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above, with a maximum of two signs per building wal] or sign <br />side. Signs may be flat-wall signs or projecting. Signs may <br />be free-standing poi a signs with the area 1 i mi tati ons apps y-~ <br />i ng to al 1 signs. <br />2. Signs for property street frontage where the build- <br />i ng wall i s more than 15 feet from the street property 1 i ne, <br />or if no building is on the property, shall use a maximum <br />total sign surface area of three square feet per lineal foot <br />of street frontage, with .each street frontage to be treated <br />separately, Building wall signs shall have the same permitted <br />sign area as defined in subsection 4a}~, above. Each separate <br />bui 1 di ng occupancy may have one free-standing identity sign <br />for each street frontage, which may project as specified i n <br />subsection ~a}2, above. Where afree--standing pole sign is <br />used as the principal sign on a busi Hess 1 ocati on with more <br />than 204 feet of continuous street frontage on one street, a <br />second free-standing sign, 1 imi ted to 54 square feet i n sign <br />area and 20 feet in height, is permitted. <br />~c} Incidental signs for outdoor merchandising businesses. <br />If not in con pct wit zoning prov~s~ons o Chapter 9, or other <br />provisions of this code, incidental signs may be attached to the <br />building structure, or may be listed on one permanently installed <br />sign structure not over ten feet total height above grade and <br />1 ocated at least 15 feet from any street property 1 i ne and comply- <br />ing with all yard and special setback requirements of the zoning <br />ordinance, Signs announcing special features may also be displayed <br />on this structure. The total surface area of all such signs shah <br />not exceed SD square feet. <br />5,635 Integrated Shopping District, This district covers shopping areas <br />developed and managed under one ownership. These areas are generw <br />al 1 y designated either as neighborhood or community commerci a1 i n the Metro- <br />politan Area General Plan. Another characteristic of these centers is common <br />parking shared by the business tenants. This district allows one shopping <br />center sign per street frontage large enough to be readi 1 y vi si b1 e to motor- <br />i sts on surrounding arteri a1 or collector streets. The remainder of the signs <br />identifying individual businesses are wall signs scaled to pedestrian needs <br />The standards imposed i n this district are intended to al 1 ow identification <br />without undue intrusion of light and glare on adjacent residential proper- <br />ti es. The fol 1 owi ng signs shal 1 be permitted on properties 1 ocated wi thi n <br />areas designated as "Integrated Shopping District" on the Sign District Map <br />~a} overall identity sign. One overall identity sign, per <br />each street frontage, pole-~maunted or roof-mounted, not over 20 <br />feet total height above grade, and located to comply with all yard <br />and setback requirements of the zoning ordinance. Such sign shall <br />not exceed 200 square feet in surface area for vne face, or X44 <br />square feet in surface area for two or more faces. <br />~ b} Wa11 sign , <br />1, One identity wal 1 sign shall be al 1 awed on each <br />separate business occupancy. The surface area of such signs <br />shall be limited to not more than three square feet for each <br />1 i Heal foot of front bui 1 di ng wal 1 for the first floor occu- <br />pancy; two square feet for each lineal foot of front building <br />ordinance - S <br />