Item B: Santa Clara Park Update - Laserfiche WebLink

Home Browse Search

3 EXECUTIVE SUMMARY Awareness of the Proposed Project (Q5) 50% of Eugene residents are aware of the proposed community park and neighborhood development project in Santa Clara, near Prairie and Irvington Roads, while 66% of 97404 residents are aware of the proposed project. Sources of Information (Q6) 73% of Eugene residents, and 65% of 97404 residents had heard about the proposal through news media. 29% of 97404 residents (compared with 15% of Eugene residents) had heard about the proposal from neighbors, friends, or family. (Note: "Eugene Residents" means 400 Eugene residents, including 66 97404 residents.) lnitial Support of the Proposal (Q8) 36% of Eugene residents would support or lean towards supporting a project where the City would acquire land for a large park in Santa Clara, based on a land trade proposal with a developer. 19% would oppose or lean towards opposing such a project (compared with 26% from 97404). 45% of Eugene residents are undecided, compared with 36% of 97404 residents. Effect of Various Factors (Q9-Q28) The most compelling reason to support the proposed project is that "purchasing the Ridgeline Trail property would protect forest land and stream headwaters." Other factors that would cause people to lean toward supporting the project are: "community members could be involved in how the development would look," "the proposed development would incorporate design methods for ease of living and functioning," ''there would be no change in the total amount of land available for development inside the Urban Growth Boundary," "with the land trade proposal, the City would obtain 207 acres of parks and open space for under $1 million," "the City bas a budget of $1, million to buy park land in Santa Clara," and "city services such as water, power, sewer and streets are already in place adjacent to the proposed development." The most compelling reason to oppose the proposed project is that ''the project would allow a housing development on prime agricultural land." Other factors that would cause people to lean toward opposing the project are: "added housing would increase the size of classes in some Bethel schools," ''the proposed development would include over 900 new homes and 10 acres of commercial development in Santa Clara," and ''traffic would increase near the new park and neighborhood." Regarding condemnation of land, it appears that people were rating the idea of condemnation, rather than the idea that without the project, condemnation could occur. The same is true for "without the land trade proposal, the developer wants to develop the entire parcel with housing." UGB Would Be Expanded (Q9) 36% of Eugene residents said knowing that ''the Urban Growth Boundary would be expanded to include the park and a new housing development" would make them more likely to support, or lean toward supporting the project, while 38% said this information would make them more likely to oppose, or lean toward opposing the project. Advanced Marketing Research, Inc.