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wall for the second floor occupancy; and one square foot for <br />each 1 i Heal foot of front bui 1 di ng wall for the third and <br />subsequent floor occupancies. Regardless of the sign area <br />per lineal foot of front building wall allowed, each separate <br />business establishment shall be permitted 50 square feet of <br />sign surface area, and the maximum allowable sign area for <br />any one sign steal l not exceed 354 square feet of surface area <br />on any face, Interior mall businesses without exterior walls <br />may have one identity wall sign wi th a maximum surface area <br />of 50 square feet, <br />2, One additional wal 1 sign shall be permitted on other <br />than front building walls, However, in no event sha11 a <br />business have more than one sign per wall, The surface area <br />of such signs shall be the same as specified for front wall <br />signs in subsection ~b}l, above, <br />3, Occupancy area. The first story occupancy sha11 <br />extend from the s~ dewal k or grade 1 i ne to three feet above <br />the roof 1 i ne at the wall 1 i ne, or to the top of the parapet <br />wall , whichever i s higher. 0n buildings which are twv or <br />more stories i n height, the first story occupancy steal 1 ex- <br />tend to three feet above the second f1 oor 1 i ne, The second <br />and subsequent story occupancies shall extend from three feet <br />above the occupied story floor line to three feet above the <br />floor line of the story above, or to three feet above the roof <br />1 i ne at the wa11 1 i ne, or to the top of the parapet wall , <br />whichever i s higher. <br />~c~ Marquee signs. One under marquee sign projecting not <br />more than 12 inches below the marquee, having a maximum projection <br />of four feet two inches, and not less than eight feet six inches <br />above the sidewalk or grade line. For purposes of computing sign <br />area, signs on faces of a marquee shall be considered as part of <br />the total surface area. <br />~ d} Outdoor merchandising ~ automobi le service station, new <br />and used car ots, gar en shops, etc, I f not ~ n conf 1 i ct with <br />zone ng prove s~ ons of chapter 9, or other provisions of this code, <br />the fallowing signs sha11 be permitted; <br />1. One identity sign, not over 2O feet total height <br />above grade, roof or pole-mounted, located to comply with all <br />yard and specia] setback requirements of the zoning ordinance. <br />Such signs steal 1 not have over 40 square feet of surface area <br />for one face, or SO square feet of surface area for two or <br />more faces, <br />2. Incidental signs may be attached to the building <br />structure, or may be listed on one permanently installed sign <br />structure, not over ten feet total height above grade, and <br />1 orated at 1 east 15 feet from any street property 1 i ne and <br />complying with all yard and special setback requirements of <br />the zoning ordinance, Signs announcing special features may <br />a] so be displayed on this structure, <br />3. The total surface area of all signs, except the <br />identity sign, as provided i n subsecti an ~ d ~ 1, above, shat 1 <br />not exceed 80 square feet, <br />~ e~ Reader boards, The fol 1 owi ng additional provisions <br />shall apply to reader board signs, <br />Ordinance -9 <br />