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ATTACHMENT D <br /> <br /> ALTERNATIVE DRAFT POLICY LANGUAGE <br /> <br />(1) Strong Regional Center. <br /> <br />(a) All new development should f~,build upon downtown's role as the center <br /> for government, commerce, education and culture in the city and the region. <br /> (Policy 1 ) <br /> <br />(b) All Ddowntown development should sh~ll support the urban qualities of <br /> density, vitality, livability and diversity to create a true downtown, urban <br /> environment. (Policy 2) <br /> <br />(2) Building a Downtown. <br /> <br />(a) All downtown developers should Aactively pursue public/private <br /> development opportunities to achieve the vision for an active, vital, growing <br /> downtown. (Policy 1) <br /> <br />(b) The city and EWEB should [Juse downtown development tools and <br /> incentives to encourage development that provides character and density <br /> downtown. (Policy 2) <br /> <br />(c) The city and downtown property owners should F-facilitate downtown <br /> development by re-designating and rezoning underutilized properties, such <br /> as surface parking lots to commercial land use designation and a <br /> commercial zone such as C-2 or C-3. <br /> <br />(3) Great Streets. <br /> <br />(a) The city should E-emphasize Broadway, Willamette Street, Fifth and Eighth <br /> Avenues as Great Streets through public improvements and development <br /> guidelines. Include portions of these streets as follows: <br /> 1. Willamette between Fifth and Thirteenth Avenues. <br /> 2. Broadway between Oak and Hilyard. <br /> 3. Fifth Avenue between Lincoln and High Street (with potential extension to <br /> the Willamette River). <br /> 4. Eighth Avenue between Willamette Street and the Willamette River. <br /> (Policy 1 ) <br /> <br />(b) The city should Sstrongly encourage the location of significant municipal, <br /> county, state and federal buildings along Eighth Avenue. (Policy 2) <br /> <br />(4) Special Places. <br /> <br /> <br />