Item A: City Council Priority Issue - City Hall Complex

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MEMORANDUM City of Eugene, City Hall Complex Master Plan Proposed Implementation Plan Phase 3A Scope Page 2 of 4 Consultant-Performed Technical Analysis Finance Options: Collaborate with City staff to assist in identifying the quantitative and qualitative costs and benefits within the Comparative Total Cost of Ownership study (building system performance, productivity and efficiency, etc.). Facilitate workshop with City Staff to explore financing and phasing options concurrently. Facilitate a public discussion of financing options, costs and benefits at Forum 2. Deliverable is graphics to illustrate the Comparative Total Cost of Ownership. Phasing Options: Study the future growth opportunities on, and within reasonable proximity to, the "Rockin' Butterfly" site at two levels: beyond the 25 year planning horizon (if the full build-out is constructed), and phased growth opportunities for a less than full build-out. For the less than full build-out, the study will explore multiple options of divisions consolidated in a new City Hall, divisions located outside of a new City Hall and where, and each option cost modeled for comparison. To inform that portion of the study, the design team will examine the feasibility and cost of relocating the Municipal Court functions (and potentially other functions) into the Federal Building on a long-term lease basis. Deliverables include conceptual renovation of available Federal Building space to inform the associated costs, illustrations of multiple phasing options and mechanisms, and cost models. Bond Measure Strategy Work: Perform a preliminary analysis of previous bond measures. Evaluate and recommend changes to the current project-related messages, electronic and graphic materials, and strategies underway to optimize their reach and delivery. Conduct qualitative and quantitative public opinion research to determine support and opposition to a variety of potential funding mechanisms and determine public tolerance of various levels of funding. Develop messages, talking points, and strategies that are research-based and thus maximize the potential for a successful ballot measure. Advise the Council on if, when, and how a bond measure should go on the ballot. The qualitative research includes two focus groups to test open-ended responses to questions, issues, and ideas that is not possible in a telephone survey. We anticipate the focus groups will delve into overall opinions of the Eugene City government and police, satisfaction with services, perspectives on taxes and public services, values behind a new civic center, opinions on the previous measures, and a basic evaluation of financing levels and mechanisms. The analysis of the focus groups will guide what messages, strategies, values and financing options get tested in the quantitative research. The quantitative research is a telephone poll to help determine whether and how a measure should go on the ballot, and where and how to target future project communication and public involvement activities. To better understand the community's beliefs and motivations by ward in addition to a city-wide community, the telephone poll sample size is N=800 for a length of approximately 20 minutes, with N=100 responses for each ward. This sample size will give sufficient ability to test messages, anticipate opposition, and develop a strategic plan to guide the project. 733 SW OAK STREET, PORTLAND, OREGON 97205 TELEPHONE 503.227.1254 FAX 503.227.7818