Item B: Arts & Economic Prosperity IV (AEP4)

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Surveys of Nonprofit Arts and Culture AUDIENCES Audience - intercept surveying., a, corn on and accepted research method, was conducted in all 192 of the study regions to measure event-relatcd spending by nonprofit arts arkd culture audiences, Patrons were askod to eomplote a short survey while attending an. event. Notionally, a total of 151,802 valid and usable attendees completed the survey fray an average of 834 sur veys per study regirxn. The randomly selected respondents pi�ovided itemized expenditure data on attendance - related activities such as meals, souvenirs, transportation, and lodging. Data were collected throughout 2011 (to guard against seminal spikes or drop -gaffs in attendance) as well as at a broad range of both paid and free events (a night at the opera will typlca[ly yield more spending then a. weekend children's theater production or a free community music festival, for example). The survey respondents provided irtfori- ration ablaut the entire panty with whore they were attending the event. With an overall average travei party size of 2.69 people, these data actually represent the spending patterms of more titan 408,000 attendees. In the City of Eugene, a total of 1,063 valid and usable audience- intercept surveys were collected from attendees to arts and enIture performances, even is, and exhibits during 2011. Economic Analysis A common theory of corn mttnit) growth is that an area knust export goads and services if it is to prosper economically. This theory is called economic -base theory, and it depends on dividing The economy into two sectors: the export sector and the local sector. Exporters, such as automobile manufacturers, hotels, and department stores, obtain income from. CtIstorners outside of the community. This "export income" then enters the local ecDnomy in the form of'salaries, purchases of materials, dividends, and so forth, and hecornes income to local residents. Much edit is re -spent locally; some, however, is spent for goods imported from outside of the cortmmunityr. The dollars re. spent locally have an or,unomic impact as they continue to circulate through the local economy. This theory applies to amts organizations as well as to other producers. Studying Economic Impact Using Input - Output Analysis To derive the most reliable economic impact data, input - output analysis is used to measure the impact of experditures by norproCt atis and culture organizations and their audiences. This is a highly re�4arded type of economic analysis that has been the basis for two Nobel Moos.. The models are systems of mathematical equations that combine statistical methods and economic theory in an area of study caller) eccnometri . They trace how many times a dollar is re -spent within the local economy before it leans Taut, and it quantifies the econoric impact of each round of spending, 'phis form of eeonornic analysis is well suited for this study because it can be custotnfzed specifically to each study region. To complete the analysis for the City of Eugene, project economists customized an input - output model based on the local dollar flow between 533 llnely detailed industries within the economy of Lane County. This was accomplished by using detailed data on employment, incomes, and government revenues provident by the U.S. Department of Commerce (County Business Patterns, the regional Economic Information System, and the Survey of State and Local .Finance), iocal tax data (sales taxes, properly taxes, and miscellaneous ]owl option taxes), as well as the survey data from the respnanding nonprofit arts and culture organizations and their audiences, Arts & Econcm1cP?oVaarty t4/ I Arnaricans, for IM Ans 19