on the values and priorities of
Eugene residents. A summary of the position statements and project values approved by Council in
phase 1 is listed below.
?
Consolidate City services to the greatest practical extent (for efficiency and customer service)
?
Reinforce the Downtown Plan, particularly 8th Ave. as the “Great Civic Street” and connection to the
river
?
Enhance downtown
?
Inspire civic pride
?
Plan for the future
?
Be user-friendly
?
Embody environmental stewardship
?
Strive for simplicity
?
Exercise fiscal responsibility
5.West Broadway Advisory Committee Core Recommendations
Date: 2007
Context: In May 2007, City Council, acting as the Urban Renewal Agency, selected two redevelopment
proposals for West Broadway, Beam Development and KWG Development, and initiated a public
involvement process led by a community advisory team. The West Broadway Advisory Committee
(WBAC) included eleven members appointed by Mayor Piercy and was charged with the task of
providing recommendations regarding redevelopment concepts for West Broadway.
Public Involvement: WBAC met nine times over the summer of 2007, sponsored two public workshops,
and coordinated with other summer events. The level of public involvement was high; more than 400
community members attended the workshops and hundreds of email comments were received.
Council Involvement: Council initiated the public involvement process and focused the work of the
committee on five key redevelopment issues. The recommendations of WBAC were presented to the
Urban Renewal Agency in September and were subsequently approved with minor modifications.
Outcome: The work of the WBAC and additional public involvement resulted in a series of core
recommendations and qualifications or elaborations on five areas specific to West Broadway. The six
bullets below summarize the core recommendations.
?
Encourage mix of uses in each block; maximize residential uses, provide unique entertainment and
retail, maximize retail use of the ground floor
?
Support the “Park Once” concept; reduce demand and maximize use of existing structured supply
?
Provide open space across from library and enhance existing plazas and Great Street Sidewalks as
public open space
?
Support Great Street concepts, consider design review, encourage quality design and materials
?
Support local and existing businesses
6.Park Blocks Master Plan
Date: 2006
Context: The plan preceded a proposed bond measure and was developed to: a) address the short-
range rehabilitation of existing Park Blocks infrastructure to better support current users while
maintaining compatibility with a longer range vision and b) to develop a long-term vision of how the
Park Blocks could be used and what kind of improvements could accomplish that vision.
Public Involvement: A 16 member committee included representation from user groups (e.g. Saturday
Market, Farmers’ Market) and organizations with an interest in downtown improvement, arts,
entertainment, neighborhoods, and staff. The committee met five times over three months and both
heard from and then shared their recommendations with the public.
Council Involvement: Council received updates during the process and the final recommendations.
Outcome: The main recommendations are listed below.
?
Enhance and support the City’s most vital and active urban space
?
Provide improvements for markets
?
Encourage desirable adjacent uses, including housing
?
Support Great Streets concept
?
Enhance Federal Courthouse & River District access
?
Support Downtown redevelopment
?
Coordinate with new Eugene City Hall planning
?
Coordinate with planned conversion of Eighth Avenue to two-way traffic
7.Downtown Policing Action Plan Team Short-Term Public Safety Strategy Recommendations
Date: 2004
Context: In February 2004, the Police Commission convened a planning team consisting of representatives
from the Police Commission and downtown stakeholders to enhance and formalize the use of community
policing strategies in the downtown core. In response to concerns expressed during a 2006 Police
Commission meeting, Commissioners who served on the original Downtown Action Plan team were asked
to reconvene to assess the implementation status of the plan and determine what existing or new
strategies required further attention. In April 2006, the team presented a memo to the Police Commission
that emphasized several recommendations in the plan and suggested a new concept that reflected a
growing interest among stakeholders to utilize security cameras in hot spot locations.
Public Involvement: The Police Commission is a public body and they included downtown community
stakeholders in the development of the Plan. Police Commission meetings provided a public forum for
members of the community to speak on this topic.
Council Involvement: In November 2004, after review and amendment of the team’s draft report, the
Police Commission forwarded the Plan to the City Council. No formal action on the Plan was taken by City
Council. Discussions did occur during this time period. In May 2006, the Police Commission forwarded
updated recommendations to the City Council.
Outcome: The recommendations from the 2004 plan are listed below.
?
Increase police and security service presence and visibility
?
Address specific safety and environment issues
?
Emphasize information sharing and collaboration
The ad hoc team decided in 2006 to emphasize a few strategies that deserved immediate consideration as
opposed to resubmitting an updated version of the original plan. The following four recommendations are
the result of that decision. In selecting these strategies, members remained steadfast in their position that
real and perceived safety issues are best addressed through increased police and security presence and
visibility.
?
Increase police presence and visibility in the downtown core
?
Increase DEI guide services
?
Improve Parking Garage Security
?
Consider new technologies to supplement police and security services downtown (targeted use of
security cameras in hot spot areas)
8.Downtown Urban Renewal Plan
Date: Adopted – 1968; Modified – 1968, 1989, 1998, & 2004
Context: The Downtown District was established in 1968 to redevelop 17 blocks in the downtown
area. The original project goals involved land acquisition, building rehabilitation, and construction of
public improvements. An update of the 1968 plan was approved by voters in 1990 and was set to
expire in FY10. In June 1998, City Council chose one of the options provided by Measure 50 legislation
that allowed for a City-wide special levy as well as dividing the taxes collected within the district.
Council limited expenditures of new funds to completing existing projects and construction of a new
main library. They also approved a plan to reduce district administration over the following three
years. By 2004, the library construction was complete.
Public Involvement: In addition to the City Council public hearing in August 2004, the amendments
were the subject of significant opportunity for public comment. At each of the public information
sessions related to the update of the Downtown Plan (see item #1), use of urban renewal funding in
the Downtown District was highlighted as a tool. One event “Lookin’ Forward at Downtown” drew
over 125 people during the December 2003 First Friday Art Walk.
Council Involvement: City Council amended the plan to allow funding for other activities including
economic revitalization strategies and to extend the termination date to June 30, 2024. Reviews of the
plan are required in 2009 and 2019.
Outcome: A summary of the Downtown District Plan goals are listed below.
?
Improve the function, condition and appearance of the district
?
Eliminate blight and blighting influences
?
Strengthen the economic conditions of the plan area
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Improve the downtown’s importance in the region by strengthening its economic base
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Enhance its role as a central location of public and private development and investment
9.Riverfront Urban Renewal Plan
Date: Adopted – 1985; Modified – 2004
Context: The Riverfront District was created in 1985 to assist in financing public infrastructure. The
development in the Riverfront Urban Renewal District area is intended to play a critical role in the
revitalization of the metropolitan area's economy by providing a unique opportunity to develop an area
that connects downtown Eugene to the Willamette River, connects to University of Oregon, and will house
the new federal courthouse. The area is envisioned to include retail, commercial, housing and recreation.
The original district encompassed nearly 148 acres adjacent to and including the University of Oregon’s
Riverfront Research Park site.
Public Involvement: The update of the Riverfront Urban Renewal Plan was a "substantial amendment" and
was treated as a high profile action with significant opportunity for public comment. At each public
information session related to the Downtown Plan update (see item #1), use of urban renewal in the
Riverfront District was highlighted as a tool. One event, “Lookin’ Forward at Downtown” drew over 125
people during the December 2003 First Friday Artwalk. In January 2004, a letter was mailed to each of the
taxing districts informing them of the proposed amendments and inviting comment. The letter included a
copy of the draft plan, a copy that showed proposed changes, and the Riverfront Urban Renewal District
Report. A postcard was mailed to every household in Eugene with information on the proposed
amendments and the public hearing date.
Council Involvement: The district plan was reviewed and amended by the City Council in March 2004.
City Council amended the boundaries of the district to add another 30 acres, bringing the total area to
approximately 178 acres. Major changes in the plan amendments included changing the name of the
district from the “Riverfront Research Park Urban Renewal Area” to the “Riverfront Urban Renewal
Area,” extending the termination date to 2024, expanding and revising the list of project activities,
providing new cost estimates of the projects to be undertaken, establishing a maximum indebtedness
of $34.8 million, and providing other information about the impact of the amendments.
Outcome: A summary of the Riverfront District Plan goals are listed below.
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Improve the function, condition, and appearance of the development area
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Eliminate existing blight and blighting influences
?
Strengthen the economic and environmental conditions of the plan area and the metropolitan
area
?
Stimulate development activity and amenities near the new federal courthouse
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Stimulate appropriate redevelopment in the Riverfront area currently occupied by EWEB, if EWEB
relocates in whole or in part from this property
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Improve connections between the core of downtown, Riverfront, and the University of Oregon
?
Protect or enhance the riparian area
10.Central Area Transportation Study (CATS)
Date: 2004
Context: The CATS updated the previous plan completed in 1987. The purpose was to provide analysis
and recommendations on the role of transportation and alternative modes in supporting efforts for a
revitalized downtown, in collaboration with the Downtown Plan. CATS was also intended to incorporate
planning ideas from previous downtown related studies, including the South Bank Study, the North End
Scoping Study, the Courthouse District Concept Plan and the Downtown Vision. In order to address
transportation continuity issues, the CATS boundary is somewhat larger than the Downtown Plan
boundary.
Public Involvement: CATS was available for public review and comment and was the subject of public
hearings and work sessions before Planning Commission and City Council.
Council Involvement: Council adopted the final plan in June 2004.
Outcome: The implementation strategies contained in the document are recognized as potential means of
addressing adopted policies, such as one way to two way conversions, or potential street improvements.
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Enhance livability of downtown
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Improve street systems for walking, transit and bicycle
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Create Great streets to encourage pedestrians
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Support a frequent transit based shuttle service
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Support intensive downtown development; ensure adequate parking supply
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Make parking convenient, affordable, safe, easy to use
11.Broadway Street Reopening
Date: 2002
Context: Council approved the appointment of the Ad hoc Committee on Greater Downtown
Visioning. The Create Great Streets components of the Downtown Visioning recommendations
A@
were presented to Council who accepted a Downtown Visioning implementation work plan for
Redesign Broadway, which recommended a public vote on reopening Broadway. The voters strongly
supported the street reopening.
Public Involvement: In 2001, the Planning Commission reviewed and approved the conceptual design for
reopening Broadway. The design was generated by a collaborative design team consisting of City staff
(Public Works Engineering, Public Works Transportation, and Planning & Development) and a professional
design group including TBG Architects & Planners, WBGS Architecture & Planning, Robertson/Sherwood
Architects, Satre Associates, and Balzhiser & Hubbard Engineers. In addition to the design team input, the
street design reflects significant public input that occurred before the public vote and during the project
design.
Public involvement in the design was consistent with the citizen involvement plan presented to Council
and the Citizen Involvement Committee, including multiple design workshops, meetings with
neighborhood groups, meetings with Downtown Eugene, Inc. board members and the Downtown
Advocacy Alliance, meetings with property owners, business owners, and other organizations. The group
also conducted a rolling charrette down Broadway to investigate existing conditions, solicit input from
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street users, and identify design parameters for transforming Broadway into a Great Street. Conceptual
st
images of Broadway as a Great Street were developed and displayed in conjunction with the 1 Friday
Artwalk. The City received comments from over 100 citizens at this event. Additional public involvement
occurred after the public vote and prior to final design, including workshops, meetings with neighborhood
groups, property owners and others.
Council Involvement: Council referred the Broadway street reopening to the voters and approved the
funding for the street reopening.
Outcome: The street was reopened based on the design standards listed below.
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Lively, active
pedestrian destination
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Slow moving two-
way vehicular traffic
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On-street parking
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Increase density,
mix of uses
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High quality
streetscape amenities
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Special treatment
at intersections
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Enhance
community identity and respect historic character
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Effective use of
trees/landscaping to enhance quality of street
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Street integrates
with special places
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Use of street for community events
12.Broadway Design Standards
Date: 2002
Context: City Council requested that design standards be created to coincide with the Broadway
street reopening. The purpose of the standards is to achieve the Great Street proposed in the
A@
Vision for Greater Downtown Eugene to create, over time, a pleasant, pedestrian friendly,
C
interesting and vibrant street with much retail activity.
Public Involvement: While developing the proposed standards for Broadway, the City hosted two
workshops with its consulting architect, Mark Seder, corresponded with many local design professionals
(many of whom are located on Broadway), talked to Downtown Eugene, Inc., Chamber of Commerce,
several property owners and tenants, downtown residents, and the Downtown Plan Update Committee.
The Eugene and Lane County Planning Commissions held a joint public hearing on the draft Broadway
Overlay Zone. Council held a public hearing prior to adoption.
Council Involvement: Council provided direction to adopt Broadway design standards to coincide with
the Broadway street reopening. Council adopted the Broadway Overlay Zone.
Outcome:
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Encourage
development and active uses on the ground floor
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Require the key
physical attributes that will support retail uses and pedestrian activity
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Restrict uses that deter from active street activity
13.Courthouse District Concept Plan
Date: 2002
Context: The Courthouse District Concept Plan was an identified as one of the six “Key Next Steps”
prioritized for implementation from the Downtown Vision.
Public Involvement: Three intensive workshops were held in August, September and November 2001
to develop and refine emerging design concepts.
Council Involvement: Council approved the Plan in July 2002.
Outcome: Concepts from the plan were included in subsequent planning efforts, including the Downtown
Plan, the Central Area Transportation Study as well as the transportation improvements around the Wayne
Morse Federal Courthouse.
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Connect the courthouse area to the core of downtown
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Create a special area around the new courthouse
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Contribute to the vitality of the core of downtown
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Connect downtown to the river in a memorable and accessible way
14.Downtown Vision
Date: 2000
Context: Council initiated a Downtown/Franklin Boulevard Willamette River Visioning Project in
November 1999.
Public Involvement: The Downtown Vision had a significant amount of public engagement, including a
community committee, and public workshops, including an all day event that was attended by more
than 200 community members. The resulting vision was reviewed by council and discussed over the
course of multiple work sessions.
Council Involvement: Council appointed a 17 member Greater Downtown Visioning Committee, which
included 3 council members. Council received and reviewed the Vision report in November 2000, and
reviewed the recommendations in over the course of three work sessions.
Outcome: In April, 2001, council identified six priority “Key Next Steps” for implementation: create a
design and a process to reopen Broadway, complete an update to the Downtown Plan, create a
redevelopment concept for the courthouse and riverfront areas, review the policies regarding housing
preservation for residential neighborhoods surrounding downtown, and complete an update to the Central
Area Transportation Plan. All of these are complete except the riverfront area plan, which is underway.
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Create great neighborhoods, create great streets
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Create and connect special places
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Connect downtown to the River
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Strengthen downtown as a regional center
?
Expand housing cultural and recreational opportunities
?
Transform Franklin Boulevard into a gateway into downtown
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Capitalize on development opportunities
SECTION B – DOCUMENTS AND EFFORTS THAT REFERENCE DOWNTOWN
15.Cultural Policy Review
Date: 2007
Context: City Council authorized a cultural policy review in the spring of 2005. Funding was approved
for two years in support of the City Council Goal to promote the Arts & Outdoors, which included the
City Council’s endorsement of branding Eugene as the “World’s Greatest City of the Arts Outdoors>”
The City contracted with WolfBrown in June 2006 to conduct the year-long process. The purpose was
to examine current conditions, services, and gaps in the cultural sector, to identify goals and strategies
to strengthen that sector, and to provide options to assist the City in defining its role in support of
Eugene’s arts and culture.
Public Involvement: The consultants: 1) conducted a cultural assessment through over 50 confidential
interviews and a dozen focus groups with representatives of all sectors of the community, 2) Designed
and conducted a public process of community meetings, attended by over 300 individuals, 3)
implemented a “cultural” consensus” survey of Eugene residents’ interests in an priorities for arts and
culture that was completed by almost 2,500 individuals and 4) worked with a specially-appointed
Mayor’s Committee that provided community perspectives and feedback.
Council Involvement: The CPR report was unanimously accepted by the City Council in __.
Downtown Related Outcome: The CPR report provides details of the review and offers a vision, goals
and strategies, and an approach to implementation designed to enhance and strengthen the cultural
sector. Of the report’s five key findings in issue areas, Downtown and the Built Environment related to
art and culture was identified as having the ability to enhance revitalization efforts and highlight the
value Eugene places on arts and culture.
The summary vision for 2017 includes two sentences on downtown: “…Eugene’s downtown is alive
with an appealing mix of creative experiences for people of all ages. The Hult Center, its Resident
Companies, and a thriving gallery district provide a downtown anchor for cultural programming…”
Of the five goals and sixteen strategies that were identified to strengthen and enhance Eugene’s
cultural sector so it can contribute even more to the future vitality of the City, Goal V most relates to
downtown: To integrate arts and culture into the fabric of downtown Eugene and other
neighborhoods as part of a comprehensive strategy of revitalization. The basic strategies of which are
summarized below.
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Enhance public art and culture as a critical catalyst for downtown livability and economic vitality
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Support downtown housing
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Support high quality design, including buildings, streetscapes and signage as downtown draw
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Integrate arts and culture into the fabric of downtown as part of a comprehensive revitalization
strategy
?
Integrate arts and culture into planning and development activities in Eugene’s downtown
?
Establish approaches to cultural development in the downtown that dovetail with community
priorities
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Enhance Eugene’s physical environment through public art in downtown and throughout the City
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Enhance Eugene’s urban environment through the use of architecture and streetscape design,
signage, public spaces, and other amenities
16.Parks, Recreation and Open Space Plans
Date: 2006
Context: The Parks, Recreation & Open Space (PROS) Comprehensive Plan was adopted as an aspirational
and guiding document for the City as it conducts long-range planning for parks, recreation and open space.
The PROS Comprehensive Plan contains, among other things, goals, strategies and performance measures.
The projects identified in the Project and Priority Plan are one way in which the strategies identified in the
PROS Comprehensive Plan can be implemented.
Public Involvement:
Council Involvement: The PROS Project and Priority Plan was adopted by resolution of the Eugene City
Council on May 22, 2006. [The City’s adoption of the PROS Comprehensive Plan was appealed to the
Oregon Land Use Board of Appeals (LUBA) and LUBA remanded the City’s adoption. The PROS
Comprehensive Plan has no legal effect as a land use plan; however, it continues to serve as the City’s
aspirational and guiding parks, recreation and open space document.]
Downtown Related Outcome: The Parks, Recreation & Open Space (PROS) Project and Priority Plan is
an action plan that contains specific project information, including a timeframe for project
implementation and cost estimates. To aid in reviewing the plan, the project information is structured
in several different formats including tables organized by planning area and tables organized by project
type. The Project and Priority Plan also includes maps showing existing and proposed resources for
each planning area and for the entire city.
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Provide significant riverfront and urban open space in Courthouse District
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Acquire land to expand park blocks
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Develop pedestrian improvements to link downtown with Skinner Butte, Shelton McMurphey
Johnson House and riverfront system
17.Mayor’s Committee on Economic Development
Date: 2004
Context: Mayor Torey, with the support of Council, created the Committee on Economic
Development with the charge of a) evaluating the strengths and weaknesses of City policies for
achieving Eugene’s broad economic development goals and b) providing specific recommendations as
to how to best achieve those goals. The Mayor asked the Committee to move quickly to agreement on
a few actions that could be accepted by Council and could have immediate effects on economic
development in Eugene.
Public Involvement: The Mayor appointed 14 community members whose backgrounds represented a
diversity of opinions in Eugene. The Committee also formed subcommittees to discuss specific
economic development tools, including urban renewal.
Council Involvement: Council approved the Mayor’s request to establish the Committee on Economic
Development and accepted the recommendations from the Committee.
Downtown Related Outcome:
?
Support Urban Renewal as an important tool to positively impact economic development and as
an active redevelopment strategy.
SECTION C – OVERARCHING COUNCIL GOALS, POLICIES & VALUES
18.City Council 2009 Vision & Goals
Date: 2009
Context: The Mayor and Council meet annually to establish the overarching vision and goals from
which to determine City policy.
Public Involvement: n/a
Council Involvement: Approved May 2009
Outcome: The Mayor and Council created the vision and goals listed below.
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Vision:
Value all people, encouraging respect and appreciation for diversity, equity, justice, and social
o
well-being. We recognize and appreciate our differences and embrace our common humanity as
the source of our strength;
Be responsible stewards of our physical assets and natural resources. We will sustain our clean air
o
and water, beautiful parks and open spaces, livable and safe neighborhoods, and foster a vibrant
downtown, including a stable infrastructure;
Encourage a strong, sustainable and vibrant economy, fully utilizing our educational and cultural
o
assets, so that every person has an opportunity to achieve financial security.
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Goals:
Safe Community – A community where all people are safe, valued and welcome.
o
Sustainable Development – A community that meets its present environmental, economic and
o
social needs without compromising the ability of future generations to meet their own needs.
Accessible and Thriving Culture and Recreation – A community where arts and outdoors are
o
integral to our social and economic well-being and are available to all.
Effective, Accountable Municipal Government – A government that works openly, collaboratively,
o
and fairly with the community to achieve measurable and positive outcomes and provide effective,
efficient services.
Fair, Stable, and Adequate Financial Resources – A government whose ongoing financial resources
o
are based on a fair and equitable system of revenues and are adequate to maintain and deliver
municipal services.
19.Growth Management Policies
Date: 1998
Context: In the Fall of 1995, the City of Eugene began the Growth Management Study. The purpose of the
study was to conduct a comprehensive review of existing growth management policies shaping our city
and propose options for future growth strategies in the Eugene.
Public Involvement: Since its beginning, the study involved the community in every stage of the process
from "Setting the Agenda" for the study to community-wide discussion on growth management actions
that can be enacted in the future. A series of community forums, city-wide circulated tabloids and surveys
were used at each phase of the project to ensure widespread citizen involvement. The adopted policies
result from extensive public involvement that included a series of workshops, city-wide distributed
tabloids, and random sample surveys. At the last phase of study, Making Decisions, the community was
asked its preferences of four scenarios and a series of actions that could be taken to manage growth in the
future. The preferences of the community are shown in the Scenario Results, Future Actions, and
Demographic Data. These documents can be accessed from the links in the right-hand column.
Council Involvement: On February 2, 1998, the Eugene City Council unanimously adopted 19 Growth
Management Policies to guide how we manage growth in the coming years.
Outcome: The adopted policies are to be used to guide City work programs, the Budget and Capital
Improvement Program (CIP). Though not adopted, a set of Example Actions were included that show
potential means of implementing the adopted policies.
Policy 1 – Support the existing Eugene Urban Growth Boundary by taking actions to increase density and
use existing vacant land and under-used land within the boundary more efficiently.
Policy 2 – Encourage in-fill, mixed-use, redevelopment, and higher density development.
Policy 3 – Encourage a mix of businesses and residential uses downtown using incentives and zoning.
Policy 4 – Improve the appearance of buildings and landscapes.
Policy 5 – Work cooperatively with Metro area partners (Springfield and Lane County) and other nearby
cities to avoid urban sprawl and preserve the rural character in areas outside the urban growth
boundaries.
Policy 6 – Increase density of new housing development while maintaining the character and livability of
individual neighborhoods.
Policy 7 – Provide for a greater variety of housing types.
Policy 8 – Promote construction of affordable housing.
Policy 9 – Mitigate the impacts of new and/or higher density housing, in-fill, and redevelopment on
neighborhoods through design standards, open space and housing maintenance programs, and
continuing historic preservation and neighborhood planning programs.
Policy 10 – Encourage the creation of transportation-efficient land use patterns and implementation of
nodal development concepts.
Policy 11 – Increase the use of alternative modes of transportation by improving the capacity, design,
safety, and convenience of the transit, bicycle, and pedestrian transportation systems.
Policy 12 – Encourage alternatives to the use of single-occupant vehicles through demand management
techniques.
Policy 13 – Focus future street improvements on relieving pressure on the City's most congested roadways
and intersections to maintain an acceptable level of mobility for all modes of transportation.
Policy 14 – Development shall be required to pay the full cost of extending infrastructure and services,
except that the City will examine ways to subsidize the costs of providing infrastructure or offer
other incentives that support higher-density, in-fill, mixed-use, and redevelopment.
Policy 15 – Target publicly-financed infrastructure extensions to support development for higher densities,
in-fill, mixed uses, and nodal development.
Policy 16 – Focus efforts to diversify the local economy and provide family-wage jobs principally by
supporting local, and environmentally-sensitive businesses. Direct available financial and
regulatory incentives to support these efforts.
Policy 17 – Protect and improve air and water quality and protect natural areas of good habitat value
through a variety of means such as better enforcement of existing regulations, new or revised
regulations, or other practices.
Policy 18 – Increase the amount and variety of parks and open spaces.
Policy 19 – Expand City efforts to achieve community-based policing.
20.Sustainable Business Initiative (SBI)
Date: 2006
Context: To help more local firms understand and benefit from the growing field of sustainability, in June
of 2005, Mayor Piercy, with support of the Eugene City Council, launched the Sustainable Business
Initiative (SBI). The purpose of the SBI was to identify, support, and propose deliberate steps that, by 2020,
can make Eugene one of the nation’s most sustainable mid-size communities. Strengthening the economy
by finding ways to support businesses and expand quality jobs that use sustainable measures is the heart
of the strategy. The SBI seeks to build upon the City of Eugene’s sustainability goals and to capitalize on the
community’s long history of outstanding involvement in sustainability activities.
Public Involvement: Mayor Piercy named a 16-member citizen Task Force to lead the SBI. She charged
the group with obtaining ideas from the public and sustainability experts and then making
recommendations to the City Council, the private sector, and other local organizations for retaining,
growing, and creating Triple Bottom Line sustainable businesses and jobs. A 50-person Technical
Advisory Committee assisted the Task Force. Students and faculty from Resource Innovations at the
University of Oregon staffed the SBI.
The Task Force developed their recommendations through an extensive outreach process involving over
750 people. This involved two “open houses,” meetings with numerous community organizations and two
online surveys. In addition, the Task Force held roundtables on the following 12 key topics/sectors.
Council Involvement: The SBI Task Force Report was accepted by the Council on October 23, 2006.
Outcome: The Task Force’s recommendations for the City are listed below.
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Publicly commit to sustainable practices and to businesses that produce sustainable products and
services
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Establish an Office of Sustainability within City government
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Establish a Sustainability Board or Commission
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Adopt a goal of becoming carbon neutral by 2020 and develop a Climate Action Plan
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Purchase and use sustainable practices and local products and services
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Adopt sustainability criteria for decision making, beginning with triple bottom line policy assessments
and purchasing policies
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Adopt goal and develop strategy to achieve zero waste
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Adopt sustainability indicators and a measurement system
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Educate employees
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Provide incentives and awards and remove barriers
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Form partnerships
Support the efforts of the Northwest Energy Education Institute at Lane Community College
o
Convene capital improvement partnerships for large projects such as new hospitals or sports
o
arenas, with the goal of making those projects more sustainable from the inception
21.JEO Regional Economic Development Principles
Date: June 2009
Context: The framework for designing our next economy is a multi-step process and will include input
from industry experts, representatives from various organizations/affiliations and outreach to the broader
community. The Joint Elected Officials Economic Development Task Force (ED Task Force), composed of
members from the City of Eugene Council, City of Springfield Council, and Lane County Board of
Commissioners proposed a framework for a regional economic development plan to better position our
regional economy to take advantage of economic opportunities that align with our area’s assets and
values. The ED Task Force recommended the framework to ensure continued and timely progress on
creating a regional economic development plan.
Public Involvement: The public will be asked to participate in the regional planning effort this fall.
Council Involvement: The Joint Elected Officials approved goals and principles for the regional
economic development plan in June 2009.
Outcome: The approved principles that will guide the development of the region’s next economy are
listed below.
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Healthy Living – Championing businesses and entrepreneurs that promote a healthy, safe, and clean
community while enhancing, protecting, and making wise use of our natural resources.
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Smart Growth – Encourage a culture of entrepreneurship and re-investment into our local community.
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Be Prepared – Develop the region’s physical, social, educational, and workforce infrastructure to meet
the needs of tomorrow.
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Local Independence – Promote local businesses and entrepreneurs that lead our area to a higher level
of economic independence and resilience.
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Regional Identity – Create a stronger economic personality that celebrates our region’s attributes and
values.
ATTACHMENT D
Proposed Downtown Revitalization Process
Tentative Milestones
Oct. 2009
Downtown Strategies
Work session 10/21 – Cross-departmental approach to downtown
strategies (Discussion, modification, revision)
Public Involvement
To include Planning Comm., ERAC, web forum,
additional options
Mid-Nov. 2009
Projects & Tools
Work session – Draft projects and potential tools for implementation
(Discussion, modification, revision)
Public Involvement
To include Sustainability Comm., Downtown Neighborhood Assn,
web forum, others
Mid-Dec. 2009
Recommended Projects & Tools
Work session – Council to recommend specific projects
and tools to use
Public Involvement on tools (could include urban renewal)
Late Jan. 2010
Potential action on tools (could include urban renewal)