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<br />Survey. The two April meetings were held to present the draft standards and guidelines <br />and the conclusions of the traffic study to area residents. <br />· Neighborhood Design Preferences Survey The survey is a unique public participation <br />tool. The survey allows a given audience to provide preference feedback (likes and <br />dislikes) on visual images that illustrate a set of physical characteristics. The images can <br />be standardized for multiple presentations or customized to focus on a unique set of <br />conditions. Surveys can be done citywide, as was done in the 1994 TransPlan process, or <br />for a smaller area like a neighborhood, as was done for the Chambers project. <br /> <br />The Chambers Reconsidered Neighborhood Design Preferences Survey was crafted to <br />identify local preferences related to commercial and residential infill and redevelopment <br />in the Chambers area. The survey design responded to a criticism ofthe traditional visual <br />preference survey that, in the traditional survey, the viewer of an image does not <br />necessarily know what, specifically, is being evaluated. The Chambers survey was <br />modified to ask respondents to judge the image in the context of a stated topic. All <br />images in the slide show were identified as having a theme or topic ("mass and scale", <br />"parking", etc.) that provided a clue about what information we were seeking. <br /> <br />The survey was given to the group on October 19; the results were presented on <br />November 16. The results presentation was formatted to identify tentative "conclusions" <br />reached by the consultants, while allowing the group to comment on those conclusions. <br />Sometimes the group added new information; sometimes they corrected the consultant's <br />or staff s impressions about what was meant or what was said. The November meeting <br />was intended to provide an additional interaction between participants, consultants and <br />staff that would result in a refined, mutual understanding of the project's objectives. <br />Information derived from the survey was fed directly into the development of draft codes <br />(standards) and guidelines. <br /> <br />· Focus Group On Friday March .18, 2005, the consultant team and City staff conducted <br />an all-day workshop in which the draft standards and guidelines were introduced and <br />discussed. Half of the day was committed to work on residential standards; half was <br />committed to conmlercial standards. While there was an attempt to include testing of the <br />draft standards as part of each half-day meeting, that part of the program was less <br />successful than anticipated due to the complexity of the task and the amount of discussion <br />between participants that was necessary to proceed with testing. The discussions <br />between participants, consultants and staff however, were very productive and enabled <br />the consultants and staff to move forward with drafting the standards and guidelines. <br /> <br />Several months before the workshop, City staff created an event application form to <br />insure that a fun range of neighborhood interests were represented in the process. That <br />form was distrihutedat the November neighborhood meeting, was posted on the City's <br />Mixed Use Development websiteand was available at the Permit Infomlation Center. <br />The form asked applicants to disclose which interest groups they represented and why <br />they would like to serve 011 the group. The application process was left open between <br />November 16, 2004 and January 28,2005. <br /> <br />Exhibit A-I 0 <br />