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EWEB Master Plan Update <br />Since the mid-1900s, Eugene’s Downtown Riverfront has been the home of the Eugene Water & <br />Electric Board’s operations and maintenance yard. In preparation for the relocation of EWEB’s <br />operations to West Eugene, EWEB and the City entered into a Memorandum of Understanding to <br />develop a master plan for the site and set the stage for its redevelopment. <br /> <br />To date, EWEB’s effort to prepare for the redevelopment of the riverfront property has included two <br />phases: 1) a master planning and public involvement process that generated a community-endorsed <br />master plan for the re-use of the riverfront property, and 2) land use consulting to prepare the necessary <br />plan amendments, zone changes, and development standards required to implement the approved master <br />plan. <br /> <br />Phase 1: Master Planning and Public Involvement Process (May 2009-June 2010) <br />The master planning process for the EWEB riverfront property is a major step in the decades-long <br />process to renew the connection between Downtown Eugene and the Willamette River. The vision for <br />the redevelopment of the EWEB riverfront is based upon an understanding that our community’s social, <br />ecological, economic, and sustainability concerns are interdependent. Planning for the redevelopment of <br />the riverfront property represents the unique opportunity to advance these interests simultaneously, and <br />to transform a now vacated utility yard into a vibrant riverfront district. <br /> <br />The master plan is based on principles of balance, sustainability, authenticity and feasibility. It <br />establishes the shared vision for the redevelopment of a vibrant, green, mixed-use neighborhood along <br />Eugene’s Downtown Riverfront—the only area of Downtown Eugene to touch the Willamette River. <br />The plan’s framework includes 8 acres of public open space, dramatically improved public access to the <br />riverfront, new redevelopment blocks at the heart of the city, and specific design elements that teach <br />about our river, our history, and our city. <br /> <br />The public process to complete the master plan was open, intensive, and responsive. A jointly appointed, <br />nine-member Community Advisory Team (CAT) was selected by EWEB and the City to lead the master <br />planning process. This group of community members brought a diversity of expertise to the advisory <br />team and met in biweekly public work sessions for nearly two years to guide the project. Their work <br />included the development of an RFP/Q, the selection of the design consultant (Rowell Brokaw <br />Architects), the development of form-based design guidelines for redevelopment, and the review of an <br />ecological assessment before approving the final design. <br /> <br />The CAT solicited broad public input throughout the planning process and hosted several major public <br />events at critical points in the process. Rowell Brokaw Architects also led an AIA-supported design <br />charrette, arranged numerous focus groups, and interviewed more than 130 stakeholders to provide the <br />CAT with project context and ensure the development of a community-supported design. Over a 12- <br />month period, more than 1,000 community members directly participated in the development of the <br /> <br />7 <br /> <br />