HomeMy WebLinkAboutItem C: Downtown Projects
ECC
UGENE ITY OUNCIL
AIS
GENDA TEM UMMARY
Work Session: Downtown Projects
Meeting Date: December 14, 2009 Agenda Item Number: C
Department: Planning & Development Staff Contact: Amanda Nobel Flannery
www.eugene-or.gov Contact Telephone Number: 682-5535
ISSUE STATEMENT
This work session is a continuation of the council’s discussion of downtown economic development
and will specifically focus on downtown projects. The projects described in this Agenda Item
Summary will be a starting point for the work session discussion. The council is asked to comment on
the identified projects and potential tools and to provide direction for a subsequent work session.
BACKGROUND
The council’s discussion of downtown revitalization is part of a larger conversation on local economic
development actions. (See Attachment A for a summary of the 2009 council discussions.) The
overarching goal is to foster a vibrant downtown while boosting the local economy. At the most recent
council work session on October 21, the council approved continuing downtown discussions according
to a revitalization process and requested staff to return with specific projects and potential tools to
implement four strategies for downtown revitalization. (See Attachment B for the process.) The four
strategy areas and the related projects are:
Strategy 1) Jobs and Redevelopment
Lane Community College Downtown Center (Attachment C)
o
Veterans Affairs Clinic (Attachment D)
o
Business Assistance & Housing (Attachment E)
o
Green Infrastructure (Attachment F)
o
Beam Development (Attachment G)
o
Strategy 2) Safety
Coordination, Physical Space, Illegal Behavior and Consequences (Attachment H)
o
Strategy 3) Parking
Rebranding, Easy Payments and Free Parking (Attachment I)
o
Strategy 4) Attractions and Amenities.
Arts and Entertainment District (Attachment J)
o
The eight projects were identified based on the recent downtown collective statements and strategies;
public input from the downtown revitalization survey; prior public involvement; and planning
documents. (See Attachment K for a diagram and Attachments C – J for individual descriptions.) Each
project description includes information on the general background, economic impact, specific City
actions in support of the project, timing, costs, and related policies/goals. Attachment L provides a
summary of possible tools for implementation.
Z:\CMO\2009 Council Agendas\M091214\S091214C.doc
An update on the current implementation of the Great Streets concept in the Downtown Plan is
attached in response to inquiries from elected officials, committee members, and residents. (See
Attachment M.)
RELATED CITY POLICIES
Downtown revitalization and the projects in this AIS are supported by the Downtown Plan, council’s
2009 Vision & Goals, and a number of plans and reports related to downtown.
COUNCIL OPTIONS
1.Solicit public input on the projects, as presented, and bring back a recommendation.
2.Solicit public input on a modified set of projects and bring back a recommendation.
3.Take no action.
CITY MANAGER’S RECOMMENDATION
The City Manager will move forward to solicit public input on projects and bring back a
recommendation, tentatively scheduled for January 13, 2010.
SUGGESTED MOTION
No motion is necessary at this time.
ATTACHMENTS
A.Summary of Council Discussions of Economic Development & Downtown
B.Downtown Revitalization Process
C.Lane Community College Downtown Center – project description
D.Veterans Affairs Clinic – project description
E.Business Assistance & Housing – project description
F.Green Infrastructure – project description
G.Beam Development – project description
H.Coordination, Physical Space, Illegal Behavior and Consequences – project description
I.Rebranding, Easy Payments and Free Parking – project description
J.Arts and Entertainment District – project description
K.Downtown Projects Diagram
L.Summary of Possible Tools for Implementation of Projects
M.Great Streets Update
FOR MORE INFORMATION
Staff Contact: Amanda Nobel Flannery
Telephone: 682-5535
Staff e-mail: amanda.nobelflannery@ci.eugene.or.us
Z:\CMO\2009 Council Agendas\M091214\S091214C.doc
ATTACHMENT A
Summary of Council Discussions of Economic Development & Downtown
Council’s discussion of downtown revitalization is part of a larger conversation on local economic
development actions. Below is a summary of those discussions from 2009.
January 2009:
Council unanimously approved a City of Eugene Mayor and City Council Economic
Development Statement.
April 13 & May 27, 2009:
Council completed an initial review of possible local stimulus actions on
April 13. On May 27, council approved actions on three economic development related items: 1) sale
of surplus City real estate for identified development projects, 2) initiation of amendments to extend
the expiration period for approved land use applications, and 3) consideration of an amendment to the
Downtown Urban Renewal Plan. [On November 9, council approved extending the life of approved
land use applications to help projects that may have stalled during difficult economic conditions. The
ordinance provides a one-time, automatic three-year extension for certain land use applications that
have already gone through a public process and been approved by the City. Council received a memo
on strategies for the sale of surplus property dated December 3.]
July 8, 2009:
Council held a follow-up work session on methods to reinforce existing programs and
businesses downtown and to create a series of stimulus actions to strengthen the City’s role in
community economic development. No formal action was taken; however, council did express interest
in talking about desired downtown outcomes prior to resuming discussion on the various tools
available for achieving those outcomes.
August 10, 2009:
At a workshop, council discussed and categorized desired downtown outcomes
after reviewing a summary of the current downtown-related policies, plans, and prior public
involvement efforts. Following the workshop, staff compiled councilors’ outcomes into collective
statements using the model from the City Council Consensus Workshop Report February 6-7, 2009
prepared by Consensus Associates.
September 14, 2009:
On September 14, council reviewed initial results of a downtown revitalization
survey conducted by Strategy Research Institute. Similar to the survey conducted the prior year for the
road bond, the downtown survey was conducted to provide specific information on the level of
community support for particular policies and actions under consideration. The full set of survey
questions, response percentages, and a sample cross tabulation by council ward were attached to a
memo for council dated October 1.
October 21, 2009:
Council approved continuing downtown discussions according to a set
revitalization process and requested staff to return with specific projects and potential tools to
implement four strategies for downtown revitalization.
ATTACHMENT B
Downtown Revitalization Process
Tentative Milestones
Mid-Dec. 2009
Projects & Tools
Work session – Draft projects and potential tools for implementation
(Discussion, modification, revision)
Public Involvement
st
To include event 1 week of January, web forum, additional options
Recommended Projects & Tools
Mid-Jan. 2010
Work session – Council to recommend specific projects
and tools to use (could include urban renewal)
Public Involvement on tools
To include Sustainability Comm., Downtown Neighborhood Assn,
public event, web forum, additional options
Early Mar. 2010
Final Consideration of Projects
Potential action on tools (could include urban renewal)
ATTACHMENT C
Lane Community College Downtown Center
– project description
GENERAL BACKGROUND
Lane Community College (LCC) is in the planning
stages for a new 80,000 square foot Downtown
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Center. LCC has selected the 10 & Charnelton
Development Site as the preferred location for the
project.
The new facility will house the programs currently
located in LCC’s Downtown Center – continuing
education, non-credit workforce development
programs, English as a Second Language, and Adult
Basic Education. In addition, Career and Technical
Energy Programs, the Business Development Center
and Employee Training, eDev, Senior Companion
Program, and Successful Aging Institute will relocate
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from LCC’s facility at 14 and Willamette. Career
and Technical programs that support training for
“green” jobs such as Energy Management and
Renewable Resources will be relocated from the
main campus to the downtown facility. It is intended
that the multi-use facility will include space for lease by tenants and other community uses. For
example, the Oregon Small Business Development Center Network, hosted by LCC and currently
leasing space from the City of Eugene, will move into the building. The building is projected to have a
100% utilization rate for approximately 16 hours per day, 6 or 7 days a week. A feasibility study
regarding the inclusion of student housing in the building is currently being conducted.
The new building will be a “state of the art” educational building and a learning laboratory for the
Energy Management students to use for experiments and monitoring. LCC is targeting LEED
1
Platinum certification and the Living Building Challenge as standards for the building. Both building
programs include standards which will add to the overall cost of construction but will ultimately
provide significant operating savings to LCC.
To date, LCC has secured approximately $17 million for the project through a local bond measure and
state matching funds. Although the total cost of the project is unknown at this time, the most recent
estimate is $27 million. Because LCC’s operating funds (used to make debt service payments) are
limited, the Downtown Center project is actively seeking alternative, non-debt funding sources.
1
The Living Building Challenge (LBC) was established by the Cascadia Region Green Building Council. LBC goes
beyond LEED Platinum certification in terms of sustainability. To date the Living Building Challenge has not been met by
any single building.
JOBS/ECONOMIC DEVELOPMENT IMPACT
ImpactDescriptionTotal
Temporary Construction Jobs based on cost of construction project, business purchases
298-406
Related Jobsrelated to construction, and employee purchases
Permanent JobsJobs relocated to downtown45+
Job Training ProgramsAt least 6 job training programs servicing 8,000 students
Influx of LCC students and employees will attract new
Indirect Economic & Other
businesses, housing, and related services; exceptional building
Impacts
replaces the current hole and parking lot.
2
Temporary Construction Related Jobs:
Expansion of LCC’s downtown presence will impact
downtown’s economy as well as the regional economy. The benefits to downtown will be realized
beginning with the construction phase of the building. With a projected total investment of $25-35
million, the project will result in as many as 272 to 380 temporary construction jobs estimated to last
18 months and approximately 26 indirect and induced jobs in areas such as production and
transportation of construction materials.
Permanent Jobs:
The new Downtown Center investment will ensure that LCC’s existing,
professional employment base will remain downtown. LCC plans to employ approximately 150
individuals at the new facility, about 45 of these employees will be new or relocated from other college
sites. It is projected that a portion of the LCC building will be occupied by tenants. Specific tenants
are unknown at this time; however, it can be assumed that one employee per 400 square feet would
occupy additional leased space.
Job Training Programs:
The facility will include programs that lead to degrees and/or certificates in
energy management, renewable energy, water conservation, building operations, sustainable building
advising, and building auditing/inspecting. These programs represent some of the fastest growing
career fields in today’s economy, and the new Downtown Center will be well positioned to prepare the
workforce for the rapidly growing green jobs sector. Additionally, core career and technical training
programs offered through the Downtown Center create career pathways, enhanced job skills, and
retraining opportunities for community members. The Downtown Center will offer education and
training in areas such as massage therapy, nutritional therapy, emergency medical technician, fitness
education, AutoCAD, graphics, word processing, and English as a second language.
In the 2008-2009 school year, LCC served 36,909 individuals. Approximately 3,500 of those students
were served through the current LCC downtown center. LCC anticipates serving up to 8,000 students
through the programs that will be housed in the new LCC downtown center. Based on the most
current data available, in the 2007-2008 school year, LCC awarded 738 degrees and certificates. An
average of 84% of LCC’s former career technical students who graduated found employment in jobs
related to their LCC training within nine months. LCC reports that its full-time enrollment grew by
15.7% last year and growth is expected to continue as displaced workers return to college to train for
2
Temporary construction jobs were calculated based on the estimated costs of construction. Staff applied the U.S.
Department of Energy standard: for every $92,000 invested in a project one temporary construction job will be created.
Staff provided the estimated construction costs to the Oregon Employment Department to calculate the number of
temporary construction jobs that would be created by “new” money flowing into the local economy.
the new economy and as high school graduates seek a quality and affordable post-secondary education.
LCC’s programs will have the ability to expand in the downtown building to meet this growing
demand. Therefore, more people will benefit from these programs that advance skills, improve
salaries and wages, and develop businesses.
The living laboratory aspect of the building for the Energy Management Program will further the
national reputation of LCC’s Energy Management program and attract even more students to this
already desirable field. Of the LCC students graduating from the energy programs, 90% find
employment within three months of graduation and earn an annual salary between $48,000 and
$50,000. The cultivation of a significant labor pool of highly-trained energy management specialists is
in Eugene’s best interest. The presence of these programs and the skilled graduates that the program
produces will be assets in attracting new, green industries to Eugene and in advancing the
sustainability of our existing businesses.
Indirect Economic Impacts:
The extensive hours of operation will create both daytime and evening
activity at a key intersection of downtown. Economic opportunities for current and future downtown
businesses will be created as students, employees, and visitors support restaurants, retail, services and
cultural venues.
SPECIFIC CITY ACTIONS
City Action Estimated Cost*
Because LCC’s capital and operating funds
Site Prep/Imps, Permits & SDCs $ 7,500,000
available for this project are limited, resources
Public Safety Station $ 500,000
from Federal, State, and City partnerships are
critical. Described below are potential City
Total $ 8,000,000
actions for the LCC Downtown Center project.
* General estimates based on costs of similar projects
Specifics will be negotiated by the City and
LCC.
1.Site Preparation/Improvements, System Development Charges & Permits
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LCC has selected the 10 & Charnelton Development Site for its downtown campus expansion. Site
constraints, including infrastructure and other impediments, may be present and may need to be
addressed to make it development-ready. The City could pay for permit fees and/or SDCs, as well as
contribute to construction costs. In total these City provided incentives would enhance the feasibility
of the building and help LCC reach its goals for sustainability, high quality design, and a multi-use
facility benefiting the entire community. Beyond the sustainable building features and activity
generated by the new Downtown Center, it will be important for the project to provide a positive
pedestrian experience. The City could consider funding to enhance the public space adjacent to the
building, including art, sidewalk features, landscaping, pedestrian cover, and open space.
2.Public Safety Station
Preliminary discussions are ongoing regarding the need for a downtown public safety station in the
core area of downtown. LCC and the City will explore public uses in the new facility that may also be
possible.
HOW
Project design and construction would be managed by LCC. The City would act in partnership with
LCC to convey ownership of the site, provide input on design, and assist with project costs.
WHEN
LCC selected Gerding Edlen Development Company to be the project manager and has issued a
request for proposals for an architect. LCC would like to have the terms of the property transaction
with the City negotiated by December. Construction is anticipated to start in late 2010 or early 2011,
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for completion no later than 2012. City Council will discuss the 10 and Charnelton Development Site
after the new year.
RELATED POLICIES/GOALS
The new LCC Downtown Center project addresses many goals for Eugene and downtown, including
activity in the core, culture and education, employment and job training, and sustainability. This
project is supported by the Downtown Plan; Downtown Code Amendments; West Broadway Advisory
Committee Recommendations; Downtown Urban Renewal Plan; Central Area Transportation Study;
Downtown Vision; City Council’s Downtown Collective Statements from August 2009; Downtown
Policing Action Plan Team Short-Term Public Safety Strategy Recommendations 2004; Cultural
Policy Review; Mayor’s 2004 Committee on Economic Development; Growth Management Policies;
Sustainable Business Initiative; and JEO’s regional economic development principles.
ATTACHMENT D
Veterans Affairs Clinic – project description
GENERAL BACKGROUND
The Department of Veterans Affairs (VA) is planning
to locate an expanded clinic in leased space in the
Eugene area. Downtown Eugene may be an ideal
area for the clinic because of its central location and
proximity to Lane Transit District’s Eugene Station
and the Greyhound Station. PeaceHealth is poised to
submit a proposal for the use of their clinic property
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at 12 and Willamette. The building is large enough
to accommodate the size desired by the VA (an
estimated 110,000 - 120,000 square feet). The site
also has adequate on-site parking.
JOBS/ECONOMIC DEVELOPMENT IMPACT
ImpactDescriptionTotal
Temporary Construction Jobs related to construction project cost, business purchases related to
148
Related Jobsconstruction, and employee purchases
Permanent JobsJobs relocated to downtown & newly created57-100
Better health services for area residents and influx of businesses and
Indirect Economic Impactsservices related to the clinic's relocation to downtown (jobs from VA 33
permanent job purchases)
1
Temporary Construction Related Jobs:
Retrofitting the downtown PeaceHealth medical clinic into
a modern VA Clinic will result in temporary construction jobs. The estimated construction costs
associated with the VA Clinic project are estimated to be as much as $12 million. The private
investment in this project will result in 120 temporary construction jobs that would last approximately
one year and 28 jobs related to indirect business purchases.
Permanent Jobs:
According to the US Census Bureau’s North American Industry Classification
System (NAICS), a clinic like the proposed VA Clinic project has the potential to create as many as
2
370 jobs. The existing VA Clinic has 57 full-time equivalent (FTE) employees on staff. The new
facility is expected to approximately double the current staff size when it opens in 2012, with an
1
Temporary construction jobs were calculated based on the estimated costs of construction. Staff applied the U.S.
Department of Energy standard: for every $92,000 invested in a project one temporary construction job will be created.
Staff provided the estimated construction costs to the Oregon Employment Department to calculate the number of
temporary construction jobs that would be created by “new” money flowing into the local economy.
2
Employment density of up to one permanent employee for every 400 square feet, with an estimated 148,000 in total
square feet (western section 72,000 sq. ft.; eastern section 69,000 sq. ft.; annex building 7,000 sq. ft.), at full-use the VA
Clinic project would result in as many as 370 jobs.
expectation to add more staff over time. The jobs will include doctors, nurses, pharmacists, lab
technicians, and other medical professionals.
Indirect Economic Impacts:
Currently, the PeaceHealth medical clinic is mostly vacant and not
contributing to the economic growth of downtown. The employees, suppliers, patients, and families
that would come to downtown for the new VA Clinic could all be expected to have a positive
economic impact on nearby businesses. In fact, 33 jobs related to just employee purchases would be
created. Additionally, the area surrounding the VA Clinic could benefit from the development of new
industry clusters related to the clinic. Medical-related businesses and services will be more likely to
locate in the downtown area. Another indirect impact is the improvement to the overall quality of life
for residents and the increase of health care services available throughout Eugene.
SPECIFIC CITY ACTIONS
City Action Estimated Cost*
PeaceHealth anticipates that the Request for
Lighting $ 200,000
Proposals (RFP), once issued, will favor a
Steam Replacement $ 300,000
building with modern systems and sustainable
Tenant Improvements $ 500,000
features. The PeaceHealth clinic is currently
Total $ 1,000,000
comprised of a building that was constructed in
*General estimates based on costs of similar projects
the 1920’s, 1950’s and 1960’s. Substantial
rehabilitation is needed to update the buildings and to potentially make it LEED certified. A new
HVAC system would replace the EWEB-supplied steam system and new energy efficient lighting
would need to be installed. The new clinic will likely include a full pharmacy and laboratory. These
functions may require an extra level of security.
HOW
City assistance, if needed to support the VA locating downtown, would be targeted toward
sustainability improvements through a contract with the building owner, as the VA plans to occupy the
building through a long-term lease.
WHEN
In 2010, the VA is expected to issue an RFP. The successful proposal would allow the VA to occupy
the new location by May 2012 when the lease on the VA’s current clinic ends.
RELATED POLICIES/GOALS
The VA Clinic downtown project is supported by the Downtown Plan (Implementation Strategy D:
Work with local, state and federal offices to locate, remain or expand downtown; Implementation
Strategy F: Work with major medical providers to locate their facilities in and near downtown) and the
Growth Management Policies.
ATTACHMENT E
Business Assistance & Housing
– project description
GENERAL BACKGROUND
The goal of the Business Assistance & Housing project is to strengthen the economic viability for local
businesses, downtown properties, and housing developments. Targeted financial assistance is critically
needed given the effect of the economic downturn on businesses and employment. City actions could
help support investments that would result in additional employment opportunities. Currently,
businesses and property owners need assistance with specific building upgrades to improve the look
and feel of downtown. As the region’s largest employment center, investment in a healthy downtown
supports employment opportunities for the entire community.
In addition to business assistance, housing is essential to the vitality and the character of the downtown
core. People who live downtown, particularly homeowners and long-term renters, become
stakeholders for the health of downtown. The Downtown Plan encourages additional housing units
and acknowledges that market conditions and the higher cost of building housing downtown may
require public sector financial participation.
JOBS/ECONOMIC DEVELOPMENT IMPACT
ImpactsDescriptionTotal
Temporary Construction Jobs based on cost of construction project, business purchases
301
Related Jobsrelated to construction, and employee purchases
472
Permanent JobsJobs based on filling current vacancies in key areas
150
ResidentsAdditional people living downtown
Contribute to a positive perception of the downtown by making
downtown more attractive for visitors and employees; Allow
Indirect Economic Impacts
opportunities for more residents in the downtown area contributing
to the sense of community and investment in the area.
1
Temporary Construction Related Jobs:
Two housing projects will result in approximately 174
temporary construction jobs, 71 of which would be from new money in the economy. Building
improvements of $2 million will result in 20 temporary construction jobs that are estimated to last one
year. Both types of projects, housing construction and building improvements, will also result in 67
indirect jobs driven by business purchases related to these projects. The business assistance and
housing projects will also contribute to the creation of 40 induced jobs based on employee purchases.
1
Temporary construction jobs were calculated based on the estimated costs of construction. Staff applied the U.S.
Department of Energy standard: for every $92,000 invested in a project one temporary construction job will be created.
Staff also provided the estimated construction costs to the Oregon Employment Department to calculate the number of
temporary construction jobs that would be created by “new” money flowing into the local economy.
Permanent Jobs:
Building improvements will help attract businesses and investors to the downtown
area resulting in an ongoing, positive economic stimulus to downtown. Specifically, building
improvements would work toward reducing the retail vacancy to a healthy rate of 3-5%. Currently, an
2
estimated 114,000 square feet of office space and 61,000 square feet of retail space is vacant. Filling
3
these vacancies would result in an estimated 472 jobs in the downtown core.
Residents:
Downtown businesses, restaurants, retail, and cultural venues benefit from an additional
150 residents and their potential expenditures and presence on the streets. Furthermore, the county and
city will benefit from increased property tax revenue in an estimated amount of $140,000 per year. Of
course this tax benefit would be delayed for 10 years if the projects receive the Multiple-Unit Property
Tax Exemption (MUPTE).
Indirect Economic Impacts:
Investment in housing and business assistance programs will contribute
to a positive perception of the downtown by making downtown more attractive for visitors and
employees. The projects will also make it possible for more individuals and families to live in the
downtown area. The presence of new residents will also contribute to the sense of community and
investment in downtown.
SPECIFIC CITY ACTIONS
Unfunded
City Action
Building Improvements:
Interior and exterior
estimate*
improvements to entrances, windows, awnings, and
Building Improvements $ 1,000,000
signage are needed to enhance the pedestrian
SDC/Permit Credit Pool $ 1,000,000
experience, attract additional business activities,
Site Preparation & Improvements $ 1,000,000
increase marketability and attract more customers.
Total $ 3,000,000
Providing assistance with funding, technical
*General estimates in current dollars
information, or financing for building improvements
would directly improve downtown’s image and economic health. All existing businesses, arts-related
businesses, and start-up businesses would be eligible. Interior and exterior improvements estimated at
$100 per square foot will support approximately six projects. Awnings and signage estimated at $300
per foot will assist façade improvements on approximately six block faces.
Housing related projects could include the following two city actions.
Credit Pool for System Development Charges (SDCs) & Permits:
Because there are higher costs to
develop housing in the downtown core, public funds could be used to pay SDC’s and permit fees when
such incentives are needed to help make a project financially feasible.
Site Preparation & Improvements:
Existing utility configuration and environmental conditions
create financial barriers for the development of new housing downtown. Public funds could offset
some of these extraordinary costs such as steam conversion, utility relocation, and environmental
contamination. Public funds could also be used to enhance housing projects by providing pedestrian
amenities, landscaping, open space and other improvements in the public realm. The projected $1
million in public financial participation for housing is scaled to support two mid-rise housing projects
in the downtown core, with the goal of creating approximately 150-200 new housing units within the
next several years.
2
E
stimate is based on interviews with property owners/leasing agents and from informal observations all focused along
West Broadway and Willamette streets.
3
Staff calculated this estimate using the standard of 250 sqft per retail employee and 500 sqft per office employee
HOW
A matching grants program would be created for property owners or tenants to assist with building
improvements. The City could partner in a private housing development or non-profit affordable
housing development and contribute the credit pool and site preparation/improvement funds as a grant.
WHEN
The matching grants program for building improvements could begin immediately and be available
until funds are depleted. With adequate resources and improved market conditions, it is reasonable to
target two new mid-rise housing developments within the next 5-7 years.
RELATED POLICIES/GOALS
Business assistance and improvements to the building stock downtown and the addition of new
housing units in the downtown core is supported by City Council’s Downtown Collective Statements
August 2009; Downtown Plan; West Broadway Advisory Committee Recommendations; Park Blocks
Master Plan; Central Area Transportation Study; Downtown Vision; Cultural Policy Review; and
Growth Management Policies.
ATTACHMENT F
Green Infrastructure
– project description
GENERAL BACKGROUND
The goal of the Green Infrastructure project is to increase the energy
efficiency and economic competitiveness of downtown properties.
Businesses and property owners need assistance with specific building
upgrades, such as steam conversion to improve the functionality of
operating downtown. Targeted financial is especially needed given the
effect of the economic downturn on the availability of commercial financing.
The State of Oregon is actively working to be a national leader in the
electric vehicle industry. The City of Eugene is a partner in the State’s push
to add 100% electric vehicles, as well as supporting infrastructures (such as
charging stations), to communities. The current focus is in “electrifying” the
I-5 corridor, from Eugene to Portland, with opportunities for local action to
assist the effort.
JOBS/ECONOMIC DEVELOPMENT IMPACT
Impact Description Total
Temporary Construction Jobs based on cost of construction, business purchases related
33
Related Jobsto construction, and employee purchases
180,000 therms
Energy SavingsSaved from steam conversion annually18 billion BTUs
$896,000
Reduced operating costs for businesses; Supports downtown
Indirect Economic Impactsas a Green District; Encouragement of electric vehicle related
business
1
Temporary Construction Related Jobs:
With a projected total investment of $2 million, the Green
Infrastructure project will result in as many as 22 temporary construction jobs estimated to last 18
months. In addition to the temporary construction jobs, the construction phase of the project will also
create jobs that support the construction industry such as production and transportation of construction
materials (a total of 11 indirect and induced jobs).
Energy Savings:
Once complete, the energy efficiency of the newer systems will reduce utility costs
for operation. EWEB estimates that in the downtown area, converting to a gas system will reduce
2
annual therms by 180,000, BTU’s by 18 billion, and costs by $896,000.
Indirect Economic Impacts:
Energy efficiency projects supported by the City will help to attract
businesses and investors to the downtown area resulting in an ongoing, positive economic stimulus to
downtown. A focus on supporting redevelopment of existing structures will enhance the density of
commercial activity in the core area.
1
Temporary construction jobs were calculated based on the estimated costs of construction. Staff applied the U.S.
Department of Energy standard: for every $92,000 invested in a project one temporary construction job will be created.
Staff also provided the estimated construction costs to the Oregon Employment Department to calculate the number of
temporary construction jobs that would be created by “new” money flowing into the local economy.
2
Project savings is the difference in annual steam cost and the cost of natural gas after transition.
The number of jobs created and energy saved from the electric vehicle charging stations have not been
determined. Each station, whether located at home or in public, will require trade skills to safely
operate. The introduction of electric vehicles is also spurring related industries in the region stretching
from Portland to Eugene and within the metro areas themselves. Some of these related industries
include the introduction of other electric vehicles, battery technology development, and electric vehicle
infrastructure and component manufacturing.
SPECIFIC CITY ACTIONS
Unfunded
City Action Funded
Energy Efficiency:
Energy efficient upgrades
estimate*
and steam conversion are needed for
Energy Efficiency $ 300,000 $ 1,000,000
downtown properties. Almost 70 privately
Vehicle Charging Stations $ 52,600 $ 250,000
owned buildings downtown currently rely on
Total $ 352,600 $ 1,250,000
EWEB’s aging steam infrastructure, which is
*General estimates in current dollars
planned for decommission by June 2012. (Of
those, 25 non-city buildings are within the Downtown Urban Renewal District.) Although energy
savings result from steam conversion, the cost is quite significant, estimated at $19.6 million
(estimated at $2.85 million for conversion of the 25 Downtown District properties). To further add to
this expense, the cost of steam operation increases for the remaining customers as each customer
leaves the steam system. The City could collaborate with EWEB, who is already working with the
Oregon Department of Energy, to secure financing options for building owners.
Other green upgrades could also decrease occupancy costs and improve the appeal of downtown
buildings. EWEB offers business customers rebates and a streamlined way to upgrade lighting
systems, equipment, and windows with energy efficient products. City resources could be coordinated
with EWEB to increase the number of upgrades completed in the downtown core.
The cost range for steam conversion is $2.70 to $7.00 per square foot, typically $50,000 to $100,000
per building. Other green upgrades would depend on specific building needs and opportunities for
coordination with EWEB. The City has received $300,000 from the Federal Department of Energy for
a downtown building retrofit loan program through the Energy Efficiency and Conservation Block
Grant (Downtown Retrofit Program). An additional $1 million in funds for energy upgrades would
accommodate less than half of the estimate for steam conversion in the downtown core.
Vehicle Charging:
With a grant from U.S. Department of Energy, Nissan and Electric Transportation
Engineering Corporation will introduce 1,000 Nissan Leafs (first mass produced 100% electric
vehicle) and 2,000 charging stations for the vehicles in December 2010 to I-5 corridor communities,
from Eugene to Portland. The Eugene/Springfield metro area is expected to receive about 100
charging stations for public use (on public and private property). Determining optimal locations will
be critical, as each publicly available charging station will require proper connection to the power grid.
An Oregon Transportation and Education Research Consortium grant will assist with an electric
vehicle community needs assessment for the region. Although, the final estimate for local
infrastructure costs has not yet been determined by the entity that receives the funding, $250,000 is the
current place holder for an estimated 25 stations in the downtown core. (Each station is estimated to
cost $10,000 with the potential for an ETEC/Nissan grant to fund up to 50%.)
HOW
A matching grants program would be created for property owners or tenants for green upgrades. (The
grants would be coordinated with other funding sources available through EWEB.) For vehicle
charging, the University of Oregon’s Community Planning Workshop will help determine optimal
locations for the publicly available electric charging stations. The City of Eugene is a partner with
Community Planning Workshop on the project.
WHEN
Energy efficiency upgrades through the funded Downtown Retrofit Program are anticipated to begin
by the spring. Upgrades using other funds could begin at that same time and would be available until
the funds are depleted. Vehicle charging stations could be added in installments over the next one to
three years. A requirement of the federal grant is that the majority of the stations be installed by fall
2010.
RELATED POLICIES/GOALS
The Green Infrastructure project is supported by past public involvement and policy documents
including the Sustainable Business Initiative; the Downtown Plan, the City Council 2009 Vision and
Goals; and the Downtown and Riverfront urban renewal plans.
ATTACHMENT G
Beam Development
at Willamette & Broadway– project description
GENERAL BACKGROUND
Beam Development owns the Centre Court building
and adjacent vacant lot on the southwest corner of
Broadway and Willamette. As will be described in
detail at the December 14 work session, Beam has
proposed to develop the project in phases. The first
phase would be to rehabilitate the building for office
and retail. The second phase would be to develop the
adjacent vacant lot.
The Centre Court Building is at the intersection of two
Great Streets, the primary crossroads of the urban
center. Currently, the vacant condition of this building
appears as a symbol of the economic conditions
downtown. For this reason, rehabilitation of the Centre
Court is a community priority and a critical piece in
the forward momentum for a revitalized downtown.
The Urban Renewal Agency and Beam Development
signed a Purchase and Sale Agreement (PSA) in May 2008 for Beam’s purchase of the Centre Court
building and adjacent vacant parcel, and the Washburne Building. Beam purchased all three properties
in July 2008. City staff has worked with Beam since that time to structure a financially viable project,
using a combination of federal and local funds. In November, Beam proposed to move forward with
the Centre Court, and to include the new construction in the vacant site as a second phase. Beam also
began interior work including hazardous materials abatement from the building. They anticipate
submitting building permits for interior demolition in winter 2010 and construction permits in spring
2010. The rehabilitation is expected to include quality materials that reinforce the historic character of
this prominent building.
JOBS/ECONOMIC DEVELOPMENT IMPACT
ImpactDescriptionTotal
Jobs based on cost of renovating and converting the existing Centre
Temporary Construction
Court building, business purchases related to construction, and 270
Related Jobs
employee purchases
Permanent JobsJobs based on phase 1 (Centre Court rehabilitation)192
Brings a key corner in downtown back to life, encouraging new
Indirect Economic Impacts
business and attracting visitors.
1
Temporary Construction Related Jobs
: Based on the estimated cost of the project, 184 temporary
construction jobs would be created, 64 of which would be from new money in the economy. The
1
Temporary construction jobs were calculated based on the estimated costs of construction. Staff applied the U.S.
Department of Energy standard: for every $92,000 invested in a project one temporary construction job will be created.
Staff also provided the estimated construction costs to the Oregon Employment Department to calculate the number of
temporary construction jobs that would be created by “new” money flowing into the local economy.
project will also result in 67 indirect jobs driven by business purchases related to these projects. They
will also contribute to the creation of 19 induced jobs based on employee purchases.
Permanent Jobs
: Based on industry employment standards for office and retail an estimated 192
permanent jobs will occupy the completed Centre Court building.
Indirect Economic Impacts:
The rehabilitation of the Centre Court brings a key corner in downtown
back to life. The newly rehabbed building will enhance the downtown economically and aesthetically,
and attract new businesses and area visitors to downtown.
SPECIFIC CITY ACTIONS
City Action Estimated Cost
To finance the Centre Court rehabilitation, the City
Construction Financing $ 6,504,000
would provide federal funds from the Department of
Total $ 6,504,000
Housing and Urban Development Section 108 (HUD
108) loans and Brownfield Economic Development Initiative (BEDI) grant in the amount of
$6,504,000 (assuming the application process is successful, as is anticipated). Private investment will
be approximately $735,000.
HOW
Project design and construction would be managed by Beam. The City would act in partnership with
Beam to provide input on design and assistance with construction financing.
WHEN
Council is scheduled to consider amendments to the Purchase and Sale Agreement on December 14.
Council will hold a public hearing on the use of HUD 108 funds on December 14. Following the
hearing and public comment period, council would need to consider a resolution authorizing official
application for the federal funds. HUD could then make a decision at the end of January with funds
available by the end of February. Beam would start construction by in early 2010 and complete
occupancy by early 2011.
RELATED POLICIES/GOALS
Business assistance and improvements to the building stock downtown is supported by City Council’s
Downtown Collective Statements August 2009; Downtown Plan; West Broadway Advisory
Committee Recommendations; Park Blocks Master Plan; Central Area Transportation Study;
Downtown Vision; Cultural Policy Review; and Growth Management Policies.
ATTACHMENT H
Coordination, Physical Space, Illegal Behavior & Consequences
– project description
GENERAL BACKGROUND
Safety is a cornerstone to fostering a vibrant downtown. All efforts to
revitalize and redevelop the downtown depend on a strategy to enhance real
and perceived public safety. The City has formed a broad-based Downtown
Public Safety Task Team to explore new approaches to downtown safety. In
November 2009, the Task Team was convened jointly by the Eugene Police
Department and the City Planning and Development Department in
recognition of the vital link between safety and other redevelopment efforts.
The Task Team will hold its final meeting on December 16 and soon report
their findings to the City Executive Managers who will then make
recommendations to the City Council.
JOBS/ECONOMIC DEVELOPMENT IMPACT
ImpactsDescription
Safety contributes to an active and economically vital downtown. Improvements to
Economic impactsexisting safety activities and related amenities in the downtown support downtown
businesses and contribute to the overall positive experience of visitors.
SPECIFIC CITY ACTIONS
An increased police and security presence Unfunded
Item Funded
estimate
downtown, coordination of existing
Coordination of Services & Planning ? ?
services and physical modifications to the
Accountability & Consequences ? ?
downtown area will improve safety and
Physical Space/Environment ? ?
establish an environment that makes the
Illegal & Unpleasant Behaviors ? ?
downtown a safe and welcoming place for
all community members. The Task Team
Cost information will be available once the Task Team
completes its recommendations.
has identified four key themes to address
safety issues: 1) coordination of services
and/or a coordinated plan, 2) accountability and consequences, 3) physical space and environment, and
4) illegal and unpleasant behaviors. Below is a brief summary of the theme area and several example
city actions that have been discussed at Task Team meetings, thus far.
1.Coordination of Services & Planning
:
The need to coordinate services with safety providers and stakeholders is a critical component of
the strategy to improve downtown safety. The Task Team has identified the need for improved
communication between all of the private and public security groups, development of an “Umbrella
Concept” to overlay police officers and security providers for maximum coverage of key trouble
areas, better coordination of event programming to draw more people to downtown Eugene
(addressed in the Arts & Entertainment District project description) and the possibility of focusing
some of the City’s Human Service Contributions to downtown issues.
2.Accountability & Consequences:
Many of the strategies under consideration by the Task Team include some degree of enhanced
police presence in the downtown area to decrease crime and unpleasant behaviors and increase the
perception of safety for community members. Some of the proposed strategies include: the
establishment and staffing of a downtown public safety station to coordinate bike and foot patrol
officers as well as security personnel and crime prevention experts (addressed in the LCC
Downtown Center project description); expanding the number of downtown patrol officers,
especially during night-time hours; extending the authority for citations and/or complaints to
security personnel; and researching the possibility of creating downtown work crews sentenced in
Municipal Court to work in the downtown area.
3.Physical Space & Environment:
Strategies for the physical space and environment theme area include improvements to lighting and
the addition of seasonal lights at other times of the year; improved cleanliness such as more
frequent power washing of streets, increased litter and waste pick-up as well as bio-hazard
removal; resolving the public restroom debates; and the establishment of a arts and entertainment
district to increase activities in the area (addressed in the Arts & Entertainment District project
description).
4.Illegal & Unpleasant Behaviors:
Strategies under consideration to address illegal and unpleasant behavior include more parole and
probation officers downtown and the use of more safety-zone exclusions; housing answers for
chronic offenders, especially people with mental illness and/or alcoholism; coordinated efforts to
increase jail space options; crime reduction focused on chronic offenders; reducing the number of
people supporting panhandlers; and programs to encourage people on the street to respect their own
community and change negative behaviors.
HOW & WHEN
The Downtown Safety Task Team will hold a final meeting on December 16, 2009. Staff will refine
the strategies, adding cost estimates and alternative funding possibilities. Finalized strategies will be
forwarded to the executive managers for their consideration. The executive managers should receive
the finalized strategy recommendations by the first part of January. The executive managers will then
consider these strategies in the FY11 budget process and will determine a process to provide City
Council with the results of the Task Team’s work.
RELATED POLICIES/GOALS
Downtown safety is supported by past public involvement and policy documents including several of
the Council’s 2009 vision and goals on Neighborhood Empowerment, Arts and Outdoors, and
initiatives concerning Police, Homelessness, Downtown, and Sustainability. Public safety strategies
are supported by the Downtown Plan, Central Area Transportation Studies, JEO Regional Economic
Development Principles, and Growth Management Policies.
ATTACHMENT I
Rebranding, Easy Payments & Free Parking
– project description
GENERAL BACKGROUND
The City of Eugene’s Parking Services program manages downtown, campus, and
neighborhood parking, including the operation of off-street parking facilities, code
enforcement, and Municipal Court services. The program also contributes to the General
Fund, pays debt service, and strategically manages the long-term parking needs of the
community.
Currently there are 15,000 downtown parking spaces, 1,000 of which are on-
street spaces. With approximately 14,000 people working downtown, the
availability of on-street customer parking is a concern for downtown
businesses. Additionally, City Parking Services does not have a clear and
unified system to help downtown visitors locate parking facilities and
understand the free parking program, the business parking validation
program, or how economically competitive the City’s hourly and monthly
parking rates are relative to other downtown parking operators. A year ago,
the city council established a subcommittee to work on downtown parking issues and to support the
broader goal of creating a vibrant downtown. Last August, the Downtown Parking Subcommittee
reviewed parking ideas and options that could readily be implemented to spur greater use, draw more
people, and leverage economic opportunities in downtown.
JOBS/ECONOMIC DEVELOPMENT IMPACT
ImpactsDescription
The availability of parking contributes to a safe, active, and economically vital
downtown. Improvements to existing parking and related amenities in the downtown
Economic impacts
support downtown businesses, contribute to the overall positive experience of visitors,
and allow employers with a large employee base to locate downtown.
Parking is a development tool that integrates with the vision of an active and vibrant downtown. New
and existing public parking can be used to support desired private and public development.
Appropriately managed parking encourages downtown business and cultural activities, and creates a
positive experience and perception of downtown. A strategic approach to parking management
requires a balance of competing priorities. Parking must be perceived by users as easy to locate and
readily available. At the same time, businesses require frequent parking space turnover, especially in
key locations, such as on-street spaces. Management strategies include coordinating the type and
location of parking, hours of enforcement, rates, and signage.
Parking is an economic development resource for downtown businesses. The availability of bulk
parking permits for spaces in city owned garages supports larger employers, like Enterprise which
currently employs 300 people, to locate their offices downtown. On-street parking spaces directly tie to
the success of downtown businesses that rely on steady customer demand. On-street parking spaces
represent just 6% of the total number of downtown parking spaces. Coupled with the downtown
parking exemption that allows a business to not provide on-site parking, on-street parking is very
important and valuable to commercial activity. The City of Fort Collins estimates that a parking space
in front of a retail establishment can directly contribute up to $300,000 in gross revenue per year.
SPECIFIC CITY ACTIONS
Unfunded
City Action
Rebrand the Downtown Parking System:
A consistent brand or
Estimate*
image helps visitors find and remember downtown parking
Rebranding $ 500,000
services. Portland’s SmartPark System and Vancouver, B.C.’s
Easy Payments $ 100,000
Free Parking $ 200,000
EasyPark have had great success through brand identification.
City parking lots and structures would be clearly visible to
Total $ 800,000
motorists, as well as hours of operation, costs, and parking
*General placeholders
options. Currently, the City parking system is often confused with
other private parking operators. The City of Eugene operates the majority of the parking structures in
downtown Eugene. Improving wayfinding signs and using consistent signage at all City parking
facilities would increase their accessibility and help promote the City’s parking services, which offer
st
business parking validation, 1 Hour Free parking, and evening and weekend free parking. (In
downtown Portland, the launch of the SmartPark brand resulted in a revenue increase of 30%.)
Specific action steps are to (1) create an easy to identify image for the City’s parking services, (2)
market the parking program, which already includes 1st Hour Free and Free Saturdays/Sundays in
garages, and parking validation by downtown businesses, and (3) create a clear and unified system to
help downtown visitors find City garages (wayfinding), We have completed step one with the brand
of “Epark – Its Easy, Economical, and Eugene.” The estimated cost for rebranding the parking system
downtown is between $500,000 and $1 million, including garage signs, painting and garage
appearance improvement, and street signs.
Easy Payments:
Many other municipal parking operations have experienced higher customer
satisfaction and an increased use of parking when the payment transaction is as easy as possible.
When credit card or pay by cell phone options are presented to customers, the payment transaction
happens quickly and customers continue to their destination. Easy payment technologies increase the
use of parking spaces and therefore increase revenue. The cities of Portland and Boulder have
experienced an over 40% increase in on-street revenue after installing multi-space, credit card meters.
These systems, however, do increase operating expenses, including maintenance, software licenses,
merchant credit card fees, and cellular connections. The estimated cost for easy payment
improvements is $75,000 to $200,000.
st
Free Parking:
The City’s current 1 Hour Free Parking, Business Parking Validation, and free
evenings and weekend parking are popular programs that are frequently used by the public. Additional
ideas for downtown parking incentives are described below and are estimated to reduce parking
revenue by $125,000 to $1 million. (In FY09, all downtown on-street meters generated $680,000.)
?
First ticket is free! – Give a warning parking ticket for the first parking violation.
Subsequent tickets, within the next six months, would include fines that increased with each
ticket. The City of Fort Collins, Colorado calls the first ticket an “Oopps” ticket. The system
resets itself if the vehicle is parking ticket free for six-months. The impact of this policy change
is a citation revenue loss of $125,000.
?
Sprinkle “Customer 10 Minute Parking” around downtown – This option would add 10
minute customer parking spaces around downtown to support businesses’ need for parking space
turnover. Enforcement of 10 minute parking zones would be challenging.
?
Free downtown parking during holidays or targeted dates – In partnership with
downtown businesses, create guidelines and a marketing plan for free parking during the
holidays and targeted dates to support downtown businesses. (The current holiday parking is
one such example of this option.)
HOW
City actions described above and would be coordinated with Downtown Eugene, Inc., as appropriate.
WHEN
Staff can implement strategies and projects over time as per City Manager directive and appropriate
timing.
RELATED POLICIES/GOALS
Improvements to downtown parking is supported by City Council’s 2009 goals and vision; City
Council’s Downtown Collective Statements August 2009; Eugene City Code 9.6410 (4) – Downtown
Parking Exempt Zone; the Downtown Plan; the Central Area Transportation Study; the Growth
Management Policies.
ATTACHMENT J
Arts & Entertainment District
– project information
GENERAL BACKGROUND
Arts, entertainment, and cultural activities make a
significant contribution to a thriving downtown and
to a healthy local economy. Currently, downtown
Eugene is home to a wide array of entertainment
options including: theater, dance, concerts, art
galleries, and restaurants. Most of these are located
along Willamette and Broadway or take place in the
Park Blocks. With these great foundations in arts
and entertainment, a well-defined Arts and
entertainment District with a mix of venues and
activities would take downtown’s existing activities
to the next level and attract more visitors and foster
community pride.
Lord Leebrick Theatre Company’s property purchase
along West Broadway and the success of The Shedd
Institute at the eastern end of Broadway provide
significant cultural bookends for this key downtown street. Organizations such as DIVA, local
galleries and restaurants provide destinations and desired activity in between. Similarly, the Hult
Center and the McDonald Theatre and the galleries in between on Willamette provide downtown
destinations for residents and visitors in our community.
The initiation and support of an Arts and Entertainment District along Broadway and
Willamette, and support for the Park Blocks activities would tap the potential of
these events and venues to characterize downtown as a rich arts and culture city
center. An Arts and Entertainment District in downtown would encompass
thth
Broadway, from Charnelton to High Street, and Willamette from 7 to 11 avenues.
Creating an Arts and Entertainment District requires a concerted, collaborative effort to support and
sustain the programs, events, and accessory uses.
In conjunction with the Arts and Entertainment district, improvements to the Park Blocks and
expansion of available space will support a cornerstone of downtown activity and one of the most
significant public event venues in the city. The Park Blocks are the historic center and most
identifiable public space in downtown. For the past few years, the Farmer’s Market has expressed a
need and desire to expand its offerings to maintain financial viability and potentially operate year-
round.
JOBS/ECONOMIC IMPACTS
ImpactDescription
Jobs created within the arts and entertainment sector itself as well as hotel,
Permanent Jobs
restaurant, and retail jobs supported by visitors to events and performances.
Jobs created by new businesses and professionals attracted to the downtown
Indirect Economic Impacts
because of a large offering of art and culture activities.
The arts and culture sector is a growth industry that supports jobs, generates government revenue, and
1
is the cornerstone of tourism. An art district in the downtown will contribute to a positive public
image; business, community, and cultural diversity; and the tax revenue base.
According to a study by the US Department of Agriculture, the national average of annual sales at
farmers’ markets across the country is $312,000. This national average is thought to be low, and
2
Eugene’s markets are actually considered larger than the average farmers’ market. Money spent at a
farmers’ market supports small and medium sized growers in the region who oftentimes are not able to
market their produce to larger venues. In many cases, a farmers’ market provides supplemental
income or is the small or medium-sized farmer’s sole source of income.
3
Permanent Jobs:
Currently in Eugene, 617 arts and culture related businesses provide 2,891 jobs.
The majority of these jobs and businesses are clustered in downtown. However, arts and entertainment
related businesses do more than provide permanent jobs within that industry. The events and
performances sponsored by the arts and culture sector attract visitors to the downtown whose
purchases cause rippling economic effects in other sectors. Downtown restaurants, hotels, parking
garages, and retail stores all experience positive economic benefits from visitors to arts and culture
related events. In turn, downtown businesses are able to retain their employees and to expand their
businesses.
Indirect Economic Impacts:
A vibrant arts and entertainment community is good for local
businesses. By improving the quality and livability of downtown with the addition of a designated
Arts and Entertainment District, downtown will become more attractive to companies considering
relocation. In this way, supporting the District may attract additional sources of revenue and
contribute to the overall economic vitality of the area.
SPECIFIC CITY ACTIONS
Signage & Wayfinding
: The Arts and
Unfunded
City Action Funded
Entertainment District needs a distinct,
Estimate
identifiable character to serve as a local
Signage & Wayfinding - $ 150,000
destination, coordinate marketing efforts,
Public Art - $ 300,000
and draw visitors to downtown. Overall
Public Amenities & Infrastructure - $ 250,000
concept design and installation at key
Park Blocks Improvements - $ 300,000
locations would cost approximately
Farmers’ Market Expansion - $ 4,100,000
$150,000. Signage for individual
Programming $ 15,000 $ 50,000
businesses could be coordinated with the
Total $ 15,000 $ 5,150,000
wayfinding system.
*General estimates in current dollars
Public Art:
The installation of additional public art downtown would allow a creative identity and
image to define the District and reinforce Eugene’s distinctive community character. Selection of the
pieces would be determined by the City’s Public Art Committee and coordinated with the Public Arts
Master Plan. Primary locations for the pieces would be along Willamette and Broadway and in the
1
Americans for the Arts, Economic Impacts
http://www.artsusa.org/information_services/research/services/economic_impact/default.asp
2
This statement is based on information from Larry Lev, a professor in Oregon State University’s Department of
Agricultural and Resource Economics.
3
This statement is based on a presentation by Randy Cohen of Americans for the Arts. (11/6/09, Hult Center for the
Performing Arts)
Park Blocks. The identified amount of $300,000 would purchase and install an estimated five works of
public art.
Public Amenities & Infrastructure:
Improvements to sidewalk and plaza comfort are envisioned to
provide an inviting and safe downtown environment. The identified amount of $250,000 would
concentrate on careful additions or upgrades to lighting, landscaping, signage, benches, and paving.
Expenditures for improvements to Broadway Plaza could include temporary installations from May to
September to support “summer in downtown” attractions, enliven the space, and compliment other
efforts in the downtown core.
Park Blocks Improvements & Farmers’ Market Expansion:
Improvements to the Park Blocks
reinforce the continued use of a signature downtown destination. An investment in improvements to
the Park Blocks the amount of $300,000 would include a covered stage and lighting to provide a year-
round location for downtown venues and attractions. In conjunction with the identified amount for
public art, a child-friendly sculpture or interactive water feature could be installed in the Park Blocks
for a family-friendly destination. Additionally, $4,100,000 is estimated for the purchase and
demolition of the Lane County-owned “butterfly” parking lot that is ideally located for an expanded
Farmers’ Market and could provide a year-round venue.
Programming:
Programming provides a coordinated and strategic approach to enhance the image of
downtown as a safe and welcoming destination, supporting downtown businesses, enlivening public
spaces, celebrating the unique assets of downtown, and engaging the community through participation
in events. Currently, $15,000 is budgeted for annual programming. An additional $50,000 would
support programming, marketing, and staging events throughout the year.
HOW
Public art selection and installation would be coordinated through the City’s Public Arts Committee.
Expansion of the Farmers’ Market would need to be coordinated with Lane County and the Farmers’
Market.
WHEN
Projects would be prioritized over an estimated one to five year period, with public art purchases
occurring annually.
RELATED POLICIES/GOALS
The Arts and Entertainment District concept is supported by public involvement efforts and policy
documents including the Downtown Plan, the Cultural Policy Review, and the West Broadway
Advisory Committee Recommendations. The Great Streets concept, the backbone of the Arts and
Entertainment District along Broadway and Willamette, is an element of the Downtown Plan, adopted
in 2004. Adopted policies support connecting special places downtown and reinforcing the creative,
distinct culture of downtown as the cultural center for the city and the region.
ATTACHMENT K
Potential Projects
The eight potential projects are grounded in the recent downtown collective statements and strategies; public input from the downtown
revitalization survey; prior public involvement; and planning documents. They are designed to contribute to boosting the local economy
and fostering a vibrant downtown through the four downtown strategies (jobs and redevelopment, safety, parking, and attractions and
amenities). The projects shown below will serve as a starting point for public and council discussions and may be expanded or
contracted based on future conversations.
Foster a Vibrant
Downtown
& Boost Local Economy
Jobs & Redevelopment Attractions
Safety Parking
Strategy & Amenities
Strategy Strategy
Strategy
Green Beam / Coordination, Physical Space, Rebranding, Arts &
LCC VA Business Assistance
Infrastructure Centre Court Illegal Behavior & Easy Payments, Entertainment
Clinic & Housing
Consequences & Free Parking District
ATTACHMENT L
Possible Tools for Implementation of Projects
Below is a short description of possible tools that could be used to implement desired downtown
projects. Where applicable, the description includes information on specific requirements or
limitations for each tool.
Bond Financing
Voter approved General Obligation bonds could be used for capital improvements that meet
constitutional and statutory requirements. A property tax levy would be used to repay the bonds.
Other types of bond financing may be used where an identified source of repayment is available.
For example, a bond issued to assist with the VA clinic project could be repaid through VA lease
revenue.
Downtown Urban Renewal Funds
Downtown Urban Renewal funds (loans and grants) could be used to fund capital improvements
and program administration. Funds could also be used to replace capital improvement funds in
other city accounts (like parking, Atrium, Hult, etc.) that would then free-up funds that could be
contributed to the General Fund for other uses. An example of another use would be for police.
However, the District currently has insufficient funds to cover the projects described.
Facility Reserve
Facility reserve is a potential source for a downtown safety station.
Federal Housing-Related Funds
Affordable housing developments could be eligible for Federal Community Development Block
Grant and HOME funds.
Funds from Increased Revenue
A few specific examples related to downtown include: increased marketing of City parking
options to attract parking customers to parking locations, or parking system rate increases or
changes to free and bulk parking programs.
General Fund Service Reprioritization
General Fund service reprioritization could be used to fund or to supplement funds for identified
projects.
Grants & Donations
Grants and donations may be available to supplement the purchase of public art, to provide
additional funding for vehicle charging, and for energy related costs. For example, EWEB and
the City are applying for more federal funds from the Department of Energy that would provide
an additional $1 million in funding for steam conversion. (DOE anticipates notifying applicants
selected for award by March 15, 2010 and making awards by May 15, 2010.)
HUD 108/BEDI
Federal loan from the department of Housing and Urban Development and federal grant from the
Brownfield Economic Development Initiative (collectively the “HUD 108/BEDI funds”) –
currently slated for the Beam project on Willamette and Broadway (access to funds requires an
application process: public comment period, public hearing at council, council resolution, HUD
review and approval by end of January, HUD funding by end of February).
Human Services Commission Funds
Work with HSC to re-prioritize existing resources to contribute to downtown safety.
Local Option Tax Levy
Local option tax levy could be used for capital items or programming.
Sale of Assets for One-Time Funding
Sale of City owned assets could generate one-time funding. An example is the sale of parking
assets.
Transportation or Public Works Funds
Limited transportation or Public Works funds may be available to supplement improvements for
sidewalks and plazas.
A note about tax exemptions: Tax exemptions support desired outcomes like job creation and
housing development. However, tax exemptions do not provide a source of funds for desired
projects. For example, the Multiple-Unit Property Tax Exemption (MUPTE) or the Vertical
Housing Tax Exemption both support housing downtown, although neither provides a source for
paying expenses like SDCs/permits or site preparation.
ATTACHMENT M
Great Streets – Update
Great streets are special places that transcend a transportation function and become destinations in
themselves. The Great Streets concept helps connect special places, concentrate investment and
activity, and characterize our downtown as an active and inviting city center. When the Downtown
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Plan was adopted in 2004, four Great Street were identified (Willamette, Broadway, 8, and 5) based
on historical importance, development pattern and redevelopment opportunities. Willamette and
thth
Broadway are oriented to cultural activities and retail; 5 is retail focused, and 8leads from
downtown to the Willamette River. The Great Streets concept was one of the most widely supported
ideas to emerge from the Downtown Vision project and is a key feature of the adopted policies and
aspirational goals of the Downtown Plan. The concept continues to guide decisions and discussions on
the future of downtown.
The proposed downtown revitalization projects reinforce the Great Streets concept and take advantage
of existing investment and current momentum for redevelopment. For example, the Arts &
Entertainment District project works to establish a creative, active pedestrian area on Willamette and
Broadway. Other projects, including those located on other streets, will also positively impact
activities and development potential along the Great Streets.
Elected officials, committee members, and residents have asked about the current implementation of
the Great Streets concept, specifically related to government office space. While moving City offices
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away from 8 does not contribute to the concept of 8 as a civic street, this action could be seen as an
interim step, potentially reusing the existing City Hall for publicly supported uses. In addition, efforts
to support the Park Blocks, through improvements, activities, and expansion reinforce the civic
presence along this key street. The importance of 8th and potentially 5th avenues reaching to the river,
and the role of the other Great Streets continue to be supported by the community and a viable
decision-making framework to focus investment, stimulate desired activity and revitalize downtown.