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South Willamette Concept Plan <br />4. THE VISION <br />Introduction <br />The vision for the South Willamette district is <br />described through this document, including maps, <br />diagrams, and illustrations that communicate as <br />clearly as possible the desired future condition <br />of the district. In many cases, the illustrations <br />provide a starting point for the next steps of <br />implementation, for example creating a land <br />use code that focuses on form (such as a "form <br />based code ") for the district, or design guidelines <br />to inform future development. In other cases, <br />concepts provide more general direction <br />where specifics are not yet clear, for example <br />opportunities for public plazas or semi - private <br />open space. Illustrations are accompanied <br />by a brief description to reinforce or clarify the <br />intended outcomes, or to provide further direction <br />or criteria for how each concept may be realized. <br />Key Design Concepts <br />The long -term vision for the South Willamette <br />district is built on a foundation of key design <br />concepts. These concepts provide structure and <br />guidance for important design choices within the <br />district as a whole. <br />Re- define Willamette Street as public space <br />Transform Willamette Street into a positive and <br />defining feature of the district through incremental <br />changes and improvements, in particular as <br />properties redevelop over the next several <br />decades. This concept focuses on creating <br />a safe and attractive pedestrian realm at the <br />street edge, or between the curb and the face <br />of buildings, including street trees and furnishings, <br />adequate space and separation from traffic, and <br />attention to detail in building design. Connect <br />both sides of the street through frequent, safe and <br />attractive pedestrian crossings, and define the <br />district clearly through gateways. The street must <br />also accommodate all modes of travel safely, <br />and provide clear, safe access to business and <br />parking areas. <br />Reinforce existing patterns <br />Allow the existing patterns of success, vitality, <br />and mix of uses in the district to carry forward into <br />future patterns, including the general relationship <br />of shopping and residential areas as well as street <br />relationships and hierarchy. A rich mix of allowed <br />uses currently exists within the district, most of <br />which is already developed at significantly lower <br />intensity than allowed. Targeted changes to <br />smooth transitions between development types <br />and some increase in housing opportunities, <br />for example along Willamette Street and 29th <br />Avenue, will meet future needs while remaining <br />within the scale of the district. Existing street <br />layout and connections are also expected to <br />meet the needs of the district over time with <br />the exception of new connections within the <br />Woodfield Station and Willard School site blocks <br />pending future redevelopment. <br />Create a "walkable heart" for the district <br />Establish a pedestrian- oriented "shopping <br />alley" to link the existing business cluster on Oak <br />north of 27th with shops along Willamette Street <br />between 27th and 24th and provide focus for <br />a walkable experience. The "walkable heart" <br />should include active retail uses such as shops, <br />restaurants and night life enhanced by public <br />realm improvements such as wide sidewalks, <br />paving patterns, special lighting, street furniture, <br />priority street crossings (e.g. bump -outs and raised <br />crosswalks), planters and other amenities. Create <br />options within the district for shared parking to <br />allow "one stop" access to a walkable network <br />of multiple businesses and locations, and locate <br />parking to the back or side of shops to maximize <br />store frontages on shopping streets. <br />Create connections with future high - capacity <br />transit stations <br />Extend higher- intensity uses from the core of <br />the district east along 29th and 27th and 24th <br />Avenues to Amazon Parkway and the likely future <br />location of high- capacity transit (EmX) stations. <br />On 29th Avenue, allow higher density residential <br />uses facing the street, continuing the pattern of <br />"row house style" building fronts found further <br />west. Blend these allowed uses with adjacent <br />low- density residential development through <br />strong transitional requirements. <br />22 ■ City of Eugene <br />