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South Willamette Concept Plan <br />Guiding Principles <br />Aside from the overall purpose of the planning <br />effort as described in Part I, in -depth public <br />participation established a set of guiding <br />principles that the Concept Plan seeks to achieve <br />and balance within the district: <br />0 <br />Vision: Create a clear, compelling and <br />achievable long -term vision for the South <br />Willamette district supported by specific actions <br />Character: Support and enhance the best <br />qualities and unique character of the South <br />Willamette district as a great place to live, work, <br />shop and play <br />Balance: Guide future development in the <br />district, including accommodating new jobs and <br />housing for future residents, with a balance of <br />appropriate building types, uses and locations <br />Sustainability: Promote sustainability at every <br />level within the district <br />Business Success: Promote commercial success <br />and vitality of existing and future businesses <br />Housing: Provide for more, diverse housing <br />opportunities for all income levels <br />Health: Promote public health by creating a <br />safe, inviting, and walkable district that works well <br />for all travel modes, provides public parks and <br />gathering places, and promotes a healthy and <br />active lifestyle <br />Access and Equity: Ensure multi -modal <br />accessibility and connectivity, including transit, <br />auto, bicycle and pedestrian, within the district <br />and between the district and surrounding areas <br />Gradual Change: Plan for gradual change and <br />thoughtful transitions to minimize impacts to <br />existing residents and businesses while providing <br />opportunity for the district to transform towards a <br />future vision <br />ik W a <br />Creating plan through major public workshops <br />City of Eugene ■ 21 <br />