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The potential for EmX to leverage adjacent transit-oriented development is expected to increase <br />as more of the system is implemented. This is because it is the regional nature of the EmX <br />system that contributes most to attracting appropriate development. With the WEEE project, <br />this regional aspect of the service would first be realized. The service would offer a one-seat <br />ride with 10-minute frequency between West Eugene and the Gateway area in Springfield; <br />through downtown Eugene, by the University of Oregon and PeaceHealth; and into downtown <br />Springfield. Attachment G provides an illustration of the transformative potential of BRT, <br />describing what’s taken place along Euclid Avenue in Cleveland, Ohio, where a BRT investment <br />was recently opened for service. <br />EmX Contributions to Addressing Key Community Issues <br />Generally, transit has been seen as an effective tool across the country in addressing a number <br />of broader objectives as follows: <br />Ì®¿²­·¬Ý±²¬®·¾«¬»­¬±ß¼¼®»­­·²¹Õ»§Ý±³³«²·¬§×­­«»­ <br />Ѿ¶»½¬·ª»Ì®¿²­·¬Ø»´°­Þ§æ <br />Reducing the number of autos using congested <br />Reducing the impacts of climate change corridors <br />Increasing a region’s attractiveness for Providing high frequency, easy to use service like <br />economic development EmX running in exclusive right-of-way <br />Providing cost-effective transportation options for <br />Reducing the effects of peak oil households and the region <br />Providing high frequency, easy to use service like <br />EmX running in exclusive right-of-way along <br />Reducing corridor-level congestion congested corridors <br />Creating active communities Promoting walking and biking to transit <br />Coordinating with bike and pedestrian systems to <br />Developing sustainable regional mobility provide effective options for regional travel <br />With its demonstrated ability to attract much higher levels of ridership than regular bus service <br />(115 rides per hour compared to 58 rides per hour for the system as a whole), and its potential <br />to attract desirable development, EmX has the ability to contribute more significantly to each of <br />these efforts. <br />From Here: Coordinating the Decision on the Locally Preferred Alternative <br />th <br />As identified in the original discussion leading to its selection in late 2006, West 11 Avenue <br />remains a very good candidate for EmX service. It currently is a major transit corridor with a <br />thth <br />high level of ridership and West 11 is a logical westerly extension of Franklin EmX. West 11 <br />Memorandum to Eugene City Council <br />Subject: West Eugene EmX Extension Project Update <br />May 13, 2009 <br />Page 6 <br />