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EWEB DOWNTOWN RIVERFRONT <br />LAND USE COMPONENTS <br /> <br />The Master Plan envisions a green redevelopment of the subject property, with approximately eight <br />(8) acres of dedicated public open space, new construction and adaptive re-use of buildings, <br />pedestrian-oriented streets connecting Downtown Eugene to the Willamette River, and a Cultural <br />Landscape that displays the ecological, social, industrial, and civic history of the place. It <br />establishes a framework of streets, open space, and redevelopment parcels as well as a set of <br />allowable uses and use requirements. The Master Plan is the foundation for the land use <br />components described herein. <br />Extensive public involvement was a key component to the creation of a redevelopment strategy that <br />resonates with Eugene residents and satisfies community needs. Throughout the Master Plan <br />development process, public input was integrated during design iterations and incorporated into <br />decision-making equations that resulted in the EWEB Riverfront Master Plan. From its inception, <br />the redevelopment project has had a clear and primary objective of fostering consistent and active <br />community support. <br />In 2010, EWEB relocated its maintenance, operations, and engineering staff from the Downtown <br />Riverfront site to the new Roosevelt Operations Center (ROC) in west Eugene. EWEB <br />Administrative staff remain in the existing headquarters building on the Downtown Riverfront site. <br />As a result of the major relocation, a significant portion of the Downtown Riverfront site is available <br />for redevelopment. <br />2.3 Context <br />The Master Plan envisions its future adoption as a refinement plan or specific area plan and that a <br />new Special Area Zone will be established in the Eugene Code based on the Master Plan’s <br />recommendations and requirements. The Master Plan notes that this is not the only course of <br />approval or adoption process; however it was the course presumed when the master planning <br />process was completed. <br />The Master Plan recommends re-zoning of the property to meet the vision of the master planning <br />and public engagement processes. The Master Plan utilized the existing Community Commercial <br />(C-2) zone as the basis for discussions regarding allowable uses and uses not allowed on the <br />riverfront site. While this might imply that C-2 is suitable as a potential base zone for the Riverfront <br />site, many of the C-2 zoning requirements are in conflict with aspects of the Master Plan vision and, <br />in general, are not designed to facilitate mixed-use development, the endorsed build-out alternative. <br />With the adoption of the Growth Management Study, in 1998, and the regional transportation plan <br />(TransPlan), in 2001, the concept of mixed-use development (formerly known as “nodal <br />development”) is the official growth management policy of the City of Eugene. Mixed-use <br />development is based on a vision of Eugene’s future that maintains the existing urban growth <br />boundary by encouraging infill; redevelopment; and higher density, mixed-use development in <br />select locations throughout the metropolitan area. Mixed-use development is a major step towards <br />realizing citizens’ vision of Eugene’s future. The Master Plan envisions mixed-use development <br />through infill development, redevelopment, and adaptive reuse of the Downtown Riverfront site and <br />is therefore aligned with the vision for Eugene’s future. <br /> <br /> <br /> <br />This page intentionally left blank. <br /> Cameron McCarthy FINAL SUBMITTAL | December 5, 2012 <br />{00091176;1 } <br /> <br />