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<br /> - - -- - -- <br /> could be made to the mall. He said this study represented one part of the <br /> effort to improve downtown Eugene. This part of the overall effort is to make <br /> e necessary physical improvements; and the other part, represented by the <br /> Centra 1 i zed Reta il Management program, tri es to improve downtown reta i 1 <br /> activity through coordination among merchants. <br /> Mr. Miles showed a film and some slides while discussing various aspects of <br /> downtown Eugene. He said the picnicing that occurs in the Olive fountain area <br /> is very positive; however, the benches are inflexible, maki ng the area <br /> function not as well as it could. He mentioned that flexibility is very <br /> important in outdoor seating. He said movable chairs and tables, because of <br /> their versatility, function best in public spaces such as a downtown mall. <br /> Mr. Miles said the playground on West Broadway is a very positive thing to <br /> have on the mall; but the facility was too large, did not work effectively for <br /> the children trying to use it, and obstructed the view of the shops on the <br /> street. He said the recent West Broadway redesign remedied these problems and <br /> made the activity of the playing children more visible to people sitting or <br /> walking on the mall. He recommended that sculptures with which children could <br /> interact be placed around the edge of the playground. He added that a <br /> playground facility can be designed to function well within the overall <br /> shopping street environment. <br /> Mr. Mil es said the blocks of Broadway between Willamette and Charnelton <br /> funct i on very we 11 : a lot of window shopping occurs; the outdoor retail <br /> displays (for example, at Eugene Athletic) work well as merchandising tools; <br /> and the outdoor seating (for example, at Rosewater's Cafe) activates the <br /> street. He said the Public Spaces Study recommends that mall improvements be <br /> e made on these two blocks first. He said his experience shows that improving <br /> the stronger portions of an area first leverages more investment in the area. <br /> Using time lapse film, Mr. Miles illustrated that most people on the mall walk <br /> along the edge of the streets because this is where the stores and activity <br /> are. He said that reopening Willamette Street to limited vehicular traffic, <br /> which is recommended by the Public Spaces Study, would not significantly <br /> change the way pedestrians walk along the street. <br /> Mr. Miles said the concept of having a central fountain is very important for <br /> a community, because it serves as a center for a downtown area. However, he <br /> said Eugene's central fountain on Willamette and Broadway is poorly designed. <br /> Rather than enhance the use of the public space, the fountain obstructs the <br /> area both visually and physically; moreover, the design of the fountain is <br /> inflexible. He said the central plaza should be the most intensely used part <br /> of downtown, but it is not. He said design changes need to be made to the <br /> fountain and the plaza area in order to intensify the use of the space. He <br /> also mentioned that the stairs and platform on the edge of the plaza are <br /> seldom used, and they obstruct other uses of the area. <br /> Mr. Miles discussed the block of Willamette between Broadway and 8th Avenue. <br /> He said the IIhole in the mallu forces pedestrians to detour from the path they <br /> would like to walk. He said the grassy areas on this part of Willamette are <br /> very popular, especially for families. He said this type of usage needs to be <br /> e MINUTES--Eugene City Council July 8, 1987 Page 8 <br />