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Ronald ReaganÕs approach in 1982 was a classic example ofchanged the rules of the budget game. His success has inspired <br />others to follow. The City of Spokane and Snohomish County, in <br />making the budget ÒworkÓ by working the assumptions. To justify <br />massive tax cuts, his budget director, David Stockman, forecast 5Washington, the cities of Azusa and Los Angeles, in California, and <br />the State of Iowa have all embraced Budgeting for Outcomes. The <br />percent growth for 1982. According to Òsupply sideÓ theory, this <br />State of Washington is now completing its second budget using <br />would help create a $28 billion surplus by 1986. As it turned out, <br />these principles. ÒOne of the lasting achievements of Gov. Gary <br />the gross domestic product fell by 2 percent in 1982Ñand the <br />Locke should be to make permanent the budget process he used <br />largest deficits since World War II soon followed. In his memoirs, <br />two years ago,Ó the Seattle Times recently editorialized. ÒThe state <br />Stockman admitted that the entire effort, sardonically nicknamed <br />is using it again, and it needs to keep using it after he is gone.Ó <br />Òrosy scenarioÓ by White House insiders, was a sham. <br />The following steps constitute the core of Budgeting for <br />Too often, the political <br />Nickel and diming employees. <br />Outcomes: <br />response to budget problems is symbolic. Leaders order coffee <br />Establish up front how much <br />1.Set the price of government. <br />pots unplugged, travel budgets slashed, and consultants banned. <br />citizens are willing to pay for the results they want from government: <br />To save energy, they force workers to endure hotter offices in sum- <br />what percent of their personal income they are willing to devote to <br />mer and colder offices in winter. Some even outlaw potted plants. <br />taxes, fees, and charges. Every jurisdiction has its own price, and it <br />In one state last year, the governor ordered that every other light <br />is usually quite stable over time. The price of government for the <br />bulb in government buildings be unscrewed. While such actions <br />U.S. as a whole, including all federal, state, and local governments, <br />may send a message, they have two critical consequences: they <br />has averaged about 36 percent of personal income for the last 50 <br />donÕt save much money and they kill morale. <br />years. History is a good guide, since leaders must ensure that the <br />price they set is acceptable, adequate, and competitive. <br />Delaying maintenance and replacement of assets <br />When our personal budgets get tight, we <br />(and relying on hope). <br />Define the outcomes <br />2.Set the priorities of government. <br />sometimes donÕt take our car in for its regular oil change, or we <br />that matter most to citizens, along with indicators to measure <br />donÕt fix the crack in the driveway. We can save a little money now, <br />progress. Citizens donÕt think in terms of programs or activities <br />but if a missed oil change leads to overheating, we can crack the <br />(and certainly not in terms of departments). They want resultsÑ <br />engine block. The people who make Fram oil filters said it well: <br />things like safety, jobs, and health. Elected officials need to find <br />ÒYou can pay me now or pay me later.Ó <br />out and articulate what matters most to their constituents, using <br />many of the same methods they use to get themselves elected: <br />Fiscal illusions may help our leaders solve the math problem <br />PollingÑrandom sampling of public opinion. <br />and claim that their budgets are balanced. But they fail utterly to <br />address the real problem: how to deliver the results citizens want <br />Focus groupsÑmultiple discussions with randomly <br />at the price they are willing to pay. <br />selected participants. <br />So does the other common dead horse solution: across-the- <br />Town hall sessionsÑmultiple public discussions with <br />board cuts. Across-the-board cutting allows us to avoid the hard <br />whoever shows up (facilitated by experienced staff). <br />work of making choices, but it is nothing more than thinning the <br />Civic journalismÑnews media initiatives to engage readers, <br />soup. Every time we use it, we pretend that everything our organ- <br />listeners, and viewers in interactive discussions, debates, <br />izations do is equally valuable to our citizens. We also pretend <br />and feedback about priorities. <br />that they wonÕt notice. Done enough times, thinning the soup <br />Web sitesÑfeedback collected in response to efforts to <br />makes government services distastefulÑcontributing directly to <br />heighten awareness. <br />lost citizen confidence. <br />Generally, you should select 10 or fewer outcome goals. In the <br />end, these priorities should be expressed in citizen terms using <br />BUDGETING FOR OUTCOMES <br />indicators that citizens would use to assess progress. In choos- <br />In 2002, Gov. Gary Locke of Washington concluded that it was <br />ing indicators: <br />time to find a new horse. He turned traditional budgeting on its <br />headÑaccepting the challenge of delivering results citizens val-Include both subjective and objective measures (citizen per- <br />ued at the price they were willing to pay. In so doing he literally <br />ceptions of safety and the crime rate, for example). <br />October 2004 <br />12Government Finance Review <br />| <br />