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South Willamette Concept Plan <br />3. THE CHALLENGE <br />Planning, Approach, and Methodology <br />Integrated Approach <br />Area planning in South Willamette is based on an <br />integrated approach that considers community <br />participation, planning with urban design, and <br />community investment as three interdependent <br />guides to creating holistic long term visions. <br />Community Participation <br />The Concept Plan was developed incrementally <br />from very broad concepts based on South <br />Willamette area community input and the <br />guiding principles, or pillars, which emerged <br />from the community engagement process of <br />Envision Eugene. All who sought to be part of <br />the communications, workshops and evolution of <br />the vision were encouraged to join the planning <br />process. <br />Grass Roots: Following initial discussions <br />in response to grass roots collaborative work by <br />Friendly Area Neighbors and the SouthTowne <br />Business Association, the public engagement <br />process was built on a foundation of informal <br />interviews and listening sessions with interested <br />business people, residents and property owners. <br />Best Outcomes: These discussions <br />explored aspirations for the area and centered <br />on improvements to the business and pedestrian <br />environment on Willamette Street as well as <br />the introduction of a variety of urban housing <br />types. Important products from the listening <br />sessions were individual descriptions of "worst <br />outcomes" and "best outcomes" for the process <br />and the district. These outcomes were used to <br />set in motion initial diagrammatic designs and <br />workshops. <br />Synthesis of Ideas: In an early step in the <br />process, an overview of community insight about <br />the district was synthesized into three maps: <br />"Places we Love, Working Well, and Opportunities <br />Exist ". These provided a starting point to identify <br />places that should be valued and enhanced and <br />places that represent opportunities for change or <br />transformation. <br />• Communications: Regular communication <br />online and by direct email to a contact <br />list that grew to over 600 people, and to <br />numerous neighborhood and business <br />newsletters, kept information up to date and <br />feedback going to the planning team. <br />U[*1 <br />f 1i <br />II iil� VIII _ <br />• Student Idea <br />{ Places for <br />^r r v <br />Design Workshop <br />April Ocf Jan <br />2011 <br />Oct 3 <br />Dec7 2012 <br />16 ■ City of Eugene <br />:Early Diagraming <br />:Charette <br />