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Item B: Presentation of Report from Sustainable Business Initiative
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Item B: Presentation of Report from Sustainable Business Initiative
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9/25/2006
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businesses;reuseandrecycling;andfundingforsustainablebusinesses;biofuels; <br />renewableenergy;naturalandorganicfoods;sustainabilityinpubliceducationsystems; <br />sustainablehealthcare;naturalproducts;sustainableforestproducts;andbicycles.Asummaryof <br />therecommendationsgeneratedthroughtheseprocessesappearsinAppendixDofthisreport. <br />Asaresultoftheseactivities,evenbeforetheSBITaskForcedevelopeditsrecommendations,a <br />numberofprivatecompanies,industrygroups,localschoolsandgovernmentstookfurthersteps <br />tomovetowardsustainability.TheseactivitiesaresummarizedinSectionI(G)ofthereport. <br />TheTaskForceusedalarge-scalechangeprocesscalled?AppreciativeInquiry?aswellas <br />?SystemsThinking?toguideitsactivities.Theyscreenedallrecommendationsfortheirability <br />tocontributetotheTripleBottomLine.Theyalsoevaluatedrecommendationsbasedon <br />theirpotentialtoenhancethefourkeyelementsofsuccessfulbusinessandjobdevelopment <br />asdescribedbyMichaelPorter?s?DiamondofCompetitiveAdvantage.?Theseelementsare <br />discussedinsectionI(F)ofthisreport. <br />Throughthisprocess,theSBITaskForcefoundthattheadoptionofsustainabilitypractices <br />and/orproductionofsustainablegoodsandservicescouldprovideprivatecompanies,workers, <br />andthecommunityasawholewithanumberofForexample,theadoptionof <br />sustainabilitymeasurescanhelporganizations: <br />Reducegreenhousegassesandseizebusinessopportunitiesposedbyglobalwarming <br />Reduceexposuretogrowinguncertaintiesinthesupplyandaffordabilityofoil <br />Prepareforincreasedglobalcompetitioncreatedbydevelopingnations?economies <br />Savemoneybyreducingenergyuseandeliminatingandmakingmoneyfromwaste <br />Increaseproductivitythroughimprovedandemployeecommitment <br />Increaserevenueandmarketsharebyproducinghigh-qualityproductsforgrowing <br /> sustainabilitymarkets <br />Enhancetheabilitytoattractandretaintoptalentwhoareincreasinglydrawnto <br /> companiesthatusesustainabilitymeasures <br />Reducemanytypesofbusinessrisksandmitigateorpreemptgovernmentregulations <br />Createmanytypesofqualityjobsforlocalworkers <br />Conservetheenvironmentandenhancequality-of-lifeforlocalresidents <br />Theseandotheralongwithexamplesofhowcompanieshereandelsewherehave <br />appliedsustainabilitymeasures,arediscussedinSectionIIofthereport. <br />Informationgeneratedthroughtheextensiveoutreachprocess,combinedwiththeknowledge <br />andexpertiseofTaskForcemembers,ledtoanidealvisionofsuccessthatseesEugeneas <br />America?smostsustainablemid-sizecityby2020.ThevisionisdescribedinPartIIIofthereport. <br />Anoverwhelmingmessagefromlocalpractitionersaswellassoliddatafromotherregionsmade <br />itclearthatboththeprivatesectorandgovernmentmustplaykeyrolesingrowingsustainable <br />businessesandjobs.TheSBITaskForcethereforeoffersrecommendationstotheCityof <br /> <br />
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