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be repeated in other spots highlighting golf, the Bach Festival and other musical events, the County Fair, local track, and wineries. He said the spots e would be shown in Portland, Bend, Central Oregon, and the Medford and Northern California areas, as well as being translated to the Coast and the upper Willamette Valley. He added that local showings of the spots were intended to enhance local pride and awareness. Ms, Dr;vas noted that material on County tourism strategies had been sent to councilors. She said a visitor's guide was expected to be published soon and would feature a river-rafting scene on the cover. She said the guide would include descriptions of places in Lane County, of accommodations and restaurants, a calendar of events, suggested tours, and activity maps. She added that tour packages were available as part of the plan, and a number of groups already were committed to those packages. Ms. Drivas said inserts to the guide would provide information from the Chamber of Commerce, the Metropolitan Partnership, or other agencies. Ms. Dr;vas said the broadcast of the Oregon Bach Festival was one of eight special projects selected for the first round of funding as complements to the tourism plan. She said 26 requests, totaling $138,000 in project funds, had been received for about $30,000 in available funds, which she said indicated immediate interest. Ms. Drivas .said County staff planned to assist with other area festivals, with a staffed tourist information booth at Saturday Market, and with advance promotional activities for the 1989 world games at Hayward Field and for the "1989 (third annual) International World Congress of Colored Sheep.1I She added that a second cycle of projects would be awarded for the 1988 season, and applications for that cycle would be taken this fall. It Ms. Dr;vas said the tourism council had expressed interest in a hospitality program to make residents aware of the value of tourism and to help with their role as hosts for visitors to the area. She said staff also had been involved in attending trade shows, where research was showing strong interest in the Northwest as a new vacation area. Ms, Drivas said results of the television commercials were not final, but the Convention and Visitors Bureau had reported 227 requests to the 800 phone number since August. She added that those requests appeared to occur when commercials were aired. Ms. Drivas sa i d a study of target areas had been conducted to measure awareness before the tourism program, and another would be conducted after the program. She said the first study had shown very low awareness of Lane County as a destination. Ms. Wooten asked how the study had referred to the Lane County area, adding that she thought people might be familiar with Eugene but might not know that it was in Lane County. Ms. Drivas said she thought the study had referred to Lane County and to specific destinations in Lane County. Ms. Drivas said information in the study would be kept updated through periodic reviews. She sa i d a visitor-intercept questionnaire had been administered this summer with assistance from the University of Oregon, and such surveys were expected to continue periodically throughout the plan. She e MINUTES--Eugene City Council September 16, 1987 Page 5