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<br />Communications Plan <br />When considering implementation of a social host ordinance, research of other jurisdictions has shown <br />that education is a key component to success. A clear communication strategy will help residents and <br />hosts better understand the ordinance and avoid the consequences of enforcement. The City of Eugene <br />and the University of Oregon will work together using mostly non-paid outreach methods, similar to the <br />outreach made to the area as new students arrive in the fall. <br /> <br />A team of communications professionals from the City and University of Oregon will coordinate on <br />communications goals, and identify audiences, key messages and communications methods. Any efforts <br />would be timed to population increases and residency changes in the area: for instance, as new students <br />and residents, move into the university, west and south university areas in the fall, information would be <br />pushed before, during and after the ordinance’s implementation. A primary focus would be on using <br />low- or no-cost news, social media, and face-to-face methods. In addition, information on the ordinance <br />will be provided to other community residents and neighborhoods. <br /> <br /> <br />RELATED CITY POLICIES <br />This topic relates to the following: <br /> <br /> <br />Council Goal - Safe Community Vision: A community where people feel safe, valued and welcome, <br />and increased downtown development, as well as support for small and local businesses. <br /> <br /> <br />Growth Management Policy 6 – Increase new housing density development while maintaining the <br />character and livability of individual neighborhoods. <br /> <br /> <br />Envision Eugene Pillar – Protect, Repair and Enhance Neighborhood Livability <br /> <br /> <br />COUNCIL OPTIONS <br /> <br /> <br />1.Proceed with the public hearing tentatively scheduled for November 19, 2012. <br /> <br />2.Postpone the hearing and ask for additional information or another work session. <br /> <br />3.Table or end the work on the proposed ordinance. <br /> <br /> <br />CITY MANAGER’S RECOMMENDATION <br /> <br />The City Manager recommends that the ordinance be the subject of a public hearing on November 19. <br />The ordinance could be subject to additional council discussion and refinement following the hearing. <br /> <br /> <br />SUGGESTED MOTION <br /> <br />No recommendation is being made for this work session. <br /> <br /> <br />ATTACHMENTS <br /> <br />A.Draft Ordinance with formatting <br /> <br />B.Draft Ordinance without formatting <br /> <br /> <br />FOR MORE INFORMATION <br /> <br />Staff Contact: Carter Hawley <br />Telephone: 541-682-5852 <br />Staff E-Mail: carter.r.hawley@ci.eugene.or.us <br /> S:\CMO\2012 Council Agendas\M121010\S121010A.docx.doc <br />