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said the most recent summer survey had indicated increases in the number of visitors from Portland and from Northern California, as well as indicating e that many visitors had chosen Eugene as a destination and were not just passing through the area. She added that it was important to keep information current in order to help refine advertising campaigns and to meet requirements for special project funds. Ms. Drivas said evaluation of the program would include examination of room tax receipts. She noted that those revenues would experience some natural increase and would have to be compared with overall results to indicate conclusions about the program. Ms. Drivas said she thought one of the most important areas of evaluation would be the amount of participation by the tourism and travel industry, including cooperative funding. She said two local wineries already had agreed to assist with funding for that part of the campaign. She also said the first printing of the Visitor's Guide had been largely paid for with cooperative funding, Ms. Drivas said tourism was the third largest item in the national economy and was highly competitive. She reported that good cooperation had been received from agencies throughout the county and that those agencies also had praised the efforts of the Convention and Visitors Bureau. Ms. Drivas said the US Chamber of Commerce had indicated in a study about two years ago that 24 visitors a day would have the same cash expenditure impact a s a sma 11 factory with an annual payroll of $100,000. She also said a previous study had showed more than 5,000 jobs, $222 million in business e receipts, and $40 million in annual payroll related to Lane County tourism. Ms. Drivas said she would leave copies of information in the City Manager1s Office for review. Mr. Johnson expressed appreciation for the cooperation and good work of the Convention and Visitors Bureau. Mr. Holmer said destination point development was a long-term objective and the plan was for three years. He asked whether the plan was intended to be a permanent commitment of the County. Mr. Johnson said the County program was permanent, but a three-year time frame had been chosen to start. III. LEGISLATIVE WRAP-UP City Manager Mi chea 1 Gleason introduced the item. Linda Lynch of the Intergovernmental Relations Division presented the staff report. Ms. Schue said the Legislative Subcommittee had held ten meetings, and results were reported in information sent with agenda packets. Ms, Lynch reviewed the 1987 Legislative Report, noting that fiscal impacts were described on the last two pages. She said legislative successes had resulted in about $30 million in project investments and had occurred because of a strong leadership role by the City Council and strong support from the Lane County delegation and staff in City departments. e MINUTES--Eugene City Council September 16, 1987 Page 6