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be limited to not more than three square feet for each <br />l i Heal foot of bui 1 di ng wa11 for the first f1 oor occu- <br />pancy; two square feet for each 1 i Heal foot of bui 1 di ng <br />wall for the second floor occupancy; and one square foot <br />for each 1 i Heal foot of bui ]ding wal 1 far the third and <br />subsequent floor occupancies. Each wall of a building <br />facing to a public street shall be considered separately. <br />Regardless of the sign area per l i Heal foot of bui 1 di ng <br />wal 1 allowed, each separate business estab1 i shment shat l <br />be permuted 50 square feet of sign surface area, and <br />the maximum allowable sign area for any vne sign shall <br />not exceed 350 square feet of surface area on any face. <br />b. One projecting or pole-mounted sign, not over <br />20 feet total height above grade and located to comply <br />with all yard and special setback requiements of the <br />zoning ordinance, Such signs shall not have over 4D <br />square feet of surface area for one face, or 80 square <br />feet of total surface area for two or more faces, <br />c. One roof sign, with the same maximum height <br />and area as specified for a pole sign in subsection b. <br />above, Such roof sign shall be mounted so that the <br />bottom of the roof sign is not more than one foot above <br />the surface of the roof at the sign location. <br />2. Occupancy area. The first story occupancy shall <br />extend from the s~ dewa] k or grade 1 i ne to three feet above <br />the roof 1 i ne at the wal 1 line, or to the top of the parapet <br />wall , whichever i s higher. On bui 1 di ngs which are two or more <br />stories in height, the first story ocupancy shall extend to <br />three feet above the second floor line, The second and sub- <br />sequent story occupancies shall extend from three feet above <br />the occupied story floor line to three feet above the floor <br />line of the story above, or to three feet above the roof line <br />at the wal 1 1 i ne or to the top of the parapet wal 1, whichever <br />is higher. <br />~c~ Outdoor merchandisin . <br />1. One ~ entity sign for each separate occupancy, roof, <br />wall, or pole-mounted, not over 20 feet total height above <br />grade and 1 ocated to camel y with al 1 yard and special setback <br />requirements of the zoning ordinance, Such signs shall not <br />have over 40 square feet of surface area for one face, or 8O <br />square feet of surface area for two or more faces, <br />2, znci dental signs may be attached to the building <br />structure, or may be listed on one separate, permanently in- <br />stalled sign structure, not over ten feet total height above <br />grade, and located at least 15 feet from all property lines, <br />and complying with all yard and special setback requirements <br />of the zoning ardi Hance . Signs announcing special features <br />may a1 so be displayed an this structure. <br />3. The total surface area of al 1 signs, except the <br />identity sign, as provided in subsection ~c}1, above, shall <br />not exceed 80 square feet. <br />~d} Reader board signs. Reader board signs, not over 40 <br />square feet i n surface area shal 1 be allowed, provided they are <br />set back a minimum of 15 feet from the street property 1 i ne. <br />Ordinance - 11 <br />