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s i tiered to be oriented toward both directions of travel along the <br />street. <br />Perimeter wall . The exterior wall of a bui 1 di ng. <br />Portable sign. A sign placed in one location which is not <br />permanently connected to the ground or a structure, or carried or <br />moved during display. Portable signs inc1 ude, but are not 1 imi ted <br />to: signs designed to be transported by means of wheels, signs con- <br />verted to A- or T-frames, menu and sandwich board signs, and signs <br />attached to or painted on parked vehicles. Hand carried signs are <br />not portable signs. <br />Projecting sign. A sign other than a wall sign which projects <br />from and i s supported by a wall of a bui 1 di ng or structure. <br />Readerboard sign . A s i gn wi th a s i gn face of 1 ess than 2D0 <br />square feet, or a part i an of any such sign on which characters, <br />1 etters or i 11 ustrati ons can be changed or rearranged manually wi th- <br />out otherwise altering the surface of the sign . <br />Roof s i n . A s i gn constructed upon or above a roof or parapet <br />of a structure. <br />Shopping center. As used in the Eugene sign code, a develop- <br />ment site with at least 5o,DD4 square feet of gross floor area and <br />with two or more business occupants engaged i n retai 1 trade. <br />Si n. Any device, fixture, placard, or structure which is not <br />entirely within an enclosed building, when its message is visible <br />from a public or private right-of-way or another development site, <br />and which uses any color, form, graphic, i 11 umi nati on, symbol , or <br />writing to advertise or to communicate information of any kind. <br />For purposes of the Eugene sign code, searchlights, beacons, <br />strings of lights, banners, flags, pennants, and inflated devices <br />shall be considered signs. <br />Sign construction. The act of building, erecting or otherwise <br />pl ac i ng a s i gn i n use, including any work done on an existing sign <br />other than sign maintenance. <br />Sign contrac,t,or. A person engaged in the business of sign con- <br />struction ar sign maintenance required to be registered by the <br />Oregon Construction Contractors Board. <br />Si n direction. The direction a sign or sign element faces <br />including all directions in which the display copy is visible. <br />Sign element. That portion of a sign wholly contained within <br />a separating sign trim or atherwi se present i ng a set f -defined unit. <br />Si n face. The functional surface of a sign including all <br />sign elements facing in the same direction. <br />Si n maintenance, Work to preserve and use a sign, including <br />manual changes in the display copy on signs designed and intended <br />for such changes. Sign maintenance includes repairs to damaged <br />signs unless the cost of the repair exceeds 5o percent of the value <br />of the sign during the mast recent period of use before repairs are <br />to be initiated. <br />Sign structure. Any materials used to support or contain a <br />sign, but not i nc1 ud i ng bui 1 d i ngs or other structures constructed <br />primarily for purposes other than sign support. <br />Sign surface area. The total area of each sign face. <br />Theater. A ~~bui 1 di ng used for public presentations of enter- <br />tainment or cultural events, <br />Ordinance - 3 <br />