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relationship benefits the City's service program and may provide promotional <br />opportunities to a business or individual. A sponsorship or donation must follow all of <br />the following criteria: <br />• It should clearly benefit the service delivery of the program. <br />• It should have a clear connection and /or alignment with City services, Council <br />goals and policies, etc. <br />• It should provide equal opportunity for all potential sponsors /donors to <br />participate. <br />• It should not negatively reflect on the City organization or community. <br />• It must not provide personal benefits to the employee(s). <br />• It must be approved by a Division Manager or the department Executive <br />Manager. <br />An example of an acceptable sponsorship is a local outdoor outfitter providing the staff <br />at Cuthbert Amphitheater with rain jackets. The jackets, with the business's name or <br />logo on them, are needed by the staff and the donation saves the program money. An <br />example of an acceptable donation would be a gift of a rescue boat to the Fire <br />department by a local boat dealer. An example of an unacceptable sponsorship would <br />be for a software vendor to provide rain jackets for the ISD Management team. Rain <br />jackets are not required by the ISD Management team and therefore are not essential to <br />or add value to the program. <br />There are important public perception issues involved with donations and sponsorships. <br />Staff who has regulatory responsibilities must be especially careful. There must be no <br />bias, or perception of bias, that the sponsor will receive favorable treatment by the City <br />in the course of City business. It would not be appropriate, for instance, for a contractor <br />to provide vehicles for the building inspectors. It should also be clear that the program <br />or service is being managed and delivered by the City and not the sponsor. Employees <br />must take steps to ensure that the benefit is clearly derived by the City program and not <br />by City employees themselves. It is best when a clear and open process is in place for <br />potential donors and sponsors. This process, developed by each department and <br />division to suit their specific circumstances, should state what opportunities are <br />available and what benefits the sponsor may obtain as a result. <br />Use of City Resources for Charitable and Non -Profit Organizations <br />There are two avenues used to solicit resources (money, time, etc.) from employees. <br />The first, and more formal route, is the Combined Charitable Contribution Campaign <br />http -./ /ceshore /cs /hr /Guides Procedures /Gigs_ Sponsorships_( harifahle _Contributions_and_Memberships - Guide.docx <br />-2- Lost Updated 0710712011 <br />