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2 <br /> TABLE OF CONTENTS <br /> <br /> EXECUTIVE SUMMARY ................................................. 3 <br /> <br /> Purpose of the Study .......................................................... 8 <br /> Methodology ................................................................... 8 <br /> Quotas Observed .......................................................... 8 <br /> Response Rate .......................................................... 9 <br /> Tests for Differences Between Proportions ............................... 9 <br /> Notes on Chi Square .......................................................... 9 <br /> Bound on Error - Weighted Data ........................................ 10 <br /> Bound on Error - Unweighted Data ........................................ 11 <br /> Differences Between Percentage Points ............................... 12 <br /> <br /> ANALYSIS OF DATA ................................................. 13 <br /> <br /> Awareness of the Proposed Project ........................................ 14 <br /> Sources of Information ................................................. 15 <br /> Initial Support of the Proposal ........................................ 16 <br /> Effect of Various Factors ................................................. 17 <br /> UGB Would be Expanded ................................................. 18 <br /> Ridgeline Trail Would Move Outside UGB ............................... 19 <br /> Forest and Stream Headwaters Would be Protected ...................... 20 <br /> No Net Change ................................................................. 21 <br /> 207 Acres for $1 Million ................................................. 22 <br /> City Budget is $1 Million ................................................. 23 <br /> Condemnation of Property ................................................. 24 <br /> Condemnation Would Cost More ........................................ 25 <br /> Development on Agricultural Land ........................................ 26 <br /> Developer Wants to Develop Entire Parcel ............................... 27 <br /> Only Developed Land Would Be Annexed ............................... 28 <br /> 900 Homes and 10 Acres Commercial ............................... 29 <br /> Community Involvemem ................................................. 30 <br /> Progressive Design Methods ................................................. 31 <br /> City Services are in Place ................................................. 32 <br /> Traffic Would Increase ................................................. 33 <br /> Street System Could Handle Traffic ........................................ 34 <br /> Class Size Would Increase ................................................. 35 <br /> Least Parks Per Person in Santa Clara ............................... 36 <br /> No Other Parcels Available ................................................. 37 <br /> Support Changing the UGB? ................................................. 38 <br /> Importance of Factors .......................................................... 39 <br /> Final Support of Project ................................................. 40 <br /> Reasons for Opposition ................................................. 41 <br /> <br /> DATA TABLES .......................................................... 23 <br /> <br /> QUESTIONNAIRE INSTRUMENT <br /> <br />Advanced Marketing Research, Inc. <br /> <br /> <br />