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South Willamette Concept Plan <br />0 Screening of building mass and <br />windows using trees, shrubs and <br />hedges, and /or walls, fences or <br />decorative barriers <br />0 Placement, size, type and selective <br />screening of windows to protect <br />privacy of adjacent yards and <br />buildings <br />0 Break up large building masses <br />through horizontal and vertical <br />units, changes of materials and /or <br />color for vertical units and lower, <br />middle and upper floors <br />Building Design Elements <br />• Create a safe and inviting public realm for all <br />users both day and night <br />• Increase pedestrian, bike and vehicular <br />safety through improved multi -modal <br />street design (see "Street Design & <br />Transportation ") <br />• Provide abundant, attractive pedestrian - <br />scale lighting using lamps, bollards, <br />accent lighting as well as opportunities <br />for event or seasonal lighting (e.g. tree <br />lighting, suspended overhead lighting, <br />and up- lighting) <br />• Provide windows, balconies and other <br />opportunities for natural observation <br />facing streets and public spaces <br />• Foster a mix of activities during different <br />times of day, e.g. a mix of civic, office, <br />retail, restaurant and nightlife <br />• Use high quality materials and attractive <br />details to engender pride of place and <br />positive uses <br />Activate the street front at commercial <br />buildings, for example through: <br />• Continuous building fapade along the <br />street edge; minimizing gaps <br />0 Promote some variation to allow <br />complementary uses (see below) <br />• Abundant retail uses (vs. office use) along <br />designated "active" streets <br />• Transparent and inviting storefronts and <br />street -level windows <br />0 Large, transparent window areas <br />0 Transom or clerestory windows Low <br />window sills <br />0 Minimize blank walls <br />0 Frequent, inviting doorways and <br />entrances <br />0 Tall first floor <br />Permanent awnings to provide cover for <br />pedestrians and window - shoppers <br />Space in front of commercial buildings for <br />cafe seating, informal seating, outdoor <br />merchandizing, landscaping, potted <br />plants, and seasonal decor. <br />Semi- public areas such as courtyards or <br />small plazas that are well integrated into <br />building design and retail storefronts <br />• Semi- private areas such as courtyards and <br />open -air foyers for residential entries <br />• Well- defined edges through decorative <br />barriers, seat walls, landscaping or other <br />enhancing features <br />• Architectural interest and high - quality <br />materials for the first two stories of building <br />height facing the street, for example: <br />0 Pedestrian -scale building <br />lighting and accent lighting that <br />contributes to the activity and <br />character of the street <br />0 High - quality, deeply inset or <br />accentuated doors and windows <br />with articulated edges <br />0 Permanent foundation materials <br />such as cut stone, masonry or <br />finished concrete <br />0 Distinctive and harmonious <br />materials and colors <br />0 Architectural details <br />0 Art <br />Promote active street fronts for existing <br />commercial buildings as a transition to the <br />future condition, for example through: <br />• Creative, temporary or semi - permanent <br />re -use or multiple -use of spaces such as <br />building fronts, parking lots and alleys, for <br />example outdoor seating, food carts, and <br />events <br />• Safe, attractive paths from storefronts to <br />existing parking areas and public sidewalk <br />• Retrofit landscaping and rain gardens in <br />parking areas <br />City of Eugene ■ 75 <br />