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<br /> e Department also participated in developing a hospitality training program and <br /> is responsible for contracting with Looking Glass Job Center to manage and <br /> maintain three visitor kiosks on Interstate 5 and 101. <br /> The Visitor Services Department served 5,495 walk-in visitors in 1987, <br /> representing a 71 percent increase over 1986. In 1988, there has been a 70 <br /> percent increase in the number of foreign visitors, but the majority of <br /> walk-in visitors continue to be from Oregon. <br /> With memberships now totaling 286, membership sales nearly met its $50,000 <br /> goal. Ms. Weston cited in-kind donations of $20,000 as an indication of the <br /> private sector's view of membership as an investment it has been willing to <br /> make. <br /> One of the bureau's major projects has been long-term planning, and <br /> Ms. Weston reported that a five-year plan that includes tourism, marketing, <br /> convention sales, and operations will be in its final form by the end of <br /> November. <br /> Responding to a question from Mr. Rutan, Ms Weston noted that present room <br /> rates are substantially lower than those in cities with which Eugene/ <br /> Springfield competes. <br /> Ms. Ehrman commented on a brochure that is handed out at inspection stations <br /> when one enters California. Ms. Weston anticipated that Oregon might begin <br /> similar activities. <br /> e Responding to Ms. Bascom's inquiry about the relationship between the Hult <br /> Center and the Convention and Visitors Bureau, Ms. Weston described the Hult <br /> Center as a valuable asset in selling the community. She said the Hult is <br /> viewed as a meeting facility as well as a cultural attraction. <br /> Mr. Miller referred to a billboard near Medford and asked if this type of <br /> advertising had been considered. Noting the expense of billboard <br /> advertising, Ms. Weston said the idea is often discussed. <br /> Mr. Holmer congratulated Ms. Weston on the bureau's report and asked whether <br /> additional facilities would assist in merchandising the community. <br /> Ms. Weston responded that a dramatic increase in the number of convention <br /> delegates attracted between 1980 and 1982 resulted from the opening of the <br /> Hilton, Hult, and Conference Center and the expansion and renovation of the <br /> County Convention Center and other lodging facilities. Ms. Weston said the <br /> numbers can be maintained, but the area will not experience that dramatic <br /> growth unless there is a major change in the scope and size of the facilities <br /> available in the community. <br /> Mayor Obie noted that the Convention and Visitors Bureau has negotiated a <br /> three-year contract with Springfield and Lane County, but its contract with <br /> the City of Eugene is annual. Ms. Weston said there was a commitment to work <br /> toward a long-term or multi-year funding process in the bureau's current <br /> contract with the City. She described contract negotiation as a staff- <br /> e MINUTES--Eugene City Council October la, 1988 Page 5 <br />