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The walnut Station planning area is largely commercial area at the eastern edge of the City of Eu- <br />gene near Interstate 5, the University of Oregon campus, the Willamette River, and the Fairmount <br />neighborhood. Factors contributing to the area's selection for establishment as a mixed use <br />center include its location on EmX, existing development pressures and redevelopment potential, <br />and proximity to the University of Oregon. The area straddles Franklin Boulevard, an arterial street <br />that serves as a major gateway to the city of Eugene and the University of Oregon. The well estab- <br />lished Fairmount neighborhood on the south side of 15th Avenue currently abuts the area with no <br />transitional zoning. Protection of this neighborhood and provisions for a graceful transition from <br />the commercial area on the north side of 15th Avenue to the historic character of the Fairmount <br />neighborhood on the south side of 15t' Avenue was also a significant factor in the designation of <br />the Walnut Station planning area. <br />Mixed Use Development Context <br />�� � � •yY. y _?�. 1 . r <br />ry • t <br />i `�,, t'Y ••�[ • .'4 • . :`,l�s i. •• <br />XI i A <br />.ac4 <br />i r i <br />:,. _ . r F,. f f •?� R . Via; p <br />S .tt:' ;��, ,c - y :'�. ,. (.:: � -. ,' �.' •"�'�.��: �: __,:_�:: •'•�-= i, \ :• J:k.. 4r � C <br />.c.�.. .': f`};. •: 3 .�;�fi -J �. ..t�.i:'>• � 'f-:.��s.� :5: .✓[':� ". u..�... .,�. w STS <br />_�.Fii.'iir4.4�� "F��: `�].' °.'.Lx.rr.l. _ •i�: �: ='� '.;' "s,i �L�i :..� i•Yjl�. l \i�'L.�y :V'R. <br />i�A',�n'�'�. n i. �? �':3 � � ��i` � -o � ..d•�i'' i� _�iP: x�;.z, p :i.$.`.. �i�';� - <br />.. <br />15th Avenue looking west <br />Mixed use development was formerly referred to as "nodal development" in TransPlan; the Trans- <br />portation System Plan for Eugene and Springfield. In 1995, the TransPlan Land Use Measures Task <br />Force developed design concepts and strategies to implement a transportation - efficient land use <br />pattern within the Eugene - Springfield Metro Area. Mixed use development is a key component of <br />Eugene's strategy for integrating land use and transportation and meeting growth management <br />objectives adopted by the city council in 1998. The Walnut Station area was among those identi- <br />fied as a location within which the mixed use development concepts could apply. <br />Mixed use development promotes community sustainability and incorporates many features of <br />the "Smart Growth" planning movement. These features include greater pedestrian orientation, <br />an interconnected street network, accommodation of all modes of travel, a positive relationship <br />between buildings and streets, more emphasis on building design, and more efficient use of land. <br />If properly planned and developed, these centers can mature into, high quality neighborhoods <br />