Item B: Review of West Broadway Request for Qualifications Responses

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Red.evelopnlent of 'vVest Broadway is a key step i.n the in:1ple.mentation of th.e 'Down.tow.n IJlal1 and the lOllg-ternl 'vision for do.,vn.town Eugene. The fonvarti-thinking vision seeks to c3.pitalize on develol1ment opportu.nities; st.ren.gthell <.lovvntovvllf s role as a regional cen.ter; ex.pa.lld :housillg, cu.lturatand recreational opportunities; reinforce our Great Streets and s'pecialplaces; anti strengthen tIle connection betvveen dovvnto'wn and the river" DEVEL()PMENT ()BJECTI\TES Thered.eveloplne.nt of VVestBroall\vay presents a significant opportunityfornevv strttctllreSf uses anti activities in an increasingly vital area ofcto\vntown. The Redevelo.pll1ent Area is stl.rrotlnd.ed 'by Cl\vide variety of uses, includil1g civic, cultural, res.identiat retail, anti office. There is an existing strong pattern. of ped.estrian. activity on Broadwray, \Villanlette Street, Olive Street, Charnelton Street, dllti 8th Aven'ue "vith acti,re first floor uses o~n su.rro'u~nding blocks. The overall cOllce.pt for the Red.evelopJnen.t Area is a d.ense, 'nlult.i-story/ .nlixeduse/ u.rban lievel.opmen.t. TIle .nlix of uses desired. include a broad ratlge of dow.ntow.11 urball acti\rities/ such as office, retail, residential (rental or o'wnership, for a range of inconles), hotet theatres and restaurants. Active uses are particularly' tlesired on tile ground floor to encourage an inviting, lively pedestrian reaml. Job creation is also strongly desired as a tiirect outcome for the Relievelop.ll.lent Area. 'Do\tvntovvn 11ous.ing.is esse.ntial for creating a critical In ass to support retail and to concentrate populations vvhere transit, amenities and services are easily and efficiently available. Redevelopnlent concepts for the area should recog'nize the opportunity to add.ress th.e significant ~need a.nd llemalld for housing units. Preferred concepts will include 111gh density' housing,V\1ith a range of re~ntall ovvtlership and nTixed income optiOllS. The appropriate scale, orientation an.d design. of structures are of critical im:r>ortance to the success of the I{edevelopment .Area. The standards of the 'Broadvvay O'verlay Zone a.nd the Transit Oriented 'District Overlay ZO.ne describe the desired architectural and urban form of the b'uildings. :t.vlultiple stories are strongly encouragell. Bl;.tiltiitlgS shoul<.i be brought out to tIle sid.ewalk/ with e.ntrances facing the street. The tiesigtl of t:he first floor is also critical; use of q'ual.ity ill.a.terials and architectural details that "provide elenlents of scale and 'l.ls'ual interest is essential. If parking is inclutied,.preferred. solutio.ns are underground or el11betilieli spaces. The 'Urban Renewal Age.ncy e.ncourages creativity in project desig.n a.n.d inte~nd.s to alIo,\! flexibility provided. t.hat the proposal is consistent 'with the Eugene Dovvnto'\,vn Plan, the Eugene Lan.d Use Code" and the objectives provid.ed in the R.FQ.