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disincentives to private investment and business opportunities. <br /> <br />Encourage developments with visually stimulating activiVy on the ground floor. <br /> <br />AND <br /> <br />such centers. <br /> <br />pedestrian routes used <br /> <br />one of a Great Street, that is a route <br /> . interest, andperceived safety. <br /> <br />Promote the concentration of retail activities for identiVy and marketability. <br /> <br />Broadway was chosen as a primary retail destination because of its history as a ge <br />market street in the downtown area. The amendments will promote this concept <br />through retaiI'friendly first floor design an Prohibition offses that are not co~npatible <br />with ~etail or ~eaestrian activity. <br /> <br />ZONE CHANGES <br /> <br /> City Council will apply the following criteria from EC 9.8856 to proposals to rezone <br /> : <br /> <br />The proposed change ~s consistent with applicable provisions of the Metro Plan. The <br />wrk~n text o£the ff~etr© Plan shall take p~ecedence over the Metro Plan diagram Where <br />apparent conflicts or inconsistencies exist~ <br /> <br />The prOpOsed Broadway Overlay zone would implement the Metro Plan's policies for more <br />intensive, transit-sUPPortive development, as discussed above. <br /> <br />(2) The proposed zone change is consistent With applicable adopted refinement plans. In the <br /> event of inconsistencies ~etween these plans and the Metro 3tan~ the Metr° Plan controls. <br /> <br />The propOSed Broadway Overlay Zone implements the retail-supportive policies in the Eugene <br />DowntOWn Plan, as discussed above. <br /> <br /> Exhibit A-7 <br /> C'\WIND OWS\TE~,tP\app/icable criteria,wpd <br /> <br /> <br />