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PublicOutreach <br />PublicOutreach <br />Inclusivenessandtransparencyweremajorunderpinningsofthetransitionplanning <br />process.Specialeffortwasmadetoeffectivelyandefficientlyoperatewithinthe <br />complexenvironmentandtobesensitivetothelonghistoryofdistrustintheRiver <br />RoadandSantaClaracommunities. <br />Earlyintheproject,aPublicParticipationPlanwaspreparedincludinggoalsadapted <br />Public <br />fromthepublicparticipationÒSpectrumÓdevelopedbytheInternationalAssociationof <br />ParticipationPlan <br />PublicParticipation.ÓThegoalsrangedfromkeepingresidentsinformedto <br />empoweringstakeholderstoexplorecreativeideasandsolutions.(SeeAppendixD). <br />PublicParticipationGoals <br />keepingstakeholdersinformedtothehighest <br />ProvidingInformationÐ <br />degreepossible,includingbetterunderstandingofexistingservicesand <br />programs. <br />maintainingopennessandsolicitingfeedback,actively <br />ConsultingÐ <br />listeningtoconcernsandaspirations. <br />ensuringthatpublicinputisreflectedinalternativesand <br />InvolvingÐ <br />solutions <br />Avarietyofpublicparticipationmethodsprovidedopportunitiesforresidentsto <br />OutreachMethods <br />becomeengagedaccordingtotheirownpreferences,interests,schedules,and <br />availability.Thesemethodsincluded: <br />¥ <br />StakeholderinterviewsÐ38personswithconfidentiality <br />¥ <br />RoundtablemeetingÐlaunchingtheproject <br />¥CitizentaskforceÐ14meetingsopentothepublic <br />¥ <br />Websitepostings(www.rrsctransition.info) <br />¥ <br />InterestedpartieslistÐover100stakeholdersreceivedmonthlyinformation <br />includingelectedofficials <br />¥ <br />NeighborhoodconversationsÐ11workshopshostedbyresidents,community <br />organizations,andTaskForcemembers <br />¥ <br />Projectinformationbrochure <br />¥ <br />UrbanservicesguidebookÐ20-pagebookletwithinformationonurban <br />services <br />¥ <br />Communityorganizationparticipationincludingnewsletterinformationand <br />updatesonthetransitionproject <br />¥ <br />ProjectlibraryÐhousedattheRiverRoad/SantaClaraVolunteerLibrary <br />TheTransitionTeamplannedtoconductapublicopinionsurveylaterintheprojectto <br />gainabroadunderstandingofresidentperspectivesthroughstatisticalsampling.The <br />surveywasscheduledtooccuraftercompletionoftheDraftFramework.However,with <br />DavidReed&AssociatesÕinvolvementendinginthesecondyear,thesurveywasnot <br />conducted. <br />ItshouldbenotedthattheOspreyGrouprecentlyconductedstakeholderinterviewsfor <br />theproposedWestEugeneParkway,andtheconsultantsfoundissuesofdistrustand <br />lackofopennessthatcomplicatecollaborativeplanninginthecommunity.When <br />dealingwithcomplexissues,OspreyGroupnotedthatEugeneresidentstendto <br />Òratherfightthanfindasolution.ÓTheRR/SCTransitionProjectencounteredsimilar <br />RIVERROAD/SANTACLARA <br />12 <br />TRANSITIONPROJECT <br />