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Eugene -Springfield Area Natural Hazards Mitigation Plan 6. Appendices Eugene and Springfield can use existing social systems as resources for implementing such communication. The following is a brief explanation of how the communication process works (Figure C-1) and how the community's existing social service providers can be utilized to provide natural hazard related messages to their clients. There are five essential elements for communicating effectively to a target audience: • The source of the message must be credible; • The message must be appropriately designed; • The channel for communicating the message must be carefully selected; • The audience must be clearly defined; and • The recommended action must be clearly stated, and a feedback channel established for questions, comments and suggestions. Communication Process Source Message Ch�n I Audience SBDC Business Congnuily WorkshoP, antl LOCI / / smen auainesses Planning seminars AMW FEEDBACK (Evaluation) Figure C-1. Communication Process Source: Adapted from the U. S Environmental Protection Agency Radon Division's outreach program. The following table (Table CC-2) provides a list of several local service agencies and organizations within Eugene and Springfield. The table provides information on each organization or program's service area, types of services offered, populations served, and how the organization or program could be involved in natural hazard mitigation. The three involvement methods identified in the table are defined below: • Education and outreach -organization could partner with the community to educate the public or provide outreach assistance on natural hazard preparedness and mitigation. • Information dissemination -organization could partner with the community to provide hazard related information to target audiences. 6-51 January 2020