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e e - Mr. Milligan said that there are two dimensions to the problem. The first is getting people to the area, and the second is dealing with them while they are here. He suggested that Oregon Pacific's expertise in dealing with a prospect could be marketed to whomever in the area needed the service. Mr. Alltucker agreed that it is important that prospects be treated profession- ally. If the City of Eugene pays to bring someone here, Oregon Pacific can be paid to make the arrangements and to take care of them in the city. If the prospect chooses to look at other areas, then the charge for that time can be allocated to those other areas. Mr. Obie stated that what he wants is to buy a marketing program for the City of Eugene. He wants somebody knocking on doors in Silicon Valley. Mr. Anderson said that what has been talked about is a question of agency and exclusive agency. If there is a specific site in the city to market, Oregon Pacific can do that. It would be a problem if the City said that Oregon Pacific couldn't contact those same people for somebody else. Ms. Wooten stated that she feels positively about the City's Economic Diversi- fication project and that there have positive, measurable results. She expressed concern about seeing tangible results with Oregon Pacific and the Chamber of Commerce, and asked two questions of Oregon Pacific: l} What is Oregon Pacific's industrial recruitment strategy for large firms? What has Oregon Pacific done to date and when does it expect to propose a strategy that could include not only Eugene but the other local governments? 2) When Oregon Pacific says it is working on the Research Corridor, what does that mean? Who is doing what job, and what does it mean in terms of developing prospects? In response to Ms. Wooten's question on strategy, Mr. Anderson answered that Oregon Pacific is relying in part on Fanta's analysis of economic screening which says there are 16 basic SIC's that could practically operate in this region. That group was narrowed to five with a fairly high probability of success. Oregon Pacific is pursuing those SIC's with direct mail and a few with space advertising. Oregon Pacific will use cost-profit analysis to support those contracts. A second strategy is to employ a network which includes hundreds of organizations with world-wide connections and who are in the business of looking for investment places. They have been briefed and others will be briefed in terms of this area's assets and opportunities. They will be secondary agents and will refer back to us. The second question deals with timing. Our interim base document is completed. Oregon Pacific will begin space advertising in June and July in Pharmaceutical Executive magazine with full-page ads. As far as the High Tech Corridor, there are at least three different agendas. One is municipal government relationships, which Oregon Pacific thinks is very constructive. The second is for the educational systems, and the third is using the corridor for site-specific location for recruiting. Mr. Anderson stated that Oregon Pacific does not seek ownership or control of the marketing of the corridor, nor does it need to seek permission to aggressively pursue the marketing of the corridor. MINUTES--Eugene City Council/OPEDC May 23, 1983 Page 6