Item B: City Council Priority Issue - Strengthen and Promote Community's Arts and Outdoors Assets

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These include the completion and grand opening of RiverPlay Discovery Village, a regional destination playground, grand reopening of neighborhood parks throughout the community, and a number of new and expanded recreation programs including Eugene’s first “Out in the Artdoors” urban adventure race. For more information, please refer to the quarterly report for July-September, 2006. ? Cuthbert Amphitheatre The Cuthbert Amphitheatre embodies in one major City venue the dual aspects of the arts and outdoors identity. The City entered into a controversial concession contract in January 2006 with entertainment promoters Kesey Enterprises of Eugene and Double Tee of Portland, with the goal of increasing use and attendance at the amphitheater. The 2005-06 Cuthbert season activity and attendance doubled the preceding three year average. These results exceeded staff expectations and generated a net return to the city.